Every day, escalating technologies are being used to monitor all of us as populations with unprecedented scrutiny—from driving habits to workplace surveillance, as shoppers, as consumers, as citizens. We are all increasingly being observed and analysed. Internet searches are monitored and used as evidence in court, the police track our movements on the road, governments collect our DNA, fingerprints and iris scans, corporations assemble huge databases for profiling and selling data, while governments collude with such lucrative businesses—for example, Acxiom, Lexis Nexis and ChoicePoint—to gain access to vast volumes of information about people and the machinations of modern society. What will it take for us to stop this system before it boils over into a full-blown technocratic authoritarian regime?