41:47In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of 'choice', and replacement of real jobs with temporary work -- the dynamics of corporate globalisation -- impact everyone, everywhere...
28:59It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women's sport lags far behind men's, and focuses on female athletes femininity and sexuality over their achievements on the court and field. While female athleticism challenges the narrative of gender roles, women athletes continue to be depicted in traditional roles that reaffirm their femininity as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honour courage, strength, and endurance. Playing Unfair is the first video to critically examine the post-Title IX media landscape in terms of the representation of female athletes, using numerous media examples to catalyse debate among women and men, athletes and non-athletes, about the meaning of images in a world transformed by the presence of women in sport.
31:54Based on the book of the same title by Juliet Schor, The Overspent American scrutinises the form of consumerism ever-pervasive in this current era that is driven by upscale spending and debt; shaped and reinforced by a media system driven by commercial interests. We're encouraged from all angles to spend money we don't have, working longer hours than ever before. Illustrated with hundreds of examples, The Overspent American draws attention to both the financial and social costs of this giant consumption machine, where the frivolous and relentless search for "happiness" and identity is espoused by advertising.
31:01Mainstream media regularly uses public opinion polls in the reporting of news and political analytics. But how do media outlets report polls and to what end? In this interview, author and academic Justin Lewis demonstrates the way in which polling data is used by the media to not just reflect what populations supposedly think, but instead to construct public opinion itself.