The Great Hack is an inside account of the company Cambridge Analytica, which used vast amounts of personal data scraped from portals such as Facebook to manipulate elections throughout India, Kenya, Malta, Mexico, the United Kingdom and United States over the past decade. The company, owned by SCL Group—a British firm that has a background in military disinformation campaigns and psychological warfare—came to public attention after the Brexit campaign in the UK, and soon after, the election of Donald Trump in the United States, both closely worked on by Cambridge Analytica and its billionaire backer, Robert Mercer. This resulted in inquires and investigations into both Facebook and Cambridge Analytica, but the company liquidated, along with its internal documents. Two former employees instead step forward to offer an inside account into the dark world of data mining and personalised propagandising, having some regret for what they have done. The film tracks these characters, as Cambridge Analytica lives on as Emerdata Limited, in the same London office. The Great Hack exemplifies big questions about democracy in the age of targeted information manipulation via the screen, and just how much power over our awareness has been ceded to giant corporations.
This short video explores how the online world has overwhelmingly become the popular outlet for public rage by briefly illustrating some of the many stories of everyday people which have suddenly become public enemy number one under the most misunderstood of circumstances and trivial narratives. With the web acting like a giant echo-chamber, amplifying false stories and feeding on the pent-up aggression of the audience watching the spectacle, The Outrage Machine shows how these systems froth the mob mentality into a hideous mess, as a good example of where the spectacle goes and how its intensity has to keep ratcheting up in order maintain the audience attention, in a culture of dwindling attention spans, distraction and triviality.
Every day, billions of people are unwittingly taking part in what is the largest most comprehensive psychological experiment ever conducted. The old marketing and advertising world using billboards, advertisements and TV commercials to persuade us, has been comprehensively augmented by an entirely new field of “user experience architects” and “online persuasion agents.” These forces are given tremendous power from the proliferation of digital technologies. So how do these powerful forces ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate? What Makes You Click examines how these prolific entities collectively and individually use, shape, and manipulate our experiences via an online world, not just when it comes to buying things, but also with regards to our free time and political perspectives. The manipulation has become so good that these powerful controllers, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean when the grand conductors of these huge experiments themselves are asking for their power, influence and possibilities to be restricted?
Going Clear: Scientology and the Prison of Belief profiles eight former-members of the cult of Scientology, leading to a series of revelations of the history of systematic abuse, manipulation, and betrayal in the organisation by Scientology officials and celebrity figures. The film highlights the origins of Scientology, from its roots in the mind of founder L. Ron Hubbard and successor David Miscavige, to its rise in popularity in Hollywood and beyond. The result is a record of great harm, paranoia, abuse, the vast accumulation of wealth, and a lust for power and control.
Merchants of Doubt looks at the well established Public Relations tactic of saturating the media with shills who present themselves as independent scientific authorities on issues in order to cast doubt in the public mind. The film looks at how this tactic, that was originally developed by the tobacco industry to obfuscate the health risks of smoking, has since come to cloud other issues such as the pervasiveness of toxic chemicals, flame retardants, asbestos, certain pharmaceutical drugs and now, climate change. Using the icon of a magician, Merchants of Doubt explores the analogy between these tactics and the methods used by magicians to distract their audiences from observing how illusions are performed. For example, with the tobacco industry, the shills successfully delayed government regulation until long after the health risks from smoking was unequivocally proven. Likewise with manufacturers of flame retardants, who worked to protect their sales after the toxic effects and pervasiveness of the chemicals were discovered. This is all made analogous to the ongoing use of these very same tactics to forestall governmental action in regards to global climate change today.
In groups we are told what to do, but do we always do so? Do groups give us courage to obey, or do they inhibit us? How do protest and change emerge? In Random 8, a randomly selected group of eight people from all walks of life are brought together in a bare room, mobile phones are confiscated, and cameras record their reaction to a series of simple instructions that escalate in intensity and in degree of challenge. The film cites the issues raised by several famous psychological experiments, including the work of Stanley Milgram in the 1960s who studied human obedience to orders, even when the orders were immoral or caused pain to others; and the work of sociologist Bill Gamson et al, in which groups were asked to carry out unjust requests made by an authority figure. What can happen when we’re asked to do something that goes against our beliefs?
The Power Principle is a series of films examining the history of the United States and the building of its empire with particular emphasis on the last seventy years of United States foreign policy. The methods that make empire possible are also examined—the politics of fear, the rise of public relations, the ‘Mafia Principle’ and the reoccurring use of fabled enemies, contrasting the Soviet Union and the Cold War alongside the parallels of today with the “War On Terror”. Not only does The Power Principle tie together historical events to revive a common thread, the series may also encourage viewers to reconsider their understanding of historical events and the portrayal of them, showing how those in power play a role in manipulating the collective memory through generations.
The Brain — A Secret History is a series about how various theories and experiments on the human mind over decades have led to profound insights into how the human brain works, but also have involved great cruelty and pose terrible ethical dilemmas. Historical experiments such as severe maternal deprivation, brainwashing and other experiments in mind control such as MKULTRA are covered, along with physical interventions such as the history of electric shock ‘treatment’, behaviour modification, experimental psychology, and the Milgram experiment.
All Watched Over By Machines Of Loving Grace is a series of films about how this culture itself has been colonised by the machines it has has built. The series explores and connects together some of the myriad ways in which the emergence of cybernetics—a mechanistic perspective of the natural world that particularly emerged in the 1970s along with emerging computer technologies—intersects with various historical events and visa-versa. The series variously details the interplay between the mechanistic perspective and the catastrophic consequences it has in the real world.
Human Resources — Social Engineering in the 20th Century is about the rise of mechanistic philosophy and the exploitation of human beings under modern hierarchical systems. The film captures how humans are regarded as a resource by corporations—something to be exploited for pecuniary gain—by following the history of psychological experiments in behaviour modification, conditioning and mind control; applying the outcomes to modern day establishment experiments such as institutionalised education, and social engineering by way of things like television…
Freakonomics is a segmented adaptation of the book by the same name, by Steven Levitt and Stephen Dubner about incentives-based thinking. The film presents segments to examine the theories of human behaviour and data mining presented in the book through case studies. Subjects include: the influence a person’s name has on their personal and social development; corruption in an honor-bound sport such as sumo wrestling; what alleged factors lead to a statistical reduction in crime rates in the United States during the 1990s; and a school experiment to see if cash payments could incentivise students to get good grades. Through these examples and others, the film exposes the problems with data-driven economic incentive models, and the society obsessed with quantitative measuring and data, rather than a focus on quality of outcomes or even what the outcomes are.
Based on the comprehensive work of media scholar George Gerbner, The Mean World Syndrome takes aim at the for-profit media system that thrives on violence, stereotypes, and the cultivation of anxiety. The film takes us through how the more television people watch, the more likely they are to tend to think of the world as an intimidating and unforgiving place, while being insecure and afraid of others. We see how these media-induced fears and anxieties provide fertile ground for intolerance, extremism, and a paranoid style of politics that threatens basic social values. The result is an accessible introduction to debates about media violence and more broadly, the effects of the media system. This film is a powerful tool for helping to make sense of the increasingly intense and fractious political climate of today.
Did you know that the legal system recognises a corporation as a person? What kind of ‘person’ is it then? What would happen if it sat down with a psychologist to discuss its behaviour and attitude towards society and the environment? Explored through specific examples, this film shows how and why the modern-day corporation has rapaciously pressed itself into the dominant institution of our time, posing big questions about what must be done if we want a equitable and sustainable world. What must we do when corporations are psychopaths?
To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
In the early 1940s, hundreds of thousands of people unknowingly became test subjects in toxins experiments and biological weapons tests conducted by the United States government. LSD tested on civilians, nerve gas sprayed into suburbs, hospital patients injected with plutonium, children exposed to biological and chemical agents just to see what would happen…the list goes on. And in most if not all cases, tests were carried out without the knowledge or consent of those involved. In 1996, evidence of these secret operations hit the news, uncovering a history of secret operations and covert projects that cast a large shadow over the operations of US military and intelligence agencies, to this day. Experiments with biological weapons and the testing of chemical warfare were only part of the story…
Pandora’s Box — A fable from the age of science, is a six part series examining the consequences of political and technocratic rationalism, tying together communism in the Soviet Union, systems analysis and game theory during the Cold War, economy in the United Kingdom during the 1970s, the insecticide DDT, Kwame Nkrumah’s leadership in Ghana during the 1950s and 1960s and the history of nuclear power.
The Milgram experiment on obedience to authority figures was a series of social psychology experiments conducted by psychologist Stanley Milgram in July 1961, three months after the start of the trial of German Nazi war criminal Adolf Eichmann. The experiment set out to measure the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience, in an attempt to answer the popular question at that time: “Could it be that Eichmann and his million accomplices in the Holocaust were just following orders?”