Ten years on from his previous film, Advertising & the End of the World, renowned media scholar Sut Jhally follows up by exploring the since-escalating devastating personal and environmental fallouts of advertising and the near-totalising commercial culture. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialisation of the culture today, identifying the myth running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness and fulfilment. We see how this powerful narrative, backed by billions of dollars a year and propagated by clever manipulative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is a powerful film that unpacks fundamental issues surrounding commercialism, media culture, social well-being, environmental degradation, and the dichotomy between capitalism and democracy.
Big Bucks, Big Pharma looks at the varied insidious methods of the multi-billion dollar pharmaceutical industry to manipulate—and in some instances create—psychological conditions for profit. Focusing on the advertising for psychotropic drugs, the film demonstrates the ways in which pharmaceutical marketing glamorises and normalises the use of prescription medication, and how this works in tandem with promotion and delivery by doctors. These practices combine to shape how both patients and doctors understand and relate to mental and physical health, as well as treatment. Ultimately, Big Bucks, Big Pharma challenges the viewer to ask important questions about the consequences of a society relying on a for-profit industry for collective health and well-being.
By examining the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car, Consuming Kids presents the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer ‘demographics’ in the world…
Tracing the Internet’s history as a publicly-funded government project in the 1960s, to its full-scale commercialisation today, Digital Disconnect shows how the Internet’s so-called “democratising potential” has been radically compromised by the logic of capitalism, and the unaccountable power of a handful of telecom and tech monopolies. Based on the acclaimed book by media scholar Robert McChesney, the film examines the ongoing attack on the concept of net neutrality by telecom monopolies such as Comcast and Verizon, explores how internet giants like Facebook and Google have amassed huge profits by surreptitiously collecting our personal data and selling it to advertisers, and shows how these monopolies have routinely colluded with the national security state to advance covert mass surveillance programs. We also see how the rise of social media as a leading information source is working to isolate people into ideological information bubbles and elevate propaganda at the expense of real journalism. But while most debates about the Internet focus on issues like the personal impact of Internet-addiction or the rampant data-mining practices of companies like Facebook, Digital Disconnect digs deeper to show how capitalism itself turns the Internet against democracy. The result is an indispensable resource for helping viewers make sense of a technological revolution that has radically transformed virtually aspect of human communication.
Based on interviews conducted with hundreds of young women, Flirting With Danger examines how the wider culture’s frequently contradictory messages about pleasure, danger, agency, and victimisation enter into women’s most intimate relationships. The result is a candid and nuanced look at how women are forced to grapple with deeply ambivalent cultural attitudes about sexuality and relationships. These interviews are essential viewing for tackling the problematic issues surrounding consent, coercion and sexual violence throughout the culture.
In 1998, university professor Kembrew McLeod successfully trademarked the phrase “freedom of expression” as an experiment of startling comment on the way that intellectual property law restricts creativity and expression of ideas. This film explores the battles being waged in courts, classrooms, museums, film studios, and the Internet over control of cultural commons. Based on McLeod’s book of the same title, Freedom of Expression charts the many successful attempts to push back this assault by overzealous copyright holders.
Hijacking Catastrophe examines the evidence that neoconservatives used the September 11, 2001 attacks to usher in a new doctrine of expanding American power through military force under the guise of a “war on terror” and that the doctrine — known as the Project for the New American Century — had been laid out prior to 9/11 by its authors, which include Dick Cheney, Paul Wolfowitz, Donald Rumsfeld, Jeb Bush and Dan Quayle…
We’ve been told again and again that sports and politics don’t mix, that games are just games and athletes should just “shut up and play.” But Not Just a Game argues that far from providing merely escapist entertainment, American sports have long been at the centre of some of the major political debates and struggles of our time. By tracing the good, the bad, and the ugly of American sports culture, Not Just a Game shows how American sports have glamorised militarism, racism, sexism, and homophobia; but also traces a largely forgotten history of rebel athletes who stood up to power and fought for social justice beyond the field of play.
The ‘MeToo’ movement has brought the pervasiveness of sexual abuse and harassment in this culture to the mainstream, creating an unprecedented demand for sexual violence prevention models that actually work. The Bystander Moment tells the story of one of the most prominent and proven of these models developed by activist and writer Jackson Katz and his colleagues. Illustrated through archival footage and clips from news, sports, and entertainment media, Katz explores the role of bystanders—especially friends, teammates, classmates, and co-workers—in perpetuating sexual harassment and sexual assault. Katz also gives attention to peer culture dynamics—in particular the male peer culture dynamics across race and ethnicity—that help normalise sexism and misogyny while silencing other men in the face of abuse. The Bystander Moment qualifies the crucial importance of appealing to people not as potential perpetrators or passive spectators, but as active bystanders and allies who have a positive role to play in challenging and changing sexist cultural norms, to stopping abuse and violence.
The Great White Hoax contextualises the current day politicking in the United States, with a primary focus on Donald Trump’s race-baiting 2016 campaign for president. The film also widens scope however to show how Trump’s charged rhetoric fits into a long-standing historical pattern in politics in the United States, offering a stunning survey of how racism and racial scapegoating have shaped American politics for centuries. The film becomes a solid resource for a basis on race relations, white privilege, the intersectionality of race, class, and gender identities, presidential politics, and political propaganda in the age of “social media.”
Based on the comprehensive work of media scholar George Gerbner, The Mean World Syndrome takes aim at the for-profit media system that thrives on violence, stereotypes, and the cultivation of anxiety. The film takes us through how the more television people watch, the more likely they are to tend to think of the world as an intimidating and unforgiving place, while being insecure and afraid of others. We see how these media-induced fears and anxieties provide fertile ground for intolerance, extremism, and a paranoid style of politics that threatens basic social values. The result is an accessible introduction to debates about media violence and more broadly, the effects of the media system. This film is a powerful tool for helping to make sense of the increasingly intense and fractious political climate of today.
The Purity Myth takes a look at the resurgence of a movement of abstinence, brought about by a powerful alliance of religious ideologues, right-wing politicians, conservative media pundits and policy intellectuals who have been exploiting irrational fears about women’s sexuality. From daddy-daughter “purity balls,” taxpayer-funded abstinence-only curricula, and political attacks on ‘Planned Parenthood,’ to recent attempts by legislators to de-fund women’s reproductive healthcare and narrow the legal definition of rape, The Purity Myth identifies the single false assumption underlying this huge push: that the worth of a woman depends on what she does—or does not do—sexually. This film also argues that the health and well-being of women is too important to be left to figureheads bent on vilifying feminism and undermining women’s autonomy.
For more than three decades, transnational corporations have been busy buying up what used to be thought of and known as unbuyable—forests, oceans, public broadcast airwaves, important intellectual and cultural works. Before their commodification, these commons were recognised as things in common to all people, for the benefit of all people. In This Land is Our Land, author David Bollier confronts the free-market extremism of our age to show how commercial interests have been undermining the public interest for years, and how it’s become so normalised that we don’t even notice it anymore. By revealing the commons within the tradition of community engagement and the free exchange of ideas and information, This Land is Our Land shows how a bold new international movement is trying to reclaim the commons for the public good by modelling practical alternatives to the restrictive monopoly powers of corporate elites.
Reaching into the Orwellian memory hole, War Made Easy exposes the some 50-year pattern of government deception and media spin that has dragged the United States into one war after another from Vietnam to Iraq. Using archival footage of official distortion and exaggeration from LBJ to George Bush, this film reveals how the American news media have uncritically disseminated the pro-war messages of successive governments — paying special attention to the parallels between the Vietnam war and the war in Iraq…
White Like Me, based on the work of acclaimed anti-racist educator and author Tim Wise, explores race and racism in the United States through the lens of whiteness and white privilege. In a stunning reassessment of the American ideal of meritocracy and claims that we’ve entered a post-racial society, Wise offers a fascinating look back at the race-based white entitlement programs that built the American middle class, and argues that our failure as a society to come to terms with this legacy of white privilege continues to perpetuate racial inequality and race-driven political resentments today.