In a quarter of a century, the Amazon corporation has propelled Jeff Bezos from 'online bookseller' to technology behemoth. He is the richest man on the planet, and the company he founded is one of the most powerful in the world. This documentary investigates Amazon's rise to corporate rein, revealing the problematic inside-operations that have the public tethered to its services. Former high-level insiders describe Amazon's obsessive data-gathering operations, that enable the company to use what it knows about us to shape not only the future of retail, but the workplace and technology in synergy. On both sides of the world, politicians and regulators are tardily beginning to question Amazon's power. But can the public rein in this corporate empire and break its addiction before even more damage is done to the structure of society and the environment?