51:46In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep people hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction and an understanding they exploit to create and feed a life-threatening dependency on their products. Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 people each year in the United States.
52:23In 1998, university professor Kembrew McLeod successfully trademarked the phrase "freedom of expression" as an experiment of startling comment on the way that intellectual property law restricts creativity and expression of ideas. This film explores the battles being waged in courts, classrooms, museums, film studios, and the Internet over control of cultural commons. Based on McLeod's book of the same title, Freedom of Expression charts the many successful attempts to push back this assault by overzealous copyright holders.
At the time of making this film, the year 2000, computer games represented a $6 billion a year industry, and one out of every ten households in the United States owned a Sony Playstation—numbers that have no-doubt since skyrocketed. Back then, children played an average of ten hours per week—a stat also since to have increased today—and yet, despite capturing the attention of millions of these kids, video games remain one of the least scrutinized cultural industries. Game Over seeks to address this fastest growing segment of the media, through engaging questions of gender, race and violence. Game Over offers a much needed dialogue about the complex and controversial topic of video game violence, and is designed to encourage viewers to think critically about the games they play.
1:04:21Class Dismissed examines the role of television in the ways in which race, gender, and sexuality intersect with class, offering a more complex reading of television's often one-dimensional representations. The patterns inherent in the depictions of working class people are as either clowns or social deviants, stereotypical portrayals that reinforce the myth of meritocracy and have systemic social implications. By citing plenty of examples from today's sitcoms, reality shows, police dramas, and daytime talk shows, Class Dismissed links television's portrayals to negative cultural attitudes and public policies that directly affect the lives of working class people. A new media must be envisioned and created.