From tiny tots strutting bikini-clad bodies in beauty pageants to companies marketing itty-bitty thongs and padded bras directly to 9-year olds; images of ever-younger sexualised girls pervasively saturate the media landscape. Add to that: ever-younger boys with 24-7 access to hard-core internet porn and the situation permeates every aspect of their lives—from skate parks to the school bus. By the time they’re eighteen, 80 percent of boys are watching porn online. Then add to that smart phones and social networking websites, and kids can not only consume X-rated images, but can now also produce them. Sexting has become a Grade 7 right of passage. Sext Up Kids exposes how growing up in a hyper-sexualized culture hurts everyone. Teens and pre-teens show and tell what they are doing and why they are doing it. Psychologists and social researchers reveal startling new evidence, tracking how the pressure to be sexy is changing teen and sexual behaviour in alarming ways. Parents and educators struggle to help kids navigate puberty in a world where the line between pop culture and porn culture is increasingly blurred. For every parent who thinks, “that’s not my son or daughter,” Sext Up Kids is your wake up call.