In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of ‘choice’, and replacement of real jobs with temporary work — the dynamics of corporate globalisation — impact everyone, everywhere…

By comparing the confluence of ideas about modifying behaviour using shock therapy and other forms of sensory deprivation (which culminated in the top-secret CIA project called MKULTRA during the 1950s) alongside the metaphor of similar shock treatment modifying national economics using the teachings of Milton Friedman and the Chicago School of economics, The Shock Doctrine presents the workings of global capitalism in this framework of how the United States, along with other western countries, has exploited natural and human-engineered disasters across the globe to push through reforms and set-up other mechanisms that suit those in power and ‘shock’ other countries into a certain wanted behaviour. Chronologically, some historical examples are the using of Pinochet’s Chile, Argentina and its junta, Yeltsin’s Russia, and the invasion of Iraq. A trumped-up villain always provides distraction or rationalisation for the intervention of the United States—for example, the threat of Marxism, the Falklands, nuclear weapons, or terrorists—and further, is used by those in power as more justification for the great shift of money and power from the many into the hands of the few(er).

The Take documents the story of workers in Buenos Aires, Argentina who reclaim control of a closed auto-plant where they once worked and turn it into a worker cooperative. The factory closed as a result of the economic policies of the government under the watchful eye of the IMF. While in bankruptcy protection, the company appeared to be selling off property and inventory to pay creditors — a move which further reduced the chances of the facility returning to production. Though as the movement gains strength, having started with a garment factory several years earlier, the factory workers wade through courts and the legislative system, finally establishing their own control and winning the right to operate it themselves, as a cooperative…