To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
This film explores what affect the web is having on our society, as seen through the eyes of "the greatest Internet pioneer you've never heard of." Josh Harris--often called the "Andy Warhol of the Web"--founded a website during the renowned dot-com boom of the 1990s which was the world's first Internet television network. This concept was way ahead of its time. Using this platform, before broadband, a vision of that future was exemplified at an underground bunker in New York City where over 100 people lived together completely on camera, non-stop and unedited for 30 days over the millennium. These happenings, documented through We Live In Public, serve as a powerful analogy for the Internet as it's now known today and the price we pay for living in its 'public.' It shows the costs of willingly trading privacy and sanity for a constant voracious audience, attention, and the pursuit of celebrity, in an online world of pervasive surveillance.
There are billions of people increasingly glued to 'smartphones' and consumed by the seemingly endless spectacle of 'social media.' But why? Reporter Hilary Andersson seeks to answer this question by tracking down insiders who reveal how social-media companies have deliberately developed habit-forming technology to get people addicted. Former Facebook manager, Sandy Parakilas, tells us the "goal is to addict you and then sell your time." Likewise, Leah Pearlman, the co-creator of the renowned 'Like' button, warns of the dangers of social-media addiction. Through these voices, and many others, Andersson shows how behavioural science is profoundly used by tech companies to keep people endlessly checking their phones, to the end of huge profits.