Through powerful insider information, Pack of Lies reveals the deception of the tobacco industry's claims that they do not seek to addict children to nicotine. The film provides important analytical background. Jean Kilbourne is a nationally recognized researcher and lecturer on media, advertising, and health issues. Rick Pollay teaches advertising and marketing management at the University of British Columbia, and has been an expert witness in trials involving the tobacco industry. They team up to provide important insights on the power of advertising dollars to counter the influence of scientific research, to affect news coverage, and to put private profit ahead of public health.