…ring people together. However, developers took these ideas to brood the emergence of suburbia and the new era of consumption that would come to define the post-war world. Viewed with a critical eye, and tracing the path from Gruen’s prewar Vienna, to the 1950s America, and back to Europe in 1968, The Gruen Effect can show the themes and translation errors that have come to define intensely colonising urban life, along with a…