In a quarter of a century, the Amazon corporation has propelled Jeff Bezos from ‘online bookseller’ to technology behemoth. He is the richest man on the planet, and the company he founded is one of the most powerful in the world. This documentary investigates Amazon’s rise to corporate rein, revealing the problematic inside-operations that have the public tethered to its services. Former high-level insiders describe Amazon’s obsessive data-gathering operations, that enable the company to use what it knows about us to shape not only the future of retail, but the workplace and technology in synergy. On both sides of the world, politicians and regulators are tardily beginning to question Amazon’s power. But can the public rein in this corporate empire and break its addiction before even more damage is done to the structure of society and the environment?
Jeff Bezos is not only one of the richest men in the world, the vast corporate empire he has built is unprecedented in the history of capitalism. The corporate power to shape everything from the future of work to the future of commerce to the future of technology is unrivaled. The company’s reach into the everyday life of citizens, manipulating their experience and extracting extreme profits, is profound. It’s extraction of labour and giant streams of data is cataclysmic. It’s reach into culture, media, law enforcement, even a deal with the CIA, is indicative. But despite all of this, the company contradictorily claims it is “just a speck.” As regulators around the world tardily start to consider the global impact of Amazon and how to rein in its extreme corporate power, filmmakers Anya Bourg and James Jacoby reveal how Bezos’s plan to build one of the most influential economic and cultural forces in the world has already transpired, and how the job of reining in this pervasive corporate power will be testing in the extreme.
As one half of the satirical duo, The Rubber Bandits, Blindboy is renown for wearing a plastic bag on his head while dishing out sharp social commentary. In this series, using his unique mix of irreverent commentary, a band of undercover reporters, and playful humour, Blindboy sets out to investigate some of the most important issues of our time.
In 2018, Professor Shoshana Zuboff published The Age of Surveillance Capitalism, a monumental book about the new global economy, where the biggest technology corporations extract, manipulate, and trade our personal information, data about our lives, and data about our personalities, on a scale never before possible. How did this happen? In The Big Data Robbery, Zuboff starts with the volatile dot-com boom and bust of the late 1990s and 2000s. How did Google, a company created during that time, survive the bursting of the Internet bubble? Founders Larry Page and Sergey Brin discover that the “residual data” that people leave behind in their searches on the Internet is very precious and tradable, and begin as one corporation of many, the Big Data Robbery, extracting and building huge datasets about people. Zuboff takes the lid off Google and Facebook to reveal a merciless form of capitalism in which the citizen itself now serves as a raw material.
Tracing the Internet’s history as a publicly-funded government project in the 1960s, to its full-scale commercialisation today, Digital Disconnect shows how the Internet’s so-called “democratising potential” has been radically compromised by the logic of capitalism, and the unaccountable power of a handful of telecom and tech monopolies. Based on the acclaimed book by media scholar Robert McChesney, the film examines the ongoing attack on the concept of net neutrality by telecom monopolies such as Comcast and Verizon, explores how internet giants like Facebook and Google have amassed huge profits by surreptitiously collecting our personal data and selling it to advertisers, and shows how these monopolies have routinely colluded with the national security state to advance covert mass surveillance programs. We also see how the rise of social media as a leading information source is working to isolate people into ideological information bubbles and elevate propaganda at the expense of real journalism. But while most debates about the Internet focus on issues like the personal impact of Internet-addiction or the rampant data-mining practices of companies like Facebook, Digital Disconnect digs deeper to show how capitalism itself turns the Internet against democracy. The result is an indispensable resource for helping viewers make sense of a technological revolution that has radically transformed virtually aspect of human communication.
Fuelled by popular personalities on Instagram, YouTube and Snapchat, cosmetic surgery is pushing further into the mainstream. Huge numbers of people, predominantly young women, are choosing to alter their appearance as though it’s as simple as buying a new set of clothes. Social-media stars get free procedures in exchange for promoting certain doctors or agencies or products to their audiences. Going on the numbers alone, audiences seem to love this blatantly cacophonous advertising, following their social media stars closely, and taking out huge personal loans to get surgery and “keep up with the Kardashians.” Doctors offering the surgery are even becoming media stars themselves, and it’s redefining the meaning of doctor/patient relations. Underpinning this entire industry, is a business model of targeting women who can barely afford procedures by selling the dream of a dream of a “new you.” Social-media laps it up, and the cycle repeats. But as this investigation shows, when things go wrong, the physical and financial costs are devastating. Doctors left to pick up the pieces are warning that the booming industry is creating a dangerous legacy, and not just to the concept of beauty.
There are billions of people increasingly glued to ‘smartphones’ and consumed by the seemingly endless spectacle of ‘social media.’ But why? Reporter Hilary Andersson seeks to answer this question by tracking down insiders who reveal how social-media companies have deliberately developed habit-forming technology to get people addicted. Former Facebook manager, Sandy Parakilas, tells us the “goal is to addict you and then sell your time.” Likewise, Leah Pearlman, the co-creator of the renowned ‘Like’ button, warns of the dangers of social-media addiction. Through these voices, and many others, Andersson shows how behavioural science is profoundly used by tech companies to keep people endlessly checking their phones, to the end of huge profits.
Generation Wealth is a visual history of the materialistic, image, and celebrity-obsessed culture, explored through the work of photographer and filmmaker Lauren Greenfield. Part historical essay, part autobiographical, Greenfield puts the pieces of her life’s work together to reveal the pathologies that have created the richest and most unequal society the world has ever seen. Spanning consumerism, beauty, gender, body commodification, aging, and sex, Generation Wealth unpacks the global boom-bust economy, the corrupt American Dream and the human costs of capitalism, narcissism and greed.
YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?
We live in a world of screens. The average adult spends the majority of their waking hours in front of some sort of screen or device. We’re enthralled, we’re addicted to these machines. How did we get here? Who benefits? What are the cumulative impacts on people, society and the environment? What may come next if this culture is left unchecked, to its end trajectory, and is that what we want? Stare Into The Lights My Pretties investigates these questions with an urge to return to the real physical world, to form a critical view of technological escalation driven rapacious and pervasive corporate interest. Covering themes of addiction, privacy, surveillance, information manipulation, behaviour modification and social control, the film lays the foundations as to why we may feel like we’re sleeprunning into some dystopian nightmare with the machines at the helm. Because we are, if we don’t seriously avert our eyes to stop this culture from destroying what is left of the real world.
Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it’s not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as “community.” What are the social implications of this—when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
Ten years on from his previous film, Advertising & the End of the World, renowned media scholar Sut Jhally follows up by exploring the since-escalating devastating personal and environmental fallouts of advertising and the near-totalising commercial culture. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialisation of the culture today, identifying the myth running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness and fulfilment. We see how this powerful narrative, backed by billions of dollars a year and propagated by clever manipulative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is a powerful film that unpacks fundamental issues surrounding commercialism, media culture, social well-being, environmental degradation, and the dichotomy between capitalism and democracy.
HyperNormalisation wades through the culmination of forces that have driven this culture into mass uncertainty, confusion, spectacle and simulation. Where events keep happening that seem crazy, inexplicable and out of control—from Donald Trump to Brexit, to the War in Syria, mass immigration, extreme disparity in wealth, and increasing bomb attacks in the West—this film shows a basis to not only why these chaotic events are happening, but also why we, as well as those in power, may not understand them. We have retreated into a simplified, and often completely fake version of the world. And because it is reflected all around us, ubiquitous, we accept it as normal. This epic narrative of how we got here spans over 40 years, with an extraordinary cast of characters—the Assad dynasty, Donald Trump, Henry Kissinger, Patti Smith, early performance artists in New York, President Putin, Japanese gangsters, suicide bombers, Colonel Gaddafi and the Internet. HyperNormalisation weaves these historical narratives back together to show how today’s fake and hollow world was created and is sustained. This shows that a new kind of resistance must be imagined and actioned, as well as an unprecedented reawakening in a time where it matters like never before.
90% of the consumer products are manufactured overseas, delivered by ship. Likewise with individual supplies, assembly parts, and even transportation oil itself. The shipping industry is the core of the globalised economy. Yet this industry remains largely obscure and unquestioned. As modern ships are too large to fit in traditional city harbours, they’ve moved out of the public eye, behind extensive barriers and security check points. Freightened: The Real Price of Shipping aims to open up this hidden world. What pulls the strings in this multi-billion dollar global business? To what extent does it control policy makers? How does it affect the environment above and below the water-line? And what’s life like for modern seafarers? Through journeys over many oceans, Freightened is an investigation the hidden machinations of globalised shipping, revealing its ubiquitousness but fragility, consequences and future.
The Illusionists examines how global advertising firms, mass media, and the beauty, fashion, and cosmetic-surgery industries have together colonised the way people all around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, The Illusionists shows how these industries saturate our lives with narrow, Westernised, consumer-driven images of so-called beauty that show little to no respect for biological realities or cultural differences. Featuring voices from prominent sociologists, magazine editors, scientists, artists, and activists, The Illusionists documents a truly global phenomenon, with hegemonic results.
The Empathy Gap investigates how dominant culture bombards young men with sexist and misogynistic messages and argues that these messages not only devalue women but also undercut men’s innate capacity for caring and empathy. The film looks closely at the ways these messages short-circuit men’s ability to empathize with women, respect them as equals, and take feminism seriously, drawing parallels between sexism and racism, spelling out how each is rooted in cultural norms that discourage empathy, and shows how men who break with these norms live happier and healthier lives.
The True Cost is a global investigation into the clothes we wear, the people who make them, and the impact the industry is having on the world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown catastrophically. The True Cost pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?
In 1960, NBC aired what is widely considered to be the first reality television show in American broadcast history. Billing itself as a new kind of visual reporting, the show was called Story of a Family, and it purported to document the day-to-day lives of the 10-member Robertson family of Amarillo, Texas. While the show has long since faded from public memory, media scholars and television historians have long recognised its significance as a precursor to the “unscripted programming” that dominates television today. TV Family draws on this history by interviewing several of the children featured in Story of a Family, to offer a fascinating behind-the-scenes account of how the show was made, and what it means to shape culture. Weaving personal anecdotes with commentary from historians and scholars, TV Family reveals the story of how the show’s producers carefully choreographed the way they wanted the family to appear to the American public—all in the name of “authenticity.” The result is an eye-opening look at one of television’s earliest successes in shaping the reality of family life in commercially viable ways.
Would any sane person think dumpster diving would have stopped Hitler, or that composting would have ended slavery or brought about the eight-hour workday; or that chopping wood and carrying water would have gotten people out of Tsarist prisons; or that dancing around a fire would have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964? Then why now, with all the world at stake, do so many people retreat into these entirely personal “solutions”? Why are these “solutions” not sufficient? But most importantly, what can be done instead to actually stop the murder of the planet?
Sugar Coated investigates a once secret public relations campaign, dating back to the 1970s, where the sugar industry deflected threats to its multi-billion dollar empire from scientific research emerging implicating processed sugar with adverse health effects. In order to continue sweetening the world’s food supply, thus securing continued profits, the sugar industry turned to the very same deceptions and tactics lifted from the tobacco industry. Using big sugar’s own internal documents on this strategy, Sugar Coated reveals the well-oiled tricks of the trade to confuse the public about what is really driving the global pandemic of obesity, diabetes, and heart disease. Will we be fooled again?
In Requiem for the American Dream, renowned intellectual figure Noam Chomsky deliberates on the defining characteristics of our time—the colossal concentration of wealth and power in the hands of the few and fewer, with the rise of a rapacious individualism and complete collapse of class consciousness. Chomsky does this by discussing some of the key principles that have brought this culture to the pinnacle of historically unprecedented inequality by tracing a half century of policies designed to favour the most wealthy at the expense of the majority, while also looking back on his own life of activism and political participation. The film serves to provide insights into how we got here, and culminates as a reminder that these problems are not inevitable. Once we remember those who came before and those who will come after, we see that we can, and should, fight back.
Traversing the judgement placed on women who bottle-feed their babies, to the stigma surrounding mothers who breast-feed their toddlers, and the stigma of breast-feeding in public, the polarised topic surrounding breast-feeding sets off an emotional and personal debate in a highly eroticised culture, where it is hard for some to remember that breasts have a purpose that is not selling cars, beer, and sex. Milk investigates the overarching themes surrounding the commercialisation of infant feeding and its effects on child mortality, as well as the challenges it presents to adequate health worker training and the judgement placed on women regardless of how they choose to feed their babies. Milk also shows the natural world juxtaposed to the industrialised way in which we receive a new life into this world. Milk follows stories of mothers from different cultures spanning 11 countries, as it reveals the universal issues and challenges facing motherhood and birth today.
Steve Jobs: The Man in the Machine is not just another celebratory biographical film about the life of a business man that many around the world grieved in 2011. It’s a full rounded critical examination into the fundamentals of a person revered as an iconoclast, a barbed-tongued tyrant, a business sociopath. The real Steve Jobs is revealed like this through candid interviews from those who had close relationships with him at different stages of his life, including the mother of his child, Lisa, that Jobs refused he had, but named a computer after instead. The film also takes us through the evocative essence of the brand of Apple Computers which has captured the population like zombies, and asks the question: What is the legacy of this industry, and the truth of this kind of person that the culture celebrates so much, completely ignoring the darkness?
Consumer capitalism dominates the economy, politics, and culture of our age, despite a growing trove of research showing that it is a failed system. In this illustrated presentation, media scholar Justin Lewis makes a compelling case that capitalism can no longer deliver on its myth of the dream and its promise to enhance the quality of life. He argues that changing direction will require changing our media system and our cultural environment, as capitalism has become economically and environmentally unsustainable. This presentation explores how the media and information industries make it difficult to envision other forms of life by limiting critical thinking and keeping us locked in a cycle of consumption, and shows us that change will only be possible if we take culture seriously and transform the very way we organise our media and communications systems.
What do popular television programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life is supposed to look like? Brand New You explores these questions, and also asks what it means to be an authentic self in an extensively mediated world. It shows how the interventions featured in makeover shows—from weight loss to cosmetic surgery to rearing competitiveness—create, perpetuate and reproduce conventional norms of physical attractiveness and success. By taking a wider social and cultural view, Brand New You also shows how these programs have become tools of rampant individualism, consumerism and inner self-transformation at precisely the same time that collective awareness of social issues has dissipated.
Clothes to Die For documents the worst industrial disaster of the 21st century—the collapse of the Rana Plaza building in Bangladesh, in which more than 1,100 people died and 2,400 were injured. The eight-storey building housed factories that were making clothes for many western companies—Prada, Gucci, Primark, Walmart, H&M, Gap, and others. Through a series of compelling interviews and footage from the scene, this film gives a voice to those directly affected, and highlights the greed and high-level corruption that led to the tragedy. It also provides an insight into how the incredible growth in the garment industry has transformed Bangladesh, in particular the lives of women. Clothes to Die For raises fundamental questions about the global fashion industry and the responsibilities of all those involved.
Social media networks purport the ability to interact with culture—talking directly to artists, celebrities, movies, brands, and even one another—in ways never before possible. But is this real empowerment? Or do marketing companies still hold the upper hand, as before? Generation Like explores how the perennial quest for identity and connection is usurped in the pervasive game of cat-and-mouse by vast corporate power in the extensive machine for consumerism that is now the online environment. The audience becomes the marketer; buzz is subtly controlled and manipulated by and from real-time behavioural insights; and the content generated is sold back to the audience in the name of participation. But does the audience even think they’re being used? Do they care? Or does the perceived chance to be the ‘next big star’ make it all worth it?
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
Who Pays the Price — The Human Cost of Electronics is a short film that seeks to humanise the largely hidden and anonymous global labour force that enables the ubiquitous technoculture, documenting the harsh conditions in which electronics are made and how this really impacts those people’s lives, and the environment. Toxic chemicals, plastics, and sweat-shop working conditions all contribute to the global machine that disseminates digital technologies, hidden in plain sight. Through direct footage of factory workers, interviews with them and analysis of the conditions, Who Pays the Price asks the question of the viewer, and as a call to action to stop the exploitation and toxification of people and the natural world.
In November 2012, yet another incident at a textiles factory in Bangladesh killed at least 112 people. Walmart’s brand shorts were among the clothing found in the charred remains. Walmart blamed its supplier, saying the order had been sub-contracted without its permission. With this example among the many, Made in Bangladesh illustrates the complex organisation of corporate obfuscation—the industries that continue to drive sweat shops, slave labour and child labour under a very clever hall of mirrors…
Fashion Victims looks at the real cost of cheap clothes from the conditions of sweat shops in Bangladesh. On 24th April, 2013 more than a thousand people were killed when an eight storey building collapsed in the heart of Bangladesh’s capital, Dhaka. The collapse of Rana Plaza turned the world’s attention to the shocking conditions workers in the country’s clothing industry are forced to endure. In recent years, Australian companies have flooded into Bangladesh to take advantage of lax labour laws and the lowest wages in the world, paid to the predominantly young, female workers in the factories.
Chemical flame retardants are everywhere—in our furniture, our homes, our bodies. But do they work as promised? And are they making us sick? The three chemical companies producing flame retardants would prefer that we not ask these questions, and they’ve spent millions of dollars on lobbyists, publicists and influencers to ensure that we don’t. Toxic Hot Seat wades through the mess to piece together an intricate story of manipulation that details how Big Tobacco skillfully convinced fire safety officials to back a standard that, in effect, requires all furniture to be filled with toxic chemicals…
InRealLife asks: What exactly is the Internet and what is it doing to our children? Taking us on a journey ranging from the bedrooms of British teenagers to the explosive world of Silicon Valley, filmmaker Beeban Kidron suggests that rather than the promise of free and open connectivity, young people are increasingly ensnared in a commercial world. And as this is explained, InRealLife asks if we can afford to stand by while our children, trapped in their 24/7 connectivity, are being outsourced to the web.
The Society of the Spectacle is a film based on the 1967 book of the same name by French political theorist and philosopher, Guy Debord. The work traces the development of modern society, in which Debord argues that authentic social life has been replaced with representations, and that the history of social life can be understood as “the decline of being into having, and having into merely appearing.” This emerges from and gives rise to a pervasive and all encompassing spectacle in which relations between commodities have supplanted relations between people, in which “passive identification with the spectacle supplants genuine activity.” The film weaves the text of the original book with modern-day imagery, illustrating many elements of the spectacle, including that “the spectacle is not a collection of images, rather, it is a social relation among people, mediated by images.” This makes the material hard to decipher at times, especially with conflicting subtitles between languages: but this is part of Debord’s goal, to “problematise reception” and force the viewer to be active rather than passive. In addition, the words of some of the authors are “détourned” (hijacked) through deliberate misquoting. The result is a foundational work on the concept of the spectacle and its characteristics, to encourage critical thinking, to build and extrapolate critiques to apply to the wider social scale.
Over the past three decades, obesity rates in the United States have more than doubled for children and tripled for adolescents, and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems. But while discussions about this crisis tend to focus solely on the need for individual responsibility and more exercise, Feeding Frenzy turns its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how government subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar advertising industry that makes sure that everyone keeps consuming.
Combining graphs and other visual examples in animation, this short film goes through the issues surrounding the collapse of industrial civilisation—by collating the interconnectedness of energy depletion, carrying capacity, population growth, peak natural resource extraction, and other issues with the problems of exponential economic growth on a finite planet. Can this current way of life continue? The film takes us through these problems and also examines some of the many flaws inherent in some proposed solutions, such as ‘change-by-personal-consumer-choice’, or the vague belief in technology as the deus ex machina to save the day. These serious problems need serious solutions and require a radical rethinking of this current way of life that cannot continue indefinitely. Time is short…
From tiny tots strutting bikini-clad bodies in beauty pageants to companies marketing itty-bitty thongs and padded bras directly to 9-year olds; images of ever-younger sexualised girls pervasively saturate the media landscape. Add to that: ever-younger boys with 24-7 access to hard-core internet porn and the situation permeates every aspect of their lives—from skate parks to the school bus. By the time they’re eighteen, 80 percent of boys are watching porn online. Then add to that smart phones and social networking websites, and kids can not only consume X-rated images, but can now also produce them. Sexting has become a Grade 7 right of passage. Sext Up Kids exposes how growing up in a hyper-sexualized culture hurts everyone. Teens and pre-teens show and tell what they are doing and why they are doing it. Psychologists and social researchers reveal startling new evidence, tracking how the pressure to be sexy is changing teen and sexual behaviour in alarming ways. Parents and educators struggle to help kids navigate puberty in a world where the line between pop culture and porn culture is increasingly blurred. For every parent who thinks, “that’s not my son or daughter,” Sext Up Kids is your wake up call.
The huge and complex problems of today often instil doubt and fear that everything is futile. Yet by analysing how the power of media, schooling and parenting have moulded us, #ReGENERATION helps us start to comprehend what we must change—both as a generation and as a culture. We see how the average family spends at least four hours a day in front of the TV. Internet and video games are not included in this figure. So guess what is shaping us? This film examines the corporate forces that deeply influence all of us, but particularly the young, providing insights into how the politics of apathy is perpetuated, and how we can turn this around into activism, if and when we are willing.
Almost 50 million tonnes of electronic waste is generated worldwide, every year. A large volume of it is shipped off to Ghana, in West Africa, as “second-hand goods” where electronics are not seen for what they once where, but rather for what they’ve become. Without dialogue or narration, e-Wasteland presents a visual portrait of vast landscapes polluted by electronic waste, shining a light on the endless consumerism of the 1st world; and the real, pervasive, ecological impact of electronic waste worldwide.
People from industrial civilisation are fast to defend it, saying that they depend on this way of life for survival. It’s an addiction. But what if civilisation is the very thing that is killing us and everyone else around? How could we survive then? The Fuck-It Point is about this pervasive disabling mindset of civilisation, its true cost, why and how we need to stop it from killing the planet, and why most people from civilisation don’t want to do this. Will you do what is necessary to stop this culture from killing the planet?