This Is Neoliberalism is a series of video essays that explore the origins and makings of neoliberalism—the dominant ideology of capitalism. The series explains what neoliberalism is and where it came from. Economic liberalisation, privatisation of the public sphere, deregulation of corporations, tax cuts for the rich, “free trade,” “austerity,” and reductions in government spending in order to increase the role of the private sector in society are just some of the many themes of neoliberalism, which as an ideology, fundamentally seeks to increase the power of corporations and ensure wealth remains shifted to the upper class. The series begins in 1918, and takes us up to modern politics, through globalisation, and to the modern ruling economy.
For more than three decades, transnational corporations have been busy buying up what used to be thought of and known as unbuyable—forests, oceans, public broadcast airwaves, important intellectual and cultural works. Before their commodification, these commons were recognised as things in common to all people, for the benefit of all people. In This Land is Our Land, author David Bollier confronts the free-market extremism of our age to show how commercial interests have been undermining the public interest for years, and how it’s become so normalised that we don’t even notice it anymore. By revealing the commons within the tradition of community engagement and the free exchange of ideas and information, This Land is Our Land shows how a bold new international movement is trying to reclaim the commons for the public good by modelling practical alternatives to the restrictive monopoly powers of corporate elites.
Up the Yangtze focuses on the people affected by the building of the Three Gorges Dam across the Yangtze river in Hubei, China. Countless ancient villages and historic locales will be submerged, and 2 million people will lose their homes and livelihoods. The theme of the film is the rapacious transition towards consumer capitalism from a traditional farming and peasant-based society…
Every day, billions of people are unwittingly taking part in what is the largest most comprehensive psychological experiment ever conducted. The old marketing and advertising world using billboards, advertisements and TV commercials to persuade us, has been comprehensively augmented by an entirely new field of “user experience architects” and “online persuasion agents.” These forces are given tremendous power from the proliferation of digital technologies. So how do these powerful forces ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate? What Makes You Click examines how these prolific entities collectively and individually use, shape, and manipulate our experiences via an online world, not just when it comes to buying things, but also with regards to our free time and political perspectives. The manipulation has become so good that these powerful controllers, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean when the grand conductors of these huge experiments themselves are asking for their power, influence and possibilities to be restricted?
YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?