Films by Sut Jhally
1:12:37
Arguing that advertising not only sells things, but also ideas about the world, The Codes of Gender examines the commercial culture’s inability to let go of reactionary gender representations. Presenter Sut Jhally’s starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman’s analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
31:41
Television has colonised human storytelling–not only has creating and passing on culture been usurped by television and corporate media, today dominant culture is television and corporate media. The Electronic Storyteller outlines these changes and shows the cumulative impacts that television and mass media has on the way we think about ourselves and how we construct views of the world around us. With a focus on the stories of gender, class, and race, The Electronic Storyteller delivers an analytical framework to understand the pervasive forces behind what is at stake in the new world of saturated media and controlled imagery…
53:48
What stories do contemporary music videos tell about girls, women, boys, men, sexuality and gender? What are the cultural values portrayed? And from whose perspective? Dreamworlds encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with hundreds of examples, the film accounts both the continuing influence of music videos and how popular culture generally filters the identities of young men and women through a narrow and dangerous set of myths about sexuality and gender; asking viewers to re-look at the images that have been normalised and meanings taken for granted throughout popular culture…
53:53
Tough Guise — Violence, Media and the Crisis in Masculinity examines the relationship between the images pervasive in popular culture, and the construction of so-called masculine identities from them.
Author Jean Kilbourne comprehensively analyses the depiction of women in advertising by decoding an array of print and television ads to reveal patterns of disturbing and destructive gender stereotypes. The presentation challenges the viewer to consider the relationship between advertising and the broader issues of popular culture, violence, identity, sexism, gender.
1:19:14
By providing a striking comparison of U.S. and international media coverage of the crisis in the Middle East, Peace, Propaganda and The Promised Land zeros in on how structural distortions in U.S. media coverage have reinforced false perceptions of the Israeli-Palestinian conflict and how, through the use of language, framing and the context of the Israeli occupation of the West Bank and Gaza remains hidden in the news media…
41:47
In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of ‘choice’, and replacement of real jobs with temporary work — the dynamics of corporate globalisation — impact everyone, everywhere…
44:50
While advertising is clearly a visible component of the corporate system, perhaps even more important and pervasive is the often-invisible partner — the public relations industry. Toxic Sludge Is Good For You illuminates this hidden sphere of corpocracy, examining the way in which the management of the ‘public mind’ has become central to how society is usurped and controlled by political and economic elites. The film tracks the development of the PR industry from its early efforts to win popular support for World War I, to the role of crisis management in controlling the damage to corporate image; while analysing the tools public relations professionals use to shift public perceptions.
1:10:38
Hijacking Catastrophe examines the evidence that neoconservatives used the September 11, 2001 attacks to usher in a new doctrine of expanding American power through military force under the guise of a “war on terror” and that the doctrine — known as the Project for the New American Century — had been laid out prior to 9/11 by its authors, which include Dick Cheney, Paul Wolfowitz, Donald Rumsfeld, Jeb Bush and Dan Quayle…
46:42
Big Bucks, Big Pharma looks at the varied insidious methods of the multi-billion dollar pharmaceutical industry to manipulate—and in some instances create—psychological conditions for profit. Focusing on the advertising for psychotropic drugs, the film demonstrates the ways in which pharmaceutical marketing glamorises and normalises the use of prescription medication, and how this works in tandem with promotion and delivery by doctors. These practices combine to shape how both patients and doctors understand and relate to mental and physical health, as well as treatment. Ultimately, Big Bucks, Big Pharma challenges the viewer to ask important questions about the consequences of a society relying on a for-profit industry for collective health and well-being.
47:35
Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?