1:03:16Over the past three decades, obesity rates in the United States have more than doubled for children and tripled for adolescents, and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems. But while discussions about this crisis tend to focus solely on the need for individual responsibility and more exercise, Feeding Frenzy turns its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how government subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar advertising industry that makes sure that everyone keeps consuming.
40:37By addressing the question of violence and the media from a number of different angles, The Killing Screens presents a comprehensive view on how to think about the effects of the media environment in new and complex ways. In contrast to the relatively simplistic behaviourist model, that "media violence causes real-world violence," renowned media scholar and researcher George Gerbner shows us how to think about the psychological, political, social, and developmental impacts of growing up and living within a cultural environment of pervasive violent imagery and narratives. What are some of the impacts of this culture and what can be done about it?
1:12:37Arguing that advertising not only sells things, but also ideas about the world, The Codes of Gender examines the commercial culture's inability to let go of reactionary gender representations. Presenter Sut Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
51:27Based on interviews conducted with hundreds of young women, Flirting With Danger examines how the wider culture's frequently contradictory messages about pleasure, danger, agency, and victimisation enter into women's most intimate relationships. The result is a candid and nuanced look at how women are forced to grapple with deeply ambivalent cultural attitudes about sexuality and relationships. These interviews are essential viewing for tackling the problematic issues surrounding consent, coercion and sexual violence throughout the culture.
59:38Produced twenty years ago, and even several years before the rise of Fox News, The Myth of the Liberal Media is possibly relevant now more than ever. The film dissects how news content gets shaped within a narrow and ultimately conservative institutional framework that marginalises other perspectives, filtering news events through a lens that serves power. Featuring scholarly analysis from Justin Lewis, Edward Herman and Noam Chomsky, The Myth of the Liberal Media asks: If you want to understand the way a system works, you look at its institutional structure. How it is organised, how it is controlled, how it is funded. The documentary examines the relationship advertising has in funding the media, and how this sets agendas, as well as exploring certain narratives that are propagated through a number of case studies that reveal how these mechanisms ultimately serve power instead of public interest.
47:35Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
52:23In 1998, university professor Kembrew McLeod successfully trademarked the phrase "freedom of expression" as an experiment of startling comment on the way that intellectual property law restricts creativity and expression of ideas. This film explores the battles being waged in courts, classrooms, museums, film studios, and the Internet over control of cultural commons. Based on McLeod's book of the same title, Freedom of Expression charts the many successful attempts to push back this assault by overzealous copyright holders.