Freakonomics is a segmented adaptation of the book by the same name, by Steven Levitt and Stephen Dubner about incentives-based thinking. The film presents segments to examine the theories of human behaviour and data mining presented in the book through case studies. Subjects include: the influence a person’s name has on their personal and social development; corruption in an honor-bound sport such as sumo wrestling; what alleged factors lead to a statistical reduction in crime rates in the United States during the 1990s; and a school experiment to see if cash payments could incentivise students to get good grades. Through these examples and others, the film exposes the problems with data-driven economic incentive models, and the society obsessed with quantitative measuring and data, rather than a focus on quality of outcomes or even what the outcomes are.