Mainstream media regularly uses public opinion polls in the reporting of news and political analytics. But how do media outlets report polls and to what end? In this interview, author and academic Justin Lewis demonstrates the way in which polling data is used by the media to not just reflect what populations supposedly think, but instead to construct public opinion itself.

Behind the Screens explores how Hollywood movies have largely become vehicles for the ulterior motives of advertising and marketing by the studios and media owners, rather than genuine storytelling or simple entertainment in their own right. By showing examples from popular movies such as Wayne’s World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story, this documentary demonstrates how this trend toward hypercommercialism—through product placement, tie-ins, merchandising and cross-promotions—comes to define the modern movie. What are the problems with this, as well as the cultural and social impacts? Combined with analysis from film scholars, critics, political economists, and an Oscar-nominated screenwriter, Behind the Screens presents accessible arguments to these questions.