In 2005, a physics professor named Steven Jones published a paper of a scientific hypothesis regarding the free-fall speed collapse of 3 buildings on September 11, 2001—the twin towers, and the collapse of World Trade Center building 7 which was not hit by a plane. He proposed based on obvious observations of the collapse, alongside direct evidence of the use of incendiaries, that the only way for all buildings to have collapsed the way they did was in a controlled demolition of some kind. Faced with scientific evidence challenging official reports, what ensued was a firestorm—Jones received hate mail, threats, muddled media attention, and even offers of bribes to stop his research. Why was this information so thoroughly reviled? And why such scientific evidence ignored and further inquiry suppressed?