How do online giants such as Facebook and Google deal with problematic content posted to their platforms every minute? They outsource the act of “digital cleaning” to teams of people paid a pittance in countries such as the Philippines, to act as content moderators. It’s these hidden low-paid workers, in giant click farms, that spend long shifts removing posts and deleting accounts. So how do their decisions influence what the billions of people using social media all around the world see and think? What are the policies they are told to enforce? Are the cleaners part of the online world of clever hoaxes and fake news, or are they on the frontline of social media spectacle and furor?
Through exploring deep questions about the way mainstream media is organised and perpetuated in concert with technological development, media expert George Gerbner delivers a solid indictment of the way the so-called “information superhighway” is now being constructed. Following on from his solid work looking at the impacts of television on society, Gerbner turns to examining emerging technologies like V-chip and the way they interface with globalisation. This film urges the viewer to struggle for democratic principles in this emerging technoculture.
The Facebook Dilemma aims to open an in-depth investigation into the impact Facebook has had on privacy and democracy in the United States and throughout the world, by revealing how the decisions made by the company as it sought increased wealth and new users, transformed it into a vast surveillance machine, a media company, and a ‘hidden hand’ in elections and political discourse. Drawing on original interviews from those inside the company, this two part series catalogues some of the ignored warning signs, both inside and outside the company, of Facebook’s negative impact, growing from Zuckerberg’s dorm-room project and into a powerful global empire.
Neuroscientist Professor Susan Greenfield says today’s developing brain is being worryingly reshaped by excessive visual stimulation — the effect of a culture driven by screens. Biotechnology, nanotechnology, even the internet are all impacting on our brains and could be heralding future generations with different abilities, agendas and even ways of thinking. Her prediction is that we might be standing on the brink of a cataclysmic mind-makeover never before seen…
Millions of people around the world are finding work by-the-job online. The “gig economy” is worth more than $5 trillion worldwide, and seemingly growing. But who are these workers? Seduced by the promise of independence, and control over their working hours and income, people around the world that are lured into the gig economy now face the harsh reality of it algorithmically-driven market place: dangerous working conditions, instability, and the precariousness of their work that can stop overnight in the case of deactivation or a bad review. Through committed characters, The Gig is Up shows that the so-called ‘freedom’ that is espoused by this technological economy is only an illusion.
The Great Hack is an inside account of the company Cambridge Analytica, which used vast amounts of personal data scraped from portals such as Facebook to manipulate elections throughout India, Kenya, Malta, Mexico, the United Kingdom and United States over the past decade. The company, owned by SCL Group—a British firm that has a background in military disinformation campaigns and psychological warfare—came to public attention after the Brexit campaign in the UK, and soon after, the election of Donald Trump in the United States, both closely worked on by Cambridge Analytica and its billionaire backer, Robert Mercer. This resulted in inquires and investigations into both Facebook and Cambridge Analytica, but the company liquidated, along with its internal documents. Two former employees instead step forward to offer an inside account into the dark world of data mining and personalised propagandising, having some regret for what they have done. The film tracks these characters, as Cambridge Analytica lives on as Emerdata Limited, in the same London office. The Great Hack exemplifies big questions about democracy in the age of targeted information manipulation via the screen, and just how much power over our awareness has been ceded to giant corporations.
The Hacker Wars explores the strange duality of the modern-day computer-hacker as a mischievous provocateur, but also in some cases, societal activists with underlying political fervour, serious or not. The film explores this by profiling some of the renowned characters that have tickled the secretive inner workings of corporations and government agencies for various reasons—ranging from the nefarious and narcissistic, to the political and scandalous. Some do it for the lulz, others do it to prove a point, and others do it to “speak truth to power.” In any event, many have faced severe punishments as a result. By following through this, The Hacker Wars touches on issues of whistleblowing, social justice, and power relations, in a time where computer technologies represent extreme power and control. But for whom? And what? This poses the question in deciphering the personalities of the hackers themselves. Are they serious activists with good intentions, or are they driven by insane ideologies?
The Illusionists examines how global advertising firms, mass media, and the beauty, fashion, and cosmetic-surgery industries have together colonised the way people all around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, The Illusionists shows how these industries saturate our lives with narrow, Westernised, consumer-driven images of so-called beauty that show little to no respect for biological realities or cultural differences. Featuring voices from prominent sociologists, magazine editors, scientists, artists, and activists, The Illusionists documents a truly global phenomenon, with hegemonic results.
We live in an absolutely saturated media environment of images that span ‘real’ and fake—whether it’s newspaper and tabloid photos, journalism itself, art and culture, or the human body. Images claim to be hardly distinguishable from the originals, while the virtual world is increasingly becoming ‘seamless’ in the real world. Kids today see a Clown Fish but instead impose their imagery of Finding Nemo. People interact with machines more than they do living beings. The narratives imposed by this technological and media culture are fast seeking to entirely replace the real world with a simulation of it. So what does that mean for the truth? The Industry of Fake explores the shifting boundaries and inequality in journalism and in art, as well as providing a basis to question this culture’s fascination with simulacra—a process of mimicry mediated by images that represents the real thing, but is not the real thing. What does it mean if we value our projections or stories about the thing as opposed to the thing in-and-of itself? What does this mean in the real world if we come to value our simulations or representations as more authentic things as opposed to copies or toxic mimics?
By addressing the question of violence and the media from a number of different angles, The Killing Screens presents a comprehensive view on how to think about the effects of the media environment in new and complex ways. In contrast to the relatively simplistic behaviourist model, that “media violence causes real-world violence,” renowned media scholar and researcher George Gerbner shows us how to think about the psychological, political, social, and developmental impacts of growing up and living within a cultural environment of pervasive violent imagery and narratives. What are some of the impacts of this culture and what can be done about it?
Based on the comprehensive work of media scholar George Gerbner, The Mean World Syndrome takes aim at the for-profit media system that thrives on violence, stereotypes, and the cultivation of anxiety. The film takes us through how the more television people watch, the more likely they are to tend to think of the world as an intimidating and unforgiving place, while being insecure and afraid of others. We see how these media-induced fears and anxieties provide fertile ground for intolerance, extremism, and a paranoid style of politics that threatens basic social values. The result is an accessible introduction to debates about media violence and more broadly, the effects of the media system. This film is a powerful tool for helping to make sense of the increasingly intense and fractious political climate of today.
The Net explores the back-story of Ted Kaczynski (the infamous ‘Unabomber’) as a prism to the often unexamined side of the history of the Internet. The film combines travelogue and investigative journalism to trace contrasting counter-cultural responses to the so-called ‘cybernetic’ revolution of the 1970s. For some whom resist the pervasive systems of digital technology, the Unabomber can come to symbolise an ultimate figure of refusal. But for those that embrace the technologies, as did and do the champions of so-called ‘media art’, such as Marshall McLuhan, Nam June Paik and Stewart Brand, the promises of worldwide networking and instantaneous communication outweigh any and all of the concerns. The Net links these multiple nodes of cultural and political history, analogous to the Internet itself. Circling through themes of utopianism, anarchism, terrorism, the CIA, LSD, MKULTRA, Timothy Leary, Ken Kesey and the Merry Pranksters, The Net exposes the conspiracies and upheavals, secrets and cover-ups as part of the forgotten subversive history of the Internet.
This short video explores how the online world has overwhelmingly become the popular outlet for public rage by briefly illustrating some of the many stories of everyday people which have suddenly become public enemy number one under the most misunderstood of circumstances and trivial narratives. With the web acting like a giant echo-chamber, amplifying false stories and feeding on the pent-up aggression of the audience watching the spectacle, The Outrage Machine shows how these systems froth the mob mentality into a hideous mess, as a good example of where the spectacle goes and how its intensity has to keep ratcheting up in order maintain the audience attention, in a culture of dwindling attention spans, distraction and triviality.
What do you get when you combine the culture of screens with the society of the spectacle, pervasive individualism with its rampant loneliness, in a media environment awash in a culture of pornography, instant gratification and self-interested sexual impetuousness? An insight into the question could be perhaps explained through The Secret World of Tinder. Tinder is an ‘app’ for ‘smartphones’ that displays profile pictures of people that are near the phone. When couples are matched, they can text each other. Many call it “the sex button” and the app indeed has a reputation in the world of online dating. This short TV documentary attempts to explore what it means in today’s culture mediated by technology, as seen through the Tinder app, providing insights into the way some people think and feel about sex and relationships in the age of the technocracy.
The Social Dilemma brings together former product directors and designers of Facebook, Google, Instagram, Pintrest, Twitter, and so on, to reflect on their creations and face questions about the age of addiction, information manipulation, and algorithmic social control they’ve ushered in. The creators speak openly about how they themselves took part in this co-optation of society, either naively or with malignant indifference, by designing websites in such a way to influence and manipulate billions of people for corporate interests by using deep psychological and addictive triggers in the human mind. Detailed explanations about how this can play out in the real world are illustrated through dramatisations, which are also expanded upon by experts in psychology, technology, and social studies. The result is a sobering call for emergency damage control, to undo the massive harm that technology companies have unleashed on society unrestrained for the past several decades, at a time of rapid social unravelling.
The Society of the Spectacle is a film based on the 1967 book of the same name by French political theorist and philosopher, Guy Debord. The work traces the development of modern society, in which Debord argues that authentic social life has been replaced with representations, and that the history of social life can be understood as “the decline of being into having, and having into merely appearing.” This emerges from and gives rise to a pervasive and all encompassing spectacle in which relations between commodities have supplanted relations between people, in which “passive identification with the spectacle supplants genuine activity.” The film weaves the text of the original book with modern-day imagery, illustrating many elements of the spectacle, including that “the spectacle is not a collection of images, rather, it is a social relation among people, mediated by images.” This makes the material hard to decipher at times, especially with conflicting subtitles between languages: but this is part of Debord’s goal, to “problematise reception” and force the viewer to be active rather than passive. In addition, the words of some of the authors are “détourned” (hijacked) through deliberate misquoting. The result is a foundational work on the concept of the spectacle and its characteristics, to encourage critical thinking, to build and extrapolate critiques to apply to the wider social scale.
The Truth About Killer Robots considers several cases where humans have been killed from interactions with automatic machines. From the Volkswagen factory in Germany, to workers in Chinese sweatshops assembling smartphones, to a bomb-carrying police droid in the United States, the film exposes this culture’s fundamental fascination with machines, while illustrating the insatiable expansion of capitalism via automation and machine redundancy. Also explored are ‘self-driving’ cars; surveillance devices; humanless-stores, automated pizzas, robotic supermarkets and hotels; so-called ‘sex’ robots; and vast data gathering machines such as Facebook, which have subverted notions of real human interaction and intimacy. Told through the machine lens of engineers themselves, journalists and philosophers, the film attempts to go beyond the deaths of humans to reveal some of the ways that robots affect this culture in general. Not just by the displacement of labour, but fundamentally as humans of this culture adjust their lives to the rhythms of more and more machines, basic human faculties atrophy, and true connection to the real world and each other becomes more remote and strenuous, at precisely the same time where we need each other the most.
Google or Wikipedia? Those of us who search online are getting referred more and more to Wikipedia. For the past two years, this free online “encyclopaedia of the people” has been topping the lists of the world’s most popular websites. But do we really know what we’re using? The Truth According To Wikipedia plunges into the story behind Wikipedia and explores the powerful world of ‘Web 2.0’ — Is it a revolution, or pure hype?
20 years on from the invention of the World Wide Web, The Virtual Revolution explores how the Internet is reshaping almost every aspect of our lives. But what is really going on behind this reshaping? The inventor of the Web, Tim Berners-Lee, believed his invention would remain an open frontier that nobody could own, and that it would take power from the few and give it to the many. So how do these utopian claims stand up to today?
With its motto “Don’t be evil,” Google claims it has the best intentions. But there are also claims that Google is slowly turning into Big Brother, keeping track of users and continuously making decisions about the information it provides. Will Google turn out to be the new Library of Alexandria, serving as the great collector that brings the world’s information to supposedly everyone, as it claims? Or is it more like a monopolistic, Ministry-Of-Truth-type corporation that challenges the very freedom of information by its stronghold over internet data?
Truth in Numbers? Everything, According to Wikipedia explores the cultural implications and background of one of the most visited and referenced sites on the Internet. What is the role and impact of Wikipedia in the archiving of information and the preservation of culture? What will it leave behind? This film examines the unfolding legacy by weaving multiple perspectives about the impact of Wikipedia and provoking a deeper conversation on how knowledge is formed and what future generations will learn about history and the world…
In 1960, NBC aired what is widely considered to be the first reality television show in American broadcast history. Billing itself as a new kind of visual reporting, the show was called Story of a Family, and it purported to document the day-to-day lives of the 10-member Robertson family of Amarillo, Texas. While the show has long since faded from public memory, media scholars and television historians have long recognised its significance as a precursor to the “unscripted programming” that dominates television today. TV Family draws on this history by interviewing several of the children featured in Story of a Family, to offer a fascinating behind-the-scenes account of how the show was made, and what it means to shape culture. Weaving personal anecdotes with commentary from historians and scholars, TV Family reveals the story of how the show’s producers carefully choreographed the way they wanted the family to appear to the American public—all in the name of “authenticity.” The result is an eye-opening look at one of television’s earliest successes in shaping the reality of family life in commercially viable ways.
United States of Conspiracy investigates the alliance of far-right radio show host and conspiracy theorist Alex Jones, Donald Trump, and long-time Trump associate Roger Stone, and their roles in deepening the battle over truth and lies in an age of disinformation. Drawing on interviews with Stone, former staffers from Jones’ InfoWars website, people who have been directly affected by their conspiracy theories, and experts in how misinformation spreads, we see how once-fringe conspiracy theories have come to be wielded as a pervasive tool at the highest levels of mainstream politics.
This film explores what affect the web is having on our society, as seen through the eyes of “the greatest Internet pioneer you’ve never heard of.” Josh Harris—often called the “Andy Warhol of the Web”—founded a website during the renowned dot-com boom of the 1990s which was the world’s first Internet television network. This concept was way ahead of its time, before broadband, but would go on to become commonplace in the years to come. Using this platform, a vision of that future was also exemplified at the time—an underground bunker in New York City where over 100 people lived together completely on camera, non-stop and unedited for 30 days over the millennium. The irony in which this speaks to future events doesn’t end there though. As the experiment and the film shows, We Live In Public serves as a powerful analogy for the Internet as it’s now known today and the price we pay for living in its ‘public,’ showing just what the costs of willingly trading privacy and sanity for a constant voracious audience, attention, the pursuit of the cult of celebrity—but above all, the mimic of real human connection mediated by technolog—can be.
Web Junkie travels to China, the first country in the world where Internet addiction has been classified as a clinical disorder. The film focuses on the methods used to treat young people, which reveal a surreal mix of prison, hospital, and military operations, with a dose of group therapy thrown in for good measure. We also see the cultural and emotional effects of Internet addiction in China’s society of hyper-competitiveness, which speaks to the dominant culture worldwide. Web Junkie exposes the virtual world in a country—and indeed world—of disparity, where health officials have no idea how to cope with a younger generation that finds World of Warcraft more exciting and supposedly more “real” than their own lives.
Every day, billions of people are unwittingly taking part in what is the largest most comprehensive psychological experiment ever conducted. The old marketing and advertising world using billboards, advertisements and TV commercials to persuade us, has been comprehensively augmented by an entirely new field of “user experience architects” and “online persuasion agents.” These forces are given tremendous power from the proliferation of digital technologies. So how do these powerful forces ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate? What Makes You Click examines how these prolific entities collectively and individually use, shape, and manipulate our experiences via an online world, not just when it comes to buying things, but also with regards to our free time and political perspectives. The manipulation has become so good that these powerful controllers, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean when the grand conductors of these huge experiments themselves are asking for their power, influence and possibilities to be restricted?
YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?