52:51Pepsi vs. Coke in The Ice Cold War traces the history of the worldwide struggle for soft drink supremacy by the Coca Cola Company, against the backdrop of World War II. The war was the perfect vehicle for Coca-Cola distribution, including to the Nazis. Bottling plants on front lines were paid for by the US war department. Nixon got Kremlin supremo, Khrushchev, to pose drinking Pepsi, which became the first US product made in the Soviet Union. In 1949, Mao kicked Coca-Cola out of China. President Carter got it back in 1978. In Chile, Pepsi Cola's boss ran a daily paper which was used by the CIA to help Pinochet's bloody coup...
1:31:46The Mask You Live In unpacks how this culture's narrow and harmful definition of masculinity effects boys, young men; girls and women; and society in general in myriad ways, as our children struggle to stay true to themselves when confronted by this culture. Pressured by their peer group, heavily influenced by a barrage of media messages, and even their very own parents and other adults in their lives, our protagonists confront messages encouraging them to disconnect from and suppress their emotions, devalue authentic friendships, objectify and degrade women, and resolve conflicts through violence, control and manipulation. These traits and stereotypes closely interconnect with problems of race, class, and circumstance, creating a maze of identity issues boys and young men must navigate to become "real" men as the culture expects and perpetuates. Experts in neuroscience, psychology, sociology, sports, education, and media also weigh in, offering empirical evidence of how these issues intersect, and what we can do about it.
1:14:40The Society of the Spectacle is a film based on the 1967 book of the same name by French political theorist and philosopher, Guy Debord. The work traces the development of modern society, in which Debord argues that authentic social life has been replaced with representations, and that the history of social life can be understood as "the decline of being into having, and having into merely appearing." This emerges from and gives rise to a pervasive and all encompassing spectacle in which relations between commodities have supplanted relations between people, in which "passive identification with the spectacle supplants genuine activity." The film weaves the text of the original book with modern-day imagery, illustrating many elements of the spectacle, including that "the spectacle is not a collection of images, rather, it is a social relation among people, mediated by images." This makes the material hard to decipher at times, especially with conflicting subtitles between languages: but this is part of Debord's goal, to "problematise reception" and force the viewer to be active rather than passive. In addition, the words of some of the authors are "détourned" (hijacked) through deliberate misquoting. The result is a foundational work on the concept of the spectacle and its characteristics, to encourage critical thinking, to build and extrapolate critiques to apply to the wider social scale.
38:19Culture Jam documents a movement against advertising and the repurposing of commercial messages by following pranksters and subversive artists as they hijack, subvert and reclaim corporate media space in the battle of public 'mind-share' dominated by the consumer culture. Stopping in San Francisco, New York's Times Square and other parts of the United States, Culture Jam documents some jamming in action—armed with everything from DIY anti-ad stickers, custom neon, to the art of performance and guerilla film screenings—to illustrate just some of what people can do to push back against the saturation of commercial media messages in public space.
38:14Through powerful insider information, Pack of Lies reveals the deception of the tobacco industry's claims that they do not seek to addict children to nicotine. The film provides important analytical background. Jean Kilbourne is a nationally recognized researcher and lecturer on media, advertising, and health issues. Rick Pollay teaches advertising and marketing management at the University of British Columbia, and has been an expert witness in trials involving the tobacco industry. They team up to provide important insights on the power of advertising dollars to counter the influence of scientific research, to affect news coverage, and to put private profit ahead of public health.
1:28:35Mental illness and suicide have become the greatest threats to school-aged children. Many parents still view dangers to children and teens as primarily physical and external, but they're missing the real danger: young people spending more time online and less time engaging in real life, free play, and autonomy. While older generations might have learned the value of being outside, household chores, and in-person playtime with friends, the youth of today have fallen prey to smartphones and video games. Childhood 2.0 is an exploration of this dramatic technological and cultural shift, where children and parents face the rise of social networks, mobile devices, and the screen culture, along with addiction, withdrawal, anxiety, depression, online abuse, bullying, the pervasiveness of pornography, sexting, the rise of online pedophilia and sexual predators, the loss of playtime, imagination and autonomy, and the rapid growth of suicide among children and teens. In addition to mental health professionals, the filmmakers speak with a series of concerned parents who have witnessed a profound transformation in their children, especially when placed in contrast to their own beginnings. Then there are the children themselves who speak to the overpowering allure of their devices, the pressures these devices place on them in their daily lives, and the challenge they face when they try to turn away from the screen.
47:35Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
55:41The Bro Code unpacks and takes aim at the forces of masculinity that condition boys and men to fundamentally dehumanise and disrespect women. The film breaks down a range of contemporary media forms that are saturated with sexism—movies and music videos that glamorise misogyny, pornography that trades in the brutalisation and commodification of women, comedy routines that make light of sexual assault, and a slate of men's magazines and TV shows that propagate myths of what it means to be a man in this culture: that it's not only normal, but "cool" for boys and men to control and humiliate women. There's nothing natural or inevitable about this mentality. And it's extremely harmful in the real world. By setting the myths against reality, The Bro Code challenges young people to step up and fight back against this culture, to reject the fundamental idea that being a 'real man' means disrespecting women.
45:44Author and activist Jean Kilbourne analyses the depiction of women in advertising and media by decoding a large array of print and television ads. What is revealed is a torrent of stereotypes; sexist and misogynistic images and messages; laying bare a world of frighteningly thin women in positions of subservience; collectively, the restrictive code of femininity that works to undermine girls and women in the real world. By examining these messages, Killing Us Softly asks us to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, violence against women, popular culture, and contemporary politics.
1:12:39In Requiem for the American Dream, renowned intellectual figure Noam Chomsky deliberates on the defining characteristics of our time—the colossal concentration of wealth and power in the hands of the few and fewer, with the rise of a rapacious individualism and complete collapse of class consciousness. Chomsky does this by discussing some of the key principles that have brought this culture to the pinnacle of historically unprecedented inequality by tracing a half century of policies designed to favour the most wealthy at the expense of the majority, while also looking back on his own life of activism and political participation. The film serves to provide insights into how we got here, and culminates as a reminder that these problems are not inevitable. Once we remember those who came before and those who will come after, we see that we can, and should, fight back.
41:53Fuelled by popular personalities on Instagram, YouTube and Snapchat, cosmetic surgery is pushing further into the mainstream. Huge numbers of people, predominantly young women, are choosing to alter their appearance forever as though it's as simple as buying a new set of clothes. Social-media "influencers" get free procedures in exchange for promoting certain doctors or agencies or products to their audiences. Going on the numbers alone, audiences seem to respond to this blatantly cacophonous advertising, following their social media stars closely, and taking out huge personal loans to get surgery and "keep up with the Kardashians." Doctors offering the surgery are even becoming media stars themselves, and it's redefining the meaning of doctor/patient relations. Underpinning this entire industry, is a business model of targeting women who can barely afford procedures by selling the dream of a "new you." Social-media laps it up, and the cycle repeats. But as this investigation shows, when things go wrong, the physical and financial costs are devastating. Real doctors who are left to pick up the pieces, are warning that the booming industry is creating a dangerous legacy, and not just to the concept of beauty.
1:37:38Walmart is an iconic American company, known worldwide for selling cheap retail goods. While economists and global marketers call Walmart a success, there are many stories of mistreatment of employees, and a general feeling of mistrust and discontent among the businesses it has destroyed, such as local community stores. Walmart -- High Cost Of Low Prices highlights that it is worth being aware of the labour, social and corporate governance practices of companies that you do business with...
11:23No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle's view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that "it is no measure of health to be well adjusted to a profoundly sick society."
44:41Facing Beauty examines the explosive growth of the plastic surgery industry, by looking through China's beauty obsession and the social media influencers that are driving its mindset. A mobile app has captured the population by promoting an "ideal ratio in human facial features," where users' faces are assessed and given a score. The app then draws up plans for surgeries to lower that score, referring users to endorsed clinics, driving both non-invasive and invasive surgeries and procedures. Now, demand for those procedures is so widespread among the country's youth population, it's estimated the industry will be worth US$200 billion by 2030. This growth in the industry has led to an expansion of 'beauty' institutions that employ staff without adequate medical qualifications or protections, and even though some procedures have been banned and the negative health impacts shown, demand continues to increase at fever pitch.
51:44The Disney Company's massive success in the 20th century is based on creating an image of innocence, magic and fun for kids. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers around the world. This film takes a close look at Disney, to analyse the world these films create for kids and the stories they tell and propagate; contextualised by the cultural pedagogy of Disney's conglomerate mass-media control and vast corporate power. Including interviews with social commentators, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly provokes audiences to confront assumptions about an institution that is virtually synonymous with childhood pleasure.
1:10:02The Empathy Gap investigates how dominant culture bombards young men with sexist and misogynistic messages and argues that these messages not only devalue women but also undercut men's innate capacity for caring and empathy. The film looks closely at the ways these messages short-circuit men's ability to empathize with women, respect them as equals, and take feminism seriously, drawing parallels between sexism and racism, spelling out how each is rooted in cultural norms that discourage empathy, and shows how men who break with these norms live happier and healthier lives.
21:30From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. This is by design. The Story of Stuff serves as an introduction to the underside of the current world of mass production and consumption, exposing the connections between a huge number of environmental and social issues -- shedding the light on the hidden processes behind our modern world. How can we create a more sustainable and just economy?
Ammo for the Info Warrior is a two part series of collections of short films by the Guerrilla News Network (GNN), an independent news organisation with a mission to expose young people to important global news and information free from corporate filters. Each part consists of a selection of 5 to 10 minute videos covering a range of stories, from the violent diamond trade in Sierra Leone; to the PR industry's manipulation of public opinion; to analysis of IBM and its role in the Holocaust; to CopWatch, a movement of people keeping police accountable; and short slam poetry clips about the business of hip-hop. Ammo for the Info Warrior experiments with format with the aim of being an innovative educational tool to tackle serious socio-political issues for a generation brought up on MTV. It can be a catalyst for discussion and debate, encouraging the viewer to develop skills in critical thinking and analysis.
1:03:59Tracing the Internet's history as a publicly-funded government project in the 1960s, to its full-scale commercialisation today, Digital Disconnect shows how the Internet's so-called "democratising potential" has been radically compromised by the logic of capitalism, and the unaccountable power of a handful of telecom and tech monopolies. Based on the acclaimed book by media scholar Robert McChesney, the film examines the ongoing attack on the concept of net neutrality by telecom monopolies such as Comcast and Verizon, explores how internet giants like Facebook and Google have amassed huge profits by surreptitiously collecting our personal data and selling it to advertisers, and shows how these monopolies have routinely colluded with the national security state to advance covert mass surveillance programs. We also see how the rise of social media as a leading information source is working to isolate people into ideological information bubbles and elevate propaganda at the expense of real journalism. But while most debates about the Internet focus on issues like the personal impact of Internet-addiction or the rampant data-mining practices of companies like Facebook, Digital Disconnect digs deeper to show how capitalism itself turns the Internet against democracy. The result is an indispensable resource for helping viewers make sense of a technological revolution that has radically transformed virtually aspect of human communication.
1:39:05Several lawsuits have been brought against McDonald's corporation in that they are knowingly selling food that is unhealthy. Some of the court decisions have stated that consumers would have a claim if they could prove that eating the food every day for every meal is dangerous. So with that, Super Size Me follows film-maker Morgan Spurlock conducting the experiment -- he eats only McDonald's for thirty days, three meals a day, and if asked to super size a meal, he has to say yes. By the end of the thirty days, he will have eaten every single menu item at least once. The film documents the drastic effect on Spurlock's health, while exploring the fast food industry's corporate influence, advertising and how it encourages poor nutrition for its own profit...
41:30Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits--whether you like it or not. And it's not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act--all in the sole interests of Facebook, masquerading as "community." What are the social implications of this--when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
42;26Mega-corporations like Apple, Amazon, Google and Facebook are incredibly powerful, and their growth shows no signs of slowing down. The pandemic has only them more influential. Experts have long watched as they breach antitrust laws, while also receiving special treatment when it comes to paying low wages, avoiding taxes, flouting laws, and even making their […]
53:04Social media networks purport the ability to interact with culture—talking directly to artists, celebrities, movies, brands, and even one another—in ways never before possible. But is this real empowerment? Or do marketing companies still hold the upper hand, as before? Generation Like explores how the perennial quest for identity and connection is usurped in the pervasive game of cat-and-mouse by vast corporate power in the extensive machine for consumerism that is now the online environment. The audience becomes the marketer; buzz is subtly controlled and manipulated by and from real-time behavioural insights; and the content generated is sold back to the audience in the name of participation. But does the audience even think they're being used? Do they care? Or does the perceived chance to be the 'next big star' make it all worth it?
53:50The Illusionists examines how global advertising firms, mass media, and the beauty, fashion, and cosmetic-surgery industries have together colonised the way people all around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre, from a cosmetic surgeon's office in Beirut to the heart of Tokyo's Electric Town, The Illusionists shows how these industries saturate our lives with narrow, Westernised, consumer-driven images of so-called beauty that show little to no respect for biological realities or cultural differences. Featuring voices from prominent sociologists, magazine editors, scientists, artists, and activists, The Illusionists documents a truly global phenomenon, with hegemonic results.
51:18Featuring George Bush's famous "go-shopping-speech" calling for a war against terrorism that deters the nation from the fear of consumption; Castro responding with hymns to the anti-consumerist, advertising-free island of Cuba; Bill Gates and Steve Ballmer preaching that the computer will give us peace on earth, and "bring people together rather than isolate them"; while Adbuster Kalle Lasn warns that advertising pollutes us mentally, that over-consumption is unsustainable, that we are running out of oil and this will cause a global economic collapse...
31:54Based on the book of the same title by Juliet Schor, The Overspent American scrutinises the form of consumerism ever-pervasive in this current era that is driven by upscale spending and debt; shaped and reinforced by a media system driven by commercial interests. We're encouraged from all angles to spend money we don't have, working longer hours than ever before. Illustrated with hundreds of examples, The Overspent American draws attention to both the financial and social costs of this giant consumption machine, where the frivolous and relentless search for "happiness" and identity is espoused by advertising.
1:45:45Generation Wealth is a visual history of the materialistic, image, and celebrity-obsessed culture, explored through the work of photographer and filmmaker Lauren Greenfield. Part historical essay, part autobiographical, Greenfield puts the pieces of her life's work together to reveal the pathologies that have created the richest and most unequal society the world has ever seen. Spanning consumerism, beauty, gender, body commodification, aging, and sex, Generation Wealth unpacks the global boom-bust economy, the corrupt American Dream and the human costs of capitalism, narcissism and greed.
11:00My Public Space is a short film following a local artist in New York City, documenting the effort to reformat the visual pollution of advertising into public artwork spaces...