Merchants of Doubt looks at the well established Public Relations tactic of saturating the media with shills who present themselves as independent scientific authorities on issues in order to cast doubt in the public mind. The film looks at how this tactic, that was originally developed by the tobacco industry to obfuscate the health risks of smoking, has since come to cloud other issues such as the pervasiveness of toxic chemicals, flame retardants, asbestos, certain pharmaceutical drugs and now, climate change. Using the icon of a magician, Merchants of Doubt explores the analogy between these tactics and the methods used by magicians to distract their audiences from observing how illusions are performed. For example, with the tobacco industry, the shills successfully delayed government regulation until long after the health risks from smoking was unequivocally proven. Likewise with manufacturers of flame retardants, who worked to protect their sales after the toxic effects and pervasiveness of the chemicals were discovered. This is all made analogous to the ongoing use of these very same tactics to stall governmental action in regards to global climate change today.

What does the corporate-controlled food industry look like? Film-maker Robert Kenner lifts the veil on today’s food industry, exposing the underbelly that has been hidden from view of the consumer with the cooperation of government regulatory agencies such as the USDA and FDA. The food supply is now controlled by a handful of corporations that put profit ahead of consumer health, the livelihood of the farmer, the safety of workers and of course, the environment. We have bigger-breasted chickens, the perfect pork chop, herbicide-resistant soybean seeds, even tomatoes that won’t go bad. But we also have new strains of E. coli—the harmful bacteria that causes illness for an estimated 73,000 Americans annually; are riddled with widespread obesity, particularly among children; and an epidemic level of diabetes among adults. And the whole mess is exacerbated by opportunistic politics—the tools of Big Agriculture running the very regulatory agencies that are supposed to protect the public—and consumers who have become accustomed to eating whatever they want whenever they want, in quantities they don’t need…