Films about sex
Arguing that advertising not only sells things, but also ideas about the world, The Codes of Gender examines the commercial culture’s inability to let go of reactionary gender representations. Presenter Sut Jhally’s starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman’s analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Misogyny is rampant in this culture, and corporations capitalise on making women hate their bodies. Indeed all aspects of womanhood are commodified, hypersexualised, and squeezed into gender stereotypes. Being female comes at a cost. So it’s no wonder that young people growing up can feel horrible about themselves and their bodies, and further feel confused about what it means to be a woman in today’s world. Into this perfect storm steps queer theory, an ideology born in the 1990s, that tells people that all the confusing feelings they may experience about the world they live in can be fixed not by changing the world, but by changing themselves. The past decade has seen a steep rise in the number of young girls seeking to alter their bodies by undergoing life threatening, irreversible procedures. Dysphoric is a series that explores this concept of gender transition, told through the voices of clinicians, psychiatrists, sociologists, feminists, academics, detransitioners, and concerned citizens and parents. The series also discusses the permanent medical side-effects of hormones and surgeries, the propaganda of corporations that glorify thousands of stereotypical gender presentations coalesced as fashion, the surge in pronoun policing, censorship and the curtailment of speech, language hijacking that calls women “menstruators,” and the many other hurdles women face while trying to question this modern-day misogyny.