Ten years on from his previous film, Advertising & the End of the World, renowned media scholar Sut Jhally follows up by exploring the since-escalating devastating personal and environmental fallouts of advertising and the near-totalising commercial culture. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialisation of the culture today, identifying the myth running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness and fulfilment. We see how this powerful narrative, backed by billions of dollars a year and propagated by clever manipulative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is a powerful film that unpacks fundamental issues surrounding commercialism, media culture, social well-being, environmental degradation, and the dichotomy between capitalism and democracy.
Behind the Screens explores how Hollywood movies have largely become vehicles for the ulterior motives of advertising and marketing by the studios and media owners, rather than genuine storytelling or simple entertainment in their own right. By showing examples from popular movies such as Wayne’s World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story, this documentary demonstrates how this trend toward hypercommercialism—through product placement, tie-ins, merchandising and cross-promotions—comes to define the modern movie. What are the problems with this, as well as the cultural and social impacts? Combined with analysis from film scholars, critics, political economists, and an Oscar-nominated screenwriter, Behind the Screens presents accessible arguments to these questions.
The 2008 ‘financial crisis’ was a systemic fraud in which wealthy finance capitalists stole trillions of public dollars all over the world. No one was jailed for this massive crime, the largest theft of public money in history. Instead, the rich forced working people across the globe to pay for their ‘crisis’ through punitive austerity programs that gutted public services and repealed workers’ rights. Capitalism Is The Crisis shows and explains this fundamental functioning of the global economy, while visiting protests from around the world against it, revealing revolutionary paths for the future. Special attention is devoted to the current situation in Greece, the 2010 G20 Summit protest in Toronto Canada, and the remarkable surge of solidarity in Madison, Wisconsin.
Confessions of an Economic Hit Man is a presentation by John Perkins, based on the book by the same name published by him in 2004. Perkins describes the role: “Economic hit men are highly-paid professionals who cheat countries around the globe out of trillions of dollars. They funnel money from the World Bank, the US Agency for International Development (USAID), and other foreign “aid” organisations into the coffers of huge corporations and the pockets of a few wealthy families who control the planet’s natural resources. Their tools included fraudulent financial reports, rigged elections, pay-offs, extortion, sex, and murder. They play a game as old as empire, but one that has taken on new and terrifying dimensions during this time of globalisation.”
Consumer capitalism dominates the economy, politics, and culture of our age, despite a growing trove of research showing that it is a failed system. In this illustrated presentation, media scholar Justin Lewis makes a compelling case that capitalism can no longer deliver on its myth of the dream and its promise to enhance the quality of life. He argues that changing direction will require changing our media system and our cultural environment, as capitalism has become economically and environmentally unsustainable. This presentation explores how the media and information industries make it difficult to envision other forms of life by limiting critical thinking and keeping us locked in a cycle of consumption, and shows us that change will only be possible if we take culture seriously and transform the very way we organise our media and communications systems.
Over the past three decades, obesity rates in the United States have more than doubled for children and tripled for adolescents, and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems. But while discussions about this crisis tend to focus solely on the need for individual responsibility and more exercise, Feeding Frenzy turns its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how government subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar advertising industry that makes sure that everyone keeps consuming.
Would any sane person think dumpster diving would have stopped Hitler, or that composting would have ended slavery or brought about the eight-hour workday; or that chopping wood and carrying water would have gotten people out of Tsarist prisons; or that dancing around a fire would have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964? Then why now, with all the world at stake, do so many people retreat into these entirely personal “solutions”? Why are these “solutions” not sufficient? But most importantly, what can be done instead to actually stop the murder of the planet?
How to Let Go of the World and Love All the Things Climate Can’t Change travels the globe, from New York City to the Marshall Islands and China, to meet with people who are committed to reversing the tide of global warming. The film examines the intricately woven forces that threaten the stability of the climate and the lives of the world’s inhabitants.
Let’s Make Money investigates the development of the world-wide financial system, showing that elitists economically exploit the rest of society, especially in the developing world, but also in western nations. Using the savings of a typical depositor as a case study, the film moves around the global system, showing exploitation at many levels. There are several interviews with investment managers, politicians, economists as well as homeless people and workers who give their take on the system and its impacts…
Merchants of Doubt looks at the well established Public Relations tactic of saturating the media with shills who present themselves as independent scientific authorities on issues in order to cast doubt in the public mind. The film looks at how this tactic, that was originally developed by the tobacco industry to obfuscate the health risks of smoking, has since come to cloud other issues such as the pervasiveness of toxic chemicals, flame retardants, asbestos, certain pharmaceutical drugs and now, climate change. Using the icon of a magician, Merchants of Doubt explores the analogy between these tactics and the methods used by magicians to distract their audiences from observing how illusions are performed. For example, with the tobacco industry, the shills successfully delayed government regulation until long after the health risks from smoking was unequivocally proven. Likewise with manufacturers of flame retardants, who worked to protect their sales after the toxic effects and pervasiveness of the chemicals were discovered. This is all made analogous to the ongoing use of these very same tactics to forestall governmental action in regards to global climate change today.
Money is a new form of slavery and is only distinguishable from the old slavery simply by the fact that it is impersonal—that there is no human relation between master and slave. Debt in government, corporate and household has reached astronomical proportions. Where does all this money come from? How could there be that much money to lend? The answer is that there isn’t…
With a lens of torturous mechanistic science, as well as the commercial perspective from farmers and commodity bee-keepers alike, More Than Honey is a film about the insanity of industrial agriculture and the consequential collapse of honeybee populations throughout the world. By looking through some of the industrial operations in California, Switzerland, China and Australia, More Than Honey is a visual exploration of colony collapse, drawing attention to the many symbiotic relationships that go unrecognised and uncared for by industrial operations and commercial food practices. If bees are so important to the health of so many other species of animals and plants and foods, how can we stand by and allow them to be killed?
Obey is a video essay based on the book “Death of the Liberal Class” by author and journalist Chris Hedges. The film charts the rise of corporatocracy and examines the trending possible futures of obedience in a world of unfettered capitalism, globalisation, staggering inequality and environmental crisis — posing the question, do we resist or obey?
Exploring the collusion between the richest people in the United States and the figureheads of political power in government, this film focuses on Park Avenue in New York which is currently the home to the highest concentration of billionaires in the United States. Across the river in Manhattan, less than five miles away, Park Avenue runs through the South Bronx which is home to the countries’ poorest. The disparity of wealth has never been so stark and has accelerated extraordinarily over the last 40 years. As of 2010, 400 people controlled more wealth than the bottom 50 percent of the population—150 million people—as well as seizing political power. Park Avenue travels through this to illustrate why the concept of so-called “upward mobility” is a myth perpetuated by the rich, and also to unpack the workings of plutocracy and capitalism—the current-day rule by the rich, and the implications of this collusion of power and control.
Plutocracy: Political Repression in the United States is a series of films that comprehensively examine early North American history through the lens of class, to enable a wider critique of the social order in contemporary United States. The series not only documents and exemplifies individual strikes and labour movements throughout the centuries, but also serves to connect the narratives and political lessons of an entire era from a working-class viewpoint, forming a solid base of analysis for class struggle.
“Quants” are the mathematicians, software developers and computer programmers at the centre of the global economy. These are the people who designed the “complex financial products” that caused the financial crisis of 2008. Here they speak openly about their game of huge profits, and how the global economy has become increasingly dependent on mathematical models that quantify commodified human behaviours to the point of insanity. But things don’t stop there. Through the convergence of economy and technology, the Quants have now brought this model into the world of the machines, where trades are done at the speed of light, far from the realm of human experience. The machines are in charge. Some Quants are even now worried. What are the risks of this complex machine? Will the Quants be able to keep control of this financial system, or have they created a monster?
In Requiem for the American Dream, renowned intellectual figure Noam Chomsky deliberates on the defining characteristics of our time—the colossal concentration of wealth and power in the hands of the few and fewer, with the rise of a rapacious individualism and complete collapse of class consciousness. Chomsky does this by discussing some of the key principles that have brought this culture to the pinnacle of historically unprecedented inequality by tracing a half century of policies designed to favour the most wealthy at the expense of the majority, while also looking back on his own life of activism and political participation. The film serves to provide insights into how we got here, and culminates as a reminder that these problems are not inevitable. Once we remember those who came before and those who will come after, we see that we can, and should, fight back.
We live in a world of screens. The average adult spends the majority of their waking hours in front of some sort of screen or device. We’re enthralled, we’re addicted to these machines. How did we get here? Who benefits? What are the cumulative impacts on people, society and the environment? What may come next if this culture is left unchecked, to its end trajectory, and is that what we want? Stare Into The Lights My Pretties investigates these questions with an urge to return to the real physical world, to form a critical view of technological escalation driven rapacious and pervasive corporate interest. Covering themes of addiction, privacy, surveillance, information manipulation, behaviour modification and social control, the film lays the foundations as to why we may feel like we’re sleeprunning into some dystopian nightmare with the machines at the helm. Because we are, if we don’t seriously avert our eyes to stop this culture from destroying what is left of the real world.
Steve Jobs: The Man in the Machine is not just another celebratory biographical film about the life of a business man that many around the world grieved in 2011. It’s a full rounded critical examination into the fundamentals of a person revered as an iconoclast, a barbed-tongued tyrant, a business sociopath. The real Steve Jobs is revealed like this through candid interviews from those who had close relationships with him at different stages of his life, including the mother of his child, Lisa, that Jobs refused he had, but named a computer after instead. The film also takes us through the evocative essence of the brand of Apple Computers which has captured the population like zombies, and asks the question: What is the legacy of this industry, and the truth of this kind of person that the culture celebrates so much, completely ignoring the darkness?
Sweet Crude is the story of how large oil corporations such as Shell and Chevron have absolutely decimated the Niger Delta, but the people are fighting back. The film shows the human and environmental consequences of 50 years of oil extraction against an insurgency of people who, in the three years after the filmmakers met them as college students, became the young of the Movement for the Emancipation of the Niger Delta (MEND). The movement is born after series of non-violent protests, and what the corporations and colonisers don’t understand is that these people will fight for their land and emancipation until the end. Sweet Crude is their story of survival and armed resistance against corrupt governments and rapacious corporate power, amongst a complicit and collusive mainstream media.
For millions of people, the global economic collapse has generated curiosity about how money systems actually work, as opposed to how they’re portrayed, especially when so many financial pundits seem to be baffled. In The Ascent of Money, economist Niall Ferguson works through some history that created today’s money system, visiting the locations where key events took place and poring over actual ledgers and documents, such as the first publicly traded share of a company. Viewed with a critical eye, this series aims to show how the history of money is indeed at the core of civilisation, with economic strength determining political dominance, wars fought to create wealth and individual financial barons determining the fates of millions.
To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
The Chicago Sessions explores the ethical implications of the financial crisis during three sessions with a group of law and philosophy students. The grounds of the University of Chicago provide a compelling arena, since it is here that both economist Milton Friedman—staunch promoter of free market capitalism—and Barack Obama, lectured. Examples of crisis related issues discussed during the sessions are: mortgage lending practices, foreclosures, bail outs and CEO pay. The students will test their ideas both on eminent professors and on field experts. The discussion is fueled and illustrated by case stories that the students themselves provide. The cases show how the financial crisis really affects the people of Chicago and in one example shows the consequences of the foreclosures in a neighborhood not far from the university and Barack Obama’s home.
The Mayfair Set is a four part series that studies how capitalists overtly and surreptitiously came to prolifically shape governments during the 1980s, epitomised by the Thatcher government in Britain at the time. But the corporate influence of political power doesn’t simply arrive, it rather culminates after decades of engineering rooted in the economic collapse from the aftermath of the Second World War. This series focuses on the unreported and almost unseen approach that capitalists have taken since the 1940s to gradually take control of the political systems of not only the United States and Britain, but elsewhere around the world—exemplified by the boom of globalisation.
Based on the book of the same title by Juliet Schor, The Overspent American scrutinises the form of consumerism ever-pervasive in this current era that is driven by upscale spending and debt; shaped and reinforced by a media system driven by commercial interests. We’re encouraged from all angles to spend money we don’t have, working longer hours than ever before. Illustrated with hundreds of examples, The Overspent American draws attention to both the financial and social costs of this giant consumption machine, where the frivolous and relentless search for “happiness” and identity is espoused by advertising.
“Supermarkets have bulked up. These days they’re retail superpowers who make money not just when we eat or drink but increasingly when we fill the petrol tank, play pokies or buy a hammer from the local hardware – and they’re quietly stalking pharmacies, newsagents and florists. Coles and Woolworth’s sell 70 percent of the dry groceries and half the fresh food that Australians consume – among the highest concentrations of market power in the developed world”…
The True Cost is a global investigation into the clothes we wear, the people who make them, and the impact the industry is having on the world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown catastrophically. The True Cost pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?
The Wall Street Code explores the once-secret lucrative world of prolific algorithmic trading by profiling an inside programmer who, in 2012, dared to stand up against Wall Street and its extreme culture of secrecy, to blow the whistle on insights into the way the modern global money market works. His name is Haim Bodek—aka ‘The Algo Arms Dealer’—and having worked for Goldman Sachs, his revelations speak to the new kind of wealth made only possible by vast mathematical formulas, computer technologies and clever circumventions of laws and loophole exploits. Vast server farms and algorithms working beyond the timescale of human comprehension, have largely taken over human trading on the global financial markets for decades. What are the implications of that? The algorithms seem to have a life of their own. Snippets of code secretly lie waiting for the moment that your pension fund gets on the market; trades done in nanoseconds on tiny fluctuations in stock prices. And the only ones who understand this system are its architects—the algorithm developers. The Wall Street Code provides just a small insight into this new world of high-frequency trading, amongst other things…
Up the Yangtze focuses on the people affected by the building of the Three Gorges Dam across the Yangtze river in Hubei, China. Countless ancient villages and historic locales will be submerged, and 2 million people will lose their homes and livelihoods. The theme of the film is the rapacious transition towards consumer capitalism from a traditional farming and peasant-based society…
Every day, billions of people are unwittingly taking part in what is the largest most comprehensive psychological experiment ever conducted. The old marketing and advertising world using billboards, advertisements and TV commercials to persuade us, has been comprehensively augmented by an entirely new field of “user experience architects” and “online persuasion agents.” These forces are given tremendous power from the proliferation of digital technologies. So how do these powerful forces ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate? What Makes You Click examines how these prolific entities collectively and individually use, shape, and manipulate our experiences via an online world, not just when it comes to buying things, but also with regards to our free time and political perspectives. The manipulation has become so good that these powerful controllers, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean when the grand conductors of these huge experiments themselves are asking for their power, influence and possibilities to be restricted?
YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?