In the race to make money in the explosion of 'Artificial Intelligence', several start-up companies have created digital avatars of dead people for use by their loved ones, so that they can 'talk with them' after their deaths. Eternal You explores the consequences of turning the mortality of life into a simulation and a product. Joshua chats day and night with a digital 'clone' of his deceased first girlfriend, sharing his daily life with the computer. Christi just wants confirmation that her deceased best friend is doing well in heaven, but has a harrowing experience with the AI counterpart. Jang Ji-Sung meets the Virtual Reality 'clone' of her deceased seven-year-old daughter, with mixed results. Like the other major technology companies of our time, the inventors of these services reject any responsibility for the profound psychological consequences of these experiences.
How do online giants such as Facebook and Google deal with problematic content posted to their platforms every minute? They outsource the act of "digital cleaning" to teams of people paid a pittance in countries such as the Philippines, to act as content moderators. It's these hidden low-paid workers, in giant click farms, that spend long shifts removing posts and deleting accounts. So how do their decisions influence what the billions of people using social media all around the world see and think? What are the policies they are told to enforce? Are the cleaners part of the online world of clever hoaxes and fake news, or are they on the frontline of social media spectacle and furor?