By examining the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car, Consuming Kids presents the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer ‘demographics’ in the world…
Subconscious War is a video essay exploring the influences of media and the culture of violence on reality, and the cultivation of collective values in society. The film contrasts the writings of Aldous Huxley and Neil Postman’s grim assessments; relating the concepts of works such as ‘Brave New World’ and ‘Amusing Ourselves to Death’ to the current cultural influences that foster today—corporate media and indeed media saturation, video games, television, and a pervasive technoculture, for example. What is being created? And what sort of people are being cultivated by this culture? Who benefits?
Ammo for the Info Warrior is a two part series of collections of short films by the Guerrilla News Network (GNN), an independent news organisation with a mission to expose young people to important global news and information free from corporate filters. Each part consists of a selection of 5 to 10 minute videos covering a range of stories, from the violent diamond trade in Sierra Leone; to the PR industry’s manipulation of public opinion; to analysis of IBM and its role in the Holocaust; to CopWatch, a movement of people keeping police accountable; and short slam poetry clips about the business of hip-hop. Ammo for the Info Warrior experiments with format with the aim of being an innovative educational tool to tackle serious socio-political issues for a generation brought up on MTV. It can be a catalyst for discussion and debate, encouraging the viewer to develop skills in critical thinking and analysis.
Is the threat of radical Islamism as a massive, sinister organised force of destruction—specifically in the form of al-Qaeda—a myth perpetrated by politicians across the globe, but particularly the American neo-conservatives, in order to unite and justify empire? This series of films charts the rise of both groups and movements, drawing comparisons between them and their origins, to provide much-needed and missing context to the War of Terror.
Amy Goodman from Democracy Now! speaks about the mainstream media’s coverage of US interventions around the world and demonstrates the link between corporate media and government, and how this plays a major part in selling war at home and abroad…
The Disney Company’s massive success in the 20th century is based on creating an image of innocence, magic and fun for kids. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers around the world. This film takes a close look at Disney, to analyse the world these films create for kids and the stories they tell and propagate; contextualised by the cultural pedagogy of Disney’s conglomerate mass-media control and vast corporate power. Including interviews with social commentators, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly provokes audiences to confront assumptions about an institution that is virtually synonymous with childhood pleasure.
Spin the Bottle critiques the role that popular culture plays in glamorising excessive drinking and high-risk behaviour, in contrast to the ways alcohol affects the lives of real young men and women in reality. This film decodes the power and influence of seductive media images to show how they shape personal identity when linked to the use of alcohol. Nowhere is this link more apparent than on America’s college campuses. By exploring the party scene, Spin the Bottle also shows the difficulties young people have in navigating a cultural environment saturated with messages about gender and alcohol. Interviews with health professionals provide a clear picture of how drinking impacts student health and academic performance, but it is the students’ own experiences and reflections that tell the real story behind alcohol’s alluring public and cultural image.
From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. This is by design. The Story of Stuff serves as an introduction to the underside of the current world of mass production and consumption, exposing the connections between a huge number of environmental and social issues — shedding the light on the hidden processes behind our modern world. How can we create a more sustainable and just economy?
The Power Principle is a series of films examining the history of the United States and the building of its empire with particular emphasis on the last seventy years of United States foreign policy. The methods that make empire possible are also examined—the politics of fear, the rise of public relations, the ‘Mafia Principle’ and the reoccurring use of fabled enemies, contrasting the Soviet Union and the Cold War alongside the parallels of today with the “War On Terror”. Not only does The Power Principle tie together historical events to revive a common thread, the series may also encourage viewers to reconsider their understanding of historical events and the portrayal of them, showing how those in power play a role in manipulating the collective memory through generations.
In 1966, Australia made an agreement with the United States that allowed the establishment of a secret military base satellite tracking station, just south of Alice Springs in the Northern Territory. The facility is called Pine Gap and for more than forty years it has operated in a shroud of secrecy and been the target of much controversy. Home on The Range attempts to contextualise these issues by highlighting the history of the base and its origins, as well as the stories of controversy. Some of these include the Khemlani Affair and the sacking of the Whitlam government in 1975, the Christopher Boyce spy trial, the role of the Central Intelligence Agency and its former agent Victor Marchetti, as well as documenting the post-war culture of government secrecy, sprawling intelligence agencies and foreign affairs and policy. But Home on the Range does more than gesture toward such CIA interventions. It marshals a persuasive array of evidence linking the imminent expiry of leases on United States military and intelligence bases in Australia in 1975, to the CIA and Whitlam’s sacking, posing direct questions about the nature of democracy in regions beholden to the United States.
Freakonomics is a segmented adaptation of the book by the same name, by Steven Levitt and Stephen Dubner about incentives-based thinking. The film presents segments to examine the theories of human behaviour and data mining presented in the book through case studies. Subjects include: the influence a person’s name has on their personal and social development; corruption in an honor-bound sport such as sumo wrestling; what alleged factors lead to a statistical reduction in crime rates in the United States during the 1990s; and a school experiment to see if cash payments could incentivise students to get good grades. Through these examples and others, the film exposes the problems with data-driven economic incentive models, and the society obsessed with quantitative measuring and data, rather than a focus on quality of outcomes or even what the outcomes are.
Control Room presents a rare window into the US invasion of Iraq from the perspective of Al Jazeera, the Arab world’s most popular news outlet. Widely criticized and condemned by military figureheads, government officials and the mainstream media in the west for reporting with a “pro-Iraqi bias”, airing civilian causalities, as well as showing footage of American POWs, Control Room reveals the situation in Iraq that the US government does not want you to see…
Corporations On Trial is a five-part series following just some of the many lawsuits being brought against multinational corporations for war crimes, conspiracy, corruption, assassinations, environmental devastation and payments to terrorists. Such serious charges have forced some of the world’s largest companies to hire high-profile defence lawyers to protect public relations in cases often brought by plaintiffs who are barely literate. These five films reveal a growing anxiety about the power and influence of big business, as many multinational corporations have annual revenues greater than some countries’ national budgets and indeed increasingly hold governments to ransom by their economic power. Around the world, ordinary people are fighting back and asking how many more times their interests should be sacrificed for corporate greed and shareholder profit…
HyperNormalisation wades through the culmination of forces that have driven this culture into mass uncertainty, confusion, spectacle and simulation. Where events keep happening that seem crazy, inexplicable and out of control—from Donald Trump to Brexit, to the War in Syria, mass immigration, extreme disparity in wealth, and increasing bomb attacks in the West—this film shows a basis to not only why these chaotic events are happening, but also why we, as well as those in power, may not understand them. We have retreated into a simplified, and often completely fake version of the world. And because it is reflected all around us, ubiquitous, we accept it as normal. This epic narrative of how we got here spans over 40 years, with an extraordinary cast of characters—the Assad dynasty, Donald Trump, Henry Kissinger, Patti Smith, early performance artists in New York, President Putin, Japanese gangsters, suicide bombers, Colonel Gaddafi and the Internet. HyperNormalisation weaves these historical narratives back together to show how today’s fake and hollow world was created and is sustained. This shows that a new kind of resistance must be imagined and actioned, as well as an unprecedented reawakening in a time where it matters like never before.
To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
The Daily Mirror used to be a peoples’ paper that respected its readers and earned trust and affection. But that changed out of all recognition when the British public were told that the new information technology, heralded by The Sun’s move to Wapping, would bring a greater variety of newspapers and a more diverse media. Instead, what happened was rapid moves toward contracted press controlled by ever fewer proprietors. John Pilger describes the downfall of his old paper and the all-pervasive influence of Rupert Murdoch…
Social media networks purport the ability to interact with culture—talking directly to artists, celebrities, movies, brands, and even one another—in ways never before possible. But is this real empowerment? Or do marketing companies still hold the upper hand, as before? Generation Like explores how the perennial quest for identity and connection is usurped in the pervasive game of cat-and-mouse by vast corporate power in the extensive machine for consumerism that is now the online environment. The audience becomes the marketer; buzz is subtly controlled and manipulated by and from real-time behavioural insights; and the content generated is sold back to the audience in the name of participation. But does the audience even think they’re being used? Do they care? Or does the perceived chance to be the ‘next big star’ make it all worth it?
Through exploring deep questions about the way mainstream media is organised and perpetuated in concert with technological development, media expert George Gerbner delivers a solid indictment of the way the so-called “information superhighway” is now being constructed. Following on from his solid work looking at the impacts of television on society, Gerbner turns to examining emerging technologies like V-chip and the way they interface with globalisation. This film urges the viewer to struggle for democratic principles in this emerging technoculture.
Within a single generation, digital media, the Internet and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialise and even conduct war. But is technology moving faster than we can adapt to it? Is our constantly-wired-world causing us to lose as much as we’ve apparently gained? In Digital Nation, Douglas Rushkoff and Rachel Dretzin explore what it means to be human in a 21st-century digital world…
Street Of Joy looks at how product marketing methods and advertising techniques are applied to politics by specifically following the campaigns around the election of Jimmy Carter in the United States during 1976. In these times, the techniques of today are seen in their early years, especially the use of carefully crafted images for use on television…
Unprecedented looks at voting irregularities in the controversial presidential election in the United States from the year 2000. With a focus on the swing state of Florida, the recount, the ensuing supreme court decision in December, and future elections; the film also shows how fundamentally, many people—the majority being African-American—have outright been refused the ability to vote by a clever mix of legalese, electronic voting machines, political maneuvering and simple racism. A 1868 law prevented felons from voting—originally crafted to keep blacks from the polls in the wake of the Civil War—was resurrected in 2000, used to create a computerised list of people supposedly illegible to vote. The list had weird parameters and included as many as 57,000 to 91,000 non-felons; overwhelmingly targeting people of colour. On election day, these people were turned away at the polls. The role of electronic voting machines is also examined, as they are totally unaccountable and do not allow audits. The argument is made because of copyright over the software and trademarks. The machines also do not give paper receipts, so there is no physical evidence in case of the need for a recount. How does the United States—the so-called and self-proclaimed world-famous democracy—fair as one in light of this?
The Great Hack is an inside account of the company Cambridge Analytica, which used vast amounts of personal data scraped from portals such as Facebook to manipulate elections throughout India, Kenya, Malta, Mexico, the United Kingdom and United States over the past decade. The company, owned by SCL Group—a British firm that has a background in military disinformation campaigns and psychological warfare—came to public attention after the Brexit campaign in the UK, and soon after, the election of Donald Trump in the United States, both closely worked on by Cambridge Analytica and its billionaire backer, Robert Mercer. This resulted in inquires and investigations into both Facebook and Cambridge Analytica, but the company liquidated, along with its internal documents. Two former employees instead step forward to offer an inside account into the dark world of data mining and personalised propagandising, having some regret for what they have done. The film tracks these characters, as Cambridge Analytica lives on as Emerdata Limited, in the same London office. The Great Hack exemplifies big questions about democracy in the age of targeted information manipulation via the screen, and just how much power over our awareness has been ceded to giant corporations.
The Quantum Revolution spouts claims of turning many ideas of science fiction into science fact—from materials with mind-boggling properties like invisibility through to so-called “limitless quantum energy” and room temperature superconductors, to a space elevator for tourism. Are such developments worthwhile, sustainable, equitable or even necessary? Scientists forecast that in the latter half of the century everybody will have a personal matter fabricator that “re-arranges molecules to produce everything from almost anything.” Yet how will those in power ultimately use the domination of matter and life on Earth? How is science already doing this and to what ends? What are the unasked questions about science itself and the desire to control the very fabric of the universe? What insanity are we up against?
Obey is a video essay based on the book “Death of the Liberal Class” by author and journalist Chris Hedges. The film charts the rise of corporatocracy and examines the trending possible futures of obedience in a world of unfettered capitalism, globalisation, staggering inequality and environmental crisis — posing the question, do we resist or obey?
What do popular television programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life is supposed to look like? Brand New You explores these questions, and also asks what it means to be an authentic self in an extensively mediated world. It shows how the interventions featured in makeover shows—from weight loss to cosmetic surgery to rearing competitiveness—create, perpetuate and reproduce conventional norms of physical attractiveness and success. By taking a wider social and cultural view, Brand New You also shows how these programs have become tools of rampant individualism, consumerism and inner self-transformation at precisely the same time that collective awareness of social issues has dissipated.
Using the 1992 presidential election as his springboard, film-maker Brian Springer captures the behind-the-scenes manoeuvrings of politicians and newscasters in the early 1990s. Pat Robertson banters about “homos,” Al Gore learns how to avoid abortion questions, George Bush talks to Larry King about halcyon and other drugs—all presuming they’re off-air. Composed of 100% unauthorised satellite footage, Spin is a surreal expose of media-constructed reality, posing larger questions about the functioning of not only corporate media, but the political systems in which they support and how this in-turn plays to the media-constructed reality and so on.
War is hell, but for Hollywood it has been a god-send, providing the perfect dramatic setting against which courageous heroes win the hearts and minds of the movie going public. The Pentagon recognises the power of these celluloid dreams and encourages Hollywood to create heroic myths; to rewrite history to suit its own strategy and as a recruiting tool to provide a steady flow of willing young patriots for its wars…
From the courtroom to the lounge room—helped extensively by television and the infamous series “CSI”—forensic science brims with flash and glamour, where cutting-edge technology always reveals the “truth,” and is routinely called on to solve the most difficult criminal cases with ease and “objectivity.” But how reliable is the science behind forensics and its methods as they interface with the legal system? The Real CSI investigates these questions and finds serious flaws in some of the best-known tools of forensics, with systemic inconsistencies in how evidence is presented in the courtroom, along with how the culture of entertainment of this sort can seriously skew a jury’s perceptions. From the sensational murder trial of Casey Anthony, to the FBI’s botched investigation of the Madrid bombing, to capital cases in rural Mississippi of the United States; The Real CSI documents how a field with few standards and unproven science can seriously undermine the concept of justice, and what this means for a future of continued technological escalation…
Based on the comprehensive work of media scholar George Gerbner, The Mean World Syndrome takes aim at the for-profit media system that thrives on violence, stereotypes, and the cultivation of anxiety. The film takes us through how the more television people watch, the more likely they are to tend to think of the world as an intimidating and unforgiving place, while being insecure and afraid of others. We see how these media-induced fears and anxieties provide fertile ground for intolerance, extremism, and a paranoid style of politics that threatens basic social values. The result is an accessible introduction to debates about media violence and more broadly, the effects of the media system. This film is a powerful tool for helping to make sense of the increasingly intense and fractious political climate of today.
Pandora’s Box — A fable from the age of science, is a six part series examining the consequences of political and technocratic rationalism, tying together communism in the Soviet Union, systems analysis and game theory during the Cold War, economy in the United Kingdom during the 1970s, the insecticide DDT, Kwame Nkrumah’s leadership in Ghana during the 1950s and 1960s and the history of nuclear power.
The Panama Deception documents the invasion of Panama in December 1989—codenamed Operation ‘Just Cause.’ The film gives context to the events which led to the invasion, and explores the real impact on the ground and devastating aftermath—all contrary to the views portrayed by mainstream media and rhetoric espoused at the time by government officials in the Bush administration. News footage and media critics reveal the extent of media control and self censorship of the invasion, relevant to any news coverage today, particularly during times of war.
The Wall Street Code explores the once-secret lucrative world of prolific algorithmic trading by profiling an inside programmer who, in 2012, dared to stand up against Wall Street and its extreme culture of secrecy, to blow the whistle on insights into the way the modern global money market works. His name is Haim Bodek—aka ‘The Algo Arms Dealer’—and having worked for Goldman Sachs, his revelations speak to the new kind of wealth made only possible by vast mathematical formulas, computer technologies and clever circumventions of laws and loophole exploits. Vast server farms and algorithms working beyond the timescale of human comprehension, have largely taken over human trading on the global financial markets for decades. What are the implications of that? The algorithms seem to have a life of their own. Snippets of code secretly lie waiting for the moment that your pension fund gets on the market; trades done in nanoseconds on tiny fluctuations in stock prices. And the only ones who understand this system are its architects—the algorithm developers. The Wall Street Code provides just a small insight into this new world of high-frequency trading, amongst other things…
This culture runs on algorithms on a scale never before realised. Whether you get a job or a mortgage or insurance or healthcare, how you get from A to B, how huge fortunes are made or whom is driven into poverty, decisions on whom is sent to or released from prison, whom is voted for in manipulated elections—the reach of algorithms has captured so much of the major decisions of our lives, all in complete obscurity, inscrutable. So what are the implications of this? What sort of ‘decisions’ do machines make, to which we’ve come to regard as infallible and impartial, accurate and precise? Algorithms Rule Us All speaks to data scientists and programmers themselves to answer the question of what they think is unfolding with the so-called Big-Data society and how we’re continuing to hand over our lives and societies to the whim of machines that are driven by rapacious profit-driven companies, for the goal of commodification of everything. What are the implications for human autonomy, society, democracy?
This short film uses the story of Richard Nixon’s paranoia to explore how a similar outlook has been perpetuated on the larger social scale by the new media age. Skimming through the evolution of the mainstream media via television and newspapers, this short film comments on how politics has been paralysed by a media that has taken serious threats and sensationalised them, resulting in political cynicism and disengagement, which in-turn feeds a viscous cycle of nihilism and further sensationalist politics and media.
Arguing that advertising not only sells things, but also ideas about the world, The Codes of Gender examines the commercial culture’s inability to let go of reactionary gender representations. Presenter Sut Jhally’s starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman’s analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
The belief that good triumphs over evil resonates deeply through the religious and political discourses of dominant culture. It is also a common theme in the entertainment media where the struggle between good and evil is frequently resolved through violence. The negative impacts of media violence on children has long been a public concern, but it is even more troubling when military violence, both in the news and in entertainment, is often glorified as heroic and noble. Beyond Good & Evil: Children, Media & Violent Times is a look at how mass communication distorts and manipulates language and visual imagery. It shows viewers how the media’s overriding objective of satisfying an audience converts real issues surrounding race, war, and violence into nothing more than spectacle.
In the early 1940s, hundreds of thousands of people unknowingly became test subjects in toxins experiments and biological weapons tests conducted by the United States government. LSD tested on civilians, nerve gas sprayed into suburbs, hospital patients injected with plutonium, children exposed to biological and chemical agents just to see what would happen…the list goes on. And in most if not all cases, tests were carried out without the knowledge or consent of those involved. In 1996, evidence of these secret operations hit the news, uncovering a history of secret operations and covert projects that cast a large shadow over the operations of US military and intelligence agencies, to this day. Experiments with biological weapons and the testing of chemical warfare were only part of the story…
Enemy Image overviews the history of the portrayal of war in television news from the perspective of the United States. The film starts with the coverage of Vietnam where reports happened with little supervision, control or interference. Following this, The Pentagon takes action to control access by journalists to battle areas in subsequent invasions—such as the Invasion of Grenada, where journalists were excluded completely—to the first Gulf War, where ‘news packages’ were provided directly from the military; to the embedded churnalism of the invasion of Iraq. Shown is the progressive tightening of control by the US military on the contact journalists have with soldiers and civilians in the war zone, in order that “never again will television raise the moral and political questions that face a people during war.”
Project Censored explores the inner workings of mainstream media in the United States—a media which is often claimed as a free press in a democratic society. But is this really true? Instead what is revealed is a widespread and systemically entrenched culture of censorship and omission throughout the corporate media, as well as a gripping control over media content by centralised corporate control. Project Censored brings to light stories that have been deliberately suppressed, or at the very least obscured and ‘hollowed-out’ by entertainment values over real news content or discourse. Citing a range of examples and modern mainstream media techniques, Project Censored takes a critical view of this information arrangement that has huge implications for real democracy…
The Illusionists examines how global advertising firms, mass media, and the beauty, fashion, and cosmetic-surgery industries have together colonised the way people all around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, The Illusionists shows how these industries saturate our lives with narrow, Westernised, consumer-driven images of so-called beauty that show little to no respect for biological realities or cultural differences. Featuring voices from prominent sociologists, magazine editors, scientists, artists, and activists, The Illusionists documents a truly global phenomenon, with hegemonic results.