By taking the example of documenting the conditions in zoos and circus shows, An Apology to Elephants is a film about the institutional cruelty to animals and their environments. In the circus, elephants are whipped, beaten and struck with hooks—a pain-compliance technique called bull-hooking—to perform tricks and behave according to the requirements of captivity. The film also looks at the prevalence of the ivory trade, stating that the current elephant killing rate would lead to extinction of the species in ten years. The film is a call to more than an apology, it's a call to stop these sadistic institutions and repair the damage done to animals and the environment by this culture.