47:35Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
52:23In 1998, university professor Kembrew McLeod successfully trademarked the phrase "freedom of expression" as an experiment of startling comment on the way that intellectual property law restricts creativity and expression of ideas. This film explores the battles being waged in courts, classrooms, museums, film studios, and the Internet over control of cultural commons. Based on McLeod's book of the same title, Freedom of Expression charts the many successful attempts to push back this assault by overzealous copyright holders.
46:48For more than three decades, transnational corporations have been busy buying up what used to be thought of and known as unbuyable--forests, oceans, public broadcast airwaves, important intellectual and cultural works. Before their commodification, these commons were recognised as things in common to all people, for the benefit of all people. In This Land is Our Land, author David Bollier confronts the free-market extremism of our age to show how commercial interests have been undermining the public interest for years, and how it's become so normalised that we don't even notice it anymore. By revealing the commons within the tradition of community engagement and the free exchange of ideas and information, This Land is Our Land shows how a bold new international movement is trying to reclaim the commons for the public good by modelling practical alternatives to the restrictive monopoly powers of corporate elites.
46:42Big Bucks, Big Pharma looks at the varied insidious methods of the multi-billion dollar pharmaceutical industry to manipulate—and in some instances create—psychological conditions for profit. Focusing on the advertising for psychotropic drugs, the film demonstrates the ways in which pharmaceutical marketing glamorises and normalises the use of prescription medication, and how this works in tandem with promotion and delivery by doctors. These practices combine to shape how both patients and doctors understand and relate to mental and physical health, as well as treatment. Ultimately, Big Bucks, Big Pharma challenges the viewer to ask important questions about the consequences of a society relying on a for-profit industry for collective health and well-being.
At the time of making this film, the year 2000, computer games represented a $6 billion a year industry, and one out of every ten households in the United States owned a Sony Playstation—numbers that have no-doubt since skyrocketed. Back then, children played an average of ten hours per week—a stat also since to have increased today—and yet, despite capturing the attention of millions of these kids, video games remain one of the least scrutinized cultural industries. Game Over seeks to address this fastest growing segment of the media, through engaging questions of gender, race and violence. Game Over offers a much needed dialogue about the complex and controversial topic of video game violence, and is designed to encourage viewers to think critically about the games they play.
1:19:14By providing a striking comparison of U.S. and international media coverage of the crisis in the Middle East, Peace, Propaganda and The Promised Land zeros in on how structural distortions in U.S. media coverage have reinforced false perceptions of the Israeli-Palestinian conflict and how, through the use of language, framing and the context of the Israeli occupation of the West Bank and Gaza remains hidden in the news media...
29:56It is said that young people are apparently doing away with the old ways of romance and dating, and going straight for sex, and that it's this rise of hookup culture on college campuses especially, that is highlighted as the process of changing some of our most basic assumptions about heterosexual sex and gender. But for all the speculation, there's been little beyond anecdotal proof to back any of these claims up. Understanding Hookup Culture is a presentation by Paula England, a researcher in the sociology of gender, that aims to clarify what's actually going on. England traverses a wealth of data to begin to chart whether the phenomenon of hook-up culture represents some kind of fundamental change, or whether we're simply seeing age-old gender patterns dressed up in new social forms.