In a quarter of a century, the Amazon corporation has propelled Jeff Bezos from 'online bookseller' to technology behemoth. He is the richest man on the planet, and the company he founded is one of the most powerful in the world. This documentary investigates Amazon's rise to corporate rein, revealing the problematic inside-operations that have the public tethered to its services. Former high-level insiders describe Amazon's obsessive data-gathering operations, that enable the company to use what it knows about us to shape not only the future of retail, but the workplace and technology in synergy. On both sides of the world, politicians and regulators are tardily beginning to question Amazon's power. But can the public rein in this corporate empire and break its addiction before even more damage is done to the structure of society and the environment?
Jeff Bezos is not only one of the richest men in the world, the vast corporate empire he has built is unprecedented in the history of capitalism. The corporate power to shape everything from the future of work to the future of commerce to the future of technology is unrivaled. The company's reach into the everyday life of citizens, manipulating their experience and extracting extreme profits, is profound. It's extraction of labour and giant streams of data is cataclysmic. It's reach into culture, media, law enforcement, even a deal with the CIA, is indicative. But despite all of this, the company contradictorily claims it is "just a speck." As regulators around the world tardily start to consider the global impact of Amazon and how to rein in its extreme corporate power, filmmakers Anya Bourg and James Jacoby reveal how Bezos's plan to build one of the most influential economic and cultural forces in the world has already transpired, and how the job of reining in this pervasive corporate power will be testing in the extreme.