44:50While advertising is clearly a visible component of the corporate system, perhaps even more important and pervasive is the often-invisible partner—the public relations industry. Toxic Sludge Is Good For You illuminates this hidden sphere of the corporatocracy, examining the way in which the management of public discourse has become central to how society has been usurped and is controlled by political and economic elites. The film tracks the development of the PR industry from its early efforts to win popular support for World War I, to the role of crisis management in controlling damage to the corporate image, while analysing the tools PR people use to manipulate public perceptions.
1:18:39The huge and complex problems of today often instil doubt and fear that everything is futile. Yet by analysing how the power of media, schooling and parenting have moulded us, #ReGENERATION helps us start to comprehend what we must change—both as a generation and as a culture. We see how the average family spends at least four hours a day in front of the TV. Internet and video games are not included in this figure. So guess what is shaping us? This film examines the corporate forces that deeply influence all of us, but particularly the young, providing insights into how the politics of apathy is perpetuated, and how we can turn this around into activism, if and when we are willing.
1:17:19Girl Model offers a glimpse into the hall of mirrors that is the modelling world as it interfaces with other industries and other countries. The film follows Ashley—a deeply ambivalent former-model who is now a scout and scours the Siberian countryside looking for 'fresh faces' to send to the Japanese market; and one of her 'discoveries,' Nadya, a thirteen year-old plucked from the Siberian countryside and dropped into the centre of Tokyo with promises of a profitable career. What entails is the opening of a can of worms that isn't easily solved in one sitting—a thriving and curiously sinister modelling industry that spans the globe, luring everywhere with pretences of wonder, success and riches. But the realities are harsh. The fashion industry can look glamorous from the outside, but its insides are, at the very least, deceptive and sinister; and the myths run deeply entrenched in the culture, constantly promulgating new, young recruits. This 'meat market,' a prelude to sex trafficking, is creepy, ugly, and preys on the young and vulnerable. Can the spell be broken?
59:38Produced twenty years ago, and even several years before the rise of Fox News, The Myth of the Liberal Media is possibly relevant now more than ever. The film dissects how news content gets shaped within a narrow and ultimately conservative institutional framework that marginalises other perspectives, filtering news events through a lens that serves power. Featuring scholarly analysis from Justin Lewis, Edward Herman and Noam Chomsky, The Myth of the Liberal Media asks: If you want to understand the way a system works, you look at its institutional structure. How it is organised, how it is controlled, how it is funded. The documentary examines the relationship advertising has in funding the media, and how this sets agendas, as well as exploring certain narratives that are propagated through a number of case studies that reveal how these mechanisms ultimately serve power instead of public interest.
41:47No Logo
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of 'choice', and replacement of real jobs with temporary work -- the dynamics of corporate globalisation -- impact everyone, everywhere...
51:47What do popular television programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life is supposed to look like? Brand New You explores these questions, and also asks what it means to be an authentic self in an extensively mediated world. It shows how the interventions featured in makeover shows—from weight loss to cosmetic surgery to rearing competitiveness—create, perpetuate and reproduce conventional norms of physical attractiveness and success. By taking a wider social and cultural view, Brand New You also shows how these programs have become tools of rampant individualism, consumerism and inner self-transformation at precisely the same time that collective awareness of social issues has dissipated.
Diamond Empire is a two-part series that investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define some of the most intimate and romantic rituals and ideals of this culture. The films take apart the myth that "diamonds are forever," exposing how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way this culture projects the notion of courtship, marriage, and love--an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how the diamond empire managed to convert something valueless into one of the most coveted commodities in history, these films provide a vigorous investigation into how marketing and consumer culture shape not only global trade and economics, but also our very identities.
53:53Tough Guise
Tough Guise -- Violence, Media and the Crisis in Masculinity examines the relationship between the images pervasive in popular culture, and the construction of so-called masculine identities from them.
43:02Everybody who has survived adolescence knows what a scary, tumultuous, exciting time it is. But if we use memories of our experiences to guide our understanding of what today's girls are living through, we make a serious mistake. Girls are living in a new world. Reviving Ophelia is a call from Dr. Mary Pipher, a psychologist who has worked with teenagers for more than a decade. She finds that in spite of the women's movement, which has empowered adult women in some ways, teenage girls today are having a harder time than ever before because of higher levels of violence and sexism in the culture. The current crises of adolescence--frequent suicide attempts, dropping out of school and running away from home, teenage pregnancies in unprecedented numbers, and an epidemic of eating disorders--are caused not so much by "dysfunctional families" or incorrect messages from parents as by our media-saturated, image-obsessed culture.
29:40The War of Words Down Under documents an insight into the radical campaign of the 1980s to ban advertising and promotion of cigarettes in Australia. The result is a movement of culture-jamming activists called B.U.G.A. U.P. or Billboard Utilising Graffitists Against Unhealthy Promotions; who deface, disrupt, remove and challenge smoking promotions and advertising wherever it appears—in shopping centres, sports fields, billboards, etc. The movement starts in inner-city Sydney in October 1979, later spreading to Melbourne, Hobart, Adelaide and Perth; with many of the members coming from professional backgrounds, including doctors and health workers. This film shows how direct-action can provoke and achieve social and political change, albeit a slow process, with success for this movement coming almost a decade later...
55:31TV Family
In 1960, NBC aired what is widely considered to be the first reality television show in American broadcast history. Billing itself as a new kind of visual reporting, the show was called Story of a Family, and it purported to document the day-to-day lives of the 10-member Robertson family of Amarillo, Texas. While the show has long since faded from public memory, media scholars and television historians have long recognised its significance as a precursor to the "unscripted programming" that dominates television today. TV Family draws on this history by interviewing several of the children featured in Story of a Family, to offer a fascinating behind-the-scenes account of how the show was made, and what it means to shape culture. Weaving personal anecdotes with commentary from historians and scholars, TV Family reveals the story of how the show's producers carefully choreographed the way they wanted the family to appear to the American public—all in the name of "authenticity." The result is an eye-opening look at one of television's earliest successes in shaping the reality of family life in commercially viable ways.
20 years on from the invention of the World Wide Web, The Virtual Revolution explores how the Internet is reshaping almost every aspect of our lives. But what is really going on behind this reshaping? The inventor of the Web, Tim Berners-Lee, believed his invention would remain an open frontier that nobody could own, and that it would take power from the few and give it to the many. So how do these utopian claims stand up to today?
41:56Consumer capitalism dominates the economy, politics, and culture of our age, despite a growing trove of research showing that it is a failed system. In this illustrated presentation, media scholar Justin Lewis makes a compelling case that capitalism can no longer deliver on its myth of the dream and its promise to enhance the quality of life. He argues that changing direction will require changing our media system and our cultural environment, as capitalism has become economically and environmentally unsustainable. This presentation explores how the media and information industries make it difficult to envision other forms of life by limiting critical thinking and keeping us locked in a cycle of consumption, and shows us that change will only be possible if we take culture seriously and transform the very way we organise our media and communications systems.
1:06:34Public Figure
Public Figure is a measured exploration of this culture's obsession with social media, exemplified through the lives of several Instagram "influencers." The film invites the viewer to question how much of what we see online is real or delusion, while slowly, the "influencers" themselves reveal the extent to which they've completely commodified their lives into enterprises, as giant advertising engines, while also touching on the personal impacts of screen culture addiction. These commentaries are contrasted by views from clinical psychologists and counsellors, whom also question the long term effects of social media culture. While some figures use their commodified lives to inspire, promote a cause, or market their business, all in all, each and every "influencer" is wittingly or unwittingly part of a multi-billion dollar advertising engine that spends more money on marketing than education in the United States. Instagram advertisers will spend $2.38 billion on "influencers" in 2019. Public Figure asks us to reflect on our personal social media use, while questioning how society perceives reality.
25:52Street of Joy
Street Of Joy looks at how product marketing methods and advertising techniques are applied to politics by specifically following the campaigns around the election of Jimmy Carter in the United States during 1976. In these times, the techniques of today are seen in their early years, especially the use of carefully crafted images for use on television...
51:35Are we willfully trashing the planet in the pursuit of endless things? What's the source of the frenetic consumer energy and desire? In a fast-paced tour of the ecological and psychological terrain of consumer culture, Shop 'Til You Drop challenges the viewer to confront these questions head-on. Taking aim at the high-stress, high-octane pace of materialism, the film moves beneath the seductive surfaces of the commercial world to show how the other side of consumerism is depletion--the slow, steady erosion of not only the natural world, but basic human and community values. Shop 'Til You Drop contextualises the turbulence of this moment, providing an unflinching critique of the limits of consumerism and the so-called "pursuit of happiness."
Esc & Ctrl
Esc & Ctrl is an online series of short documentary films where journalist and filmmaker Jon Ronson explores some aspects of screen culture and the Internet. By exemplifying the concepts of control of information and the screen culture's reactions to publishing, censorship, viral videos, media attention and manipulation; a small set of stories weave together to pose bigger questions around democracy and open communication in the age of the computers and a corporately mediated virtual world.
32:15At the turn of the millennium, a group of eleven girls aged 8 to 16 from a variety of socio-economic backgrounds were interviewed about their views on media culture and its impact on their lives. Their insightful and provocative responses reveal how the attitudes and expectations of young girls are influenced by a saturated media culture. Using excerpts culled from a typical week of television broadcasting alongside the interviews, What a Girl Wants aims to provoke debate about the effects of media culture and, ideally, act as a catalyst for change in media content.
1:06:04By examining the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car, Consuming Kids presents the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer 'demographics' in the world...
51:46In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep people hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction and an understanding they exploit to create and feed a life-threatening dependency on their products. Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 people each year in the United States.
45:11The infertility industry in the United States has grown to a multi-billion dollar business, and its main commodity is human eggs. Young women all over the world are bombarded by advertising--on college campus bulletin boards, social media, online classifieds--offering up to $100,000 for their donated eggs, to "help make someone's dream come true." But who is this egg donor? Is she treated justly? What are the implications to her health? Eggsploitation spotlights the booming business of human-egg extraction told through the stories of women who became involved and whose lives have changed forever after undergoing the procedure. Their accounts provide a cautionary tale to all women who are considering egg donation for the purpose of in-vitro fertilisation or embryonic stem cell research.
51:47Obey
Obey is a video essay based on the book "Death of the Liberal Class" by author and journalist Chris Hedges. The film charts the rise of corporatocracy and examines the trending possible futures of obedience in a world of unfettered capitalism, globalisation, staggering inequality and environmental crisis -- posing the question, do we resist or obey?
31:06Slim Hopes
Slim Hopes shows how the stories advertising tells us about food, femininity, and the female body directly contribute to anorexia, bulimia, and other life-threatening eating disorders. From ads that glamorise emotional eating with catch-phrases like "you can never have too much," to ads that promote thinness and tell women to watch what they eat, Slim Hopes takes the advertising industry to task for sending young women in particular, a set of deeply contradictory and unhealthy messages about food and body image.
1:32:49Merchants of Doubt looks at the well established Public Relations tactic of saturating the media with shills who present themselves as independent scientific authorities on issues in order to cast doubt in the public mind. The film looks at how this tactic, that was originally developed by the tobacco industry to obfuscate the health risks of smoking, has since come to cloud other issues such as the pervasiveness of toxic chemicals, flame retardants, asbestos, certain pharmaceutical drugs and now, climate change. Using the icon of a magician, Merchants of Doubt explores the analogy between these tactics and the methods used by magicians to distract their audiences from observing how illusions are performed. For example, with the tobacco industry, the shills successfully delayed government regulation until long after the health risks from smoking was unequivocally proven. Likewise with manufacturers of flame retardants, who worked to protect their sales after the toxic effects and pervasiveness of the chemicals were discovered. This is all made analogous to the ongoing use of these very same tactics to stall governmental action in regards to global climate change today.
2:08:21We live in a world of screens. The average adult spends the majority of their waking hours in front of some sort of screen or device. We're enthralled, we're addicted to these machines. How did we get here? Who benefits? What are the cumulative impacts on people, society and the environment? What may come next if this culture is left unchecked, to its end trajectory, and is that what we want? Stare Into The Lights My Pretties investigates these questions with an urge to return to the real physical world, to form a critical view of technological escalation driven rapacious and pervasive corporate interest. Covering themes of addiction, privacy, surveillance, information manipulation, behaviour modification and social control, the film lays the foundations as to why we may feel like we're sleeprunning into some dystopian nightmare with the machines at the helm. Because we are, if we don't seriously avert our eyes to stop this culture from destroying what is left of the real world.
1:26:41Two film students set out to explore the psychological and manipulative powers of consumerism by creating an extensive and pervasive advertising campaign for a fake hypermarket. The ads appear on radio, television, billboards; there is a promotional song, an internet site, ads in newspapers, magazines, and flyers with photos of fake Czech Dream products are distributed. Will people believe it and show up for the grand opening?
1:03:16Over the past three decades, obesity rates in the United States have more than doubled for children and tripled for adolescents, and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems. But while discussions about this crisis tend to focus solely on the need for individual responsibility and more exercise, Feeding Frenzy turns its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how government subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar advertising industry that makes sure that everyone keeps consuming.
As one half of the satirical duo, The Rubber Bandits, Blindboy is renown for wearing a plastic bag on his head while dishing out sharp social commentary. In this series, using his unique mix of irreverent commentary, a band of undercover reporters, and playful humour, Blindboy sets out to investigate some of the most important issues of our time.