Shifty is a series of films that traverse the past 40 years in Britain, showing how the shift of political power to finance and hyper-individualism came together in powerful ways, to undermine one of the fundamental structures of mass democracy--the shared idea of what is real. As that fell apart, with it went the language and the ideas that people had turned to for the last 150 years to make sense of the world they lived in. As a result, life in Britain and the current and former colonies of its empire, has become strange--a hazy dream-like flux, where distrust in politicians keeps growing, and the political class seems to have lost control. Through archive footage, news reels, and on-screen-text in video essay format, Shifty documents the shapes of how this happened, using the vast ranges of footage to evoke what if felt like to live through an epic transformation during the 1980s.
59:40Generation M looks at misogyny and sexism in mainstream media, exploring how negative definitions of femininity and hateful attitudes toward women get constructed and perpetuated throughout popular culture. The film tracks this across a broad and disturbing range of media phenomena: from the hyper-sexualization of commercial products aimed at girls, to the explosion of violence against women in video games aimed at boys; from the hysterical sexist rants of popular hip-hop artists and talk-radio shock-jocks, to the continually harsh, patronizing caricature of women found in virtually every area of media. Generation M posits the consequences of misogyny in all of its forms, showing that when we devalue more than half the population based on gender, we harm everyone—boys and men, women and girls alike.
32:15At the turn of the millennium, a group of eleven girls aged 8 to 16 from a variety of socio-economic backgrounds were interviewed about their views on media culture and its impact on their lives. Their insightful and provocative responses reveal how the attitudes and expectations of young girls are influenced by a saturated media culture. Using excerpts culled from a typical week of television broadcasting alongside the interviews, What a Girl Wants aims to provoke debate about the effects of media culture and, ideally, act as a catalyst for change in media content.
11:56Instafame is an exploration of a teenager's relationship with the concepts of success and fame through the lens of the screen, exemplified by the popular photo-sharing website 'Instagram.' The short film speaks volumes about this specific aspect of screen culture in that the notions of celebrity are self-reinforced in the closed-loop of the 'social networking' environment which is itself a purpose-built, commercially-mediated experience. So what happens to the notions of identity, friendship, personality and so on; in this space, and in the wider culture?
1:43:26Filmmaker Darryl Roberts goes on a five year journey to examine this culture's burgeoning obsession with physical beauty and perfection, showing how increasingly unattainable images contribute to the rise in low self-esteem, body dismorphia, and eating disorders for young women and girls who also happen to be the beauty industry's largest consumers. In almost 40,000 media messages a year, young people are being told that unless you look like supermodels and rock stars, you're not good enough for anyone. In 2004 alone, people across the United States spent $12.4 billion on cosmetic surgery. America the Beautiful explores why these people are spending so much money to cover up their discontent that is mainly driven by advertising. What are the true costs of this culture's obsession with youth, plastic notions of beauty, and impossibly slender physiques? Who actually benefits from this high-priced journey towards a fake ideal, and does it justify an entire nation's psychosis?
44:57YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to 'make it.' YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?