Films about consumerism
The huge and complex problems of today often instil doubt and fear that everything is futile. Yet by analysing how the power of media, schooling and parenting have moulded us, #ReGENERATION helps us start to comprehend what we must change—both as a generation and as a culture. We see how the average family spends at least four hours a day in front of the TV. Internet and video games are not included in this figure. So guess what is shaping us? This film examines the corporate forces that deeply influence all of us, but particularly the young, providing insights into how the politics of apathy is perpetuated, and how we can turn this around into activism, if and when we are willing.
Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Ten years on from his previous film, Advertising & the End of the World, renowned media scholar Sut Jhally follows up by exploring the since-escalating devastating personal and environmental fallouts of advertising and the near-totalising commercial culture. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialisation of the culture today, identifying the myth running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness and fulfilment. We see how this powerful narrative, backed by billions of dollars a year and propagated by clever manipulative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is a powerful film that unpacks fundamental issues surrounding commercialism, media culture, social well-being, environmental degradation, and the dichotomy between capitalism and democracy.
All Watched Over By Machines Of Loving Grace is a series of films about how this culture itself has been colonised by the machines it has has built. The series explores and connects together some of the myriad ways in which the emergence of cybernetics—a mechanistic perspective of the natural world that particularly emerged in the 1970s along with emerging computer technologies—intersects with various historical events and visa-versa. The series variously details the interplay between the mechanistic perspective and the catastrophic consequences it has in the real world.
In a quarter of a century, the Amazon corporation has propelled Jeff Bezos from ‘online bookseller’ to technology behemoth. He is the richest man on the planet, and the company he founded is one of the most powerful in the world. This documentary investigates Amazon’s rise to corporate rein, revealing the problematic inside-operations that have the public tethered to its services. Former high-level insiders describe Amazon’s obsessive data-gathering operations, that enable the company to use what it knows about us to shape not only the future of retail, but the workplace and technology in synergy. On both sides of the world, politicians and regulators are tardily beginning to question Amazon’s power. But can the public rein in this corporate empire and break its addiction before even more damage is done to the structure of society and the environment?
Jeff Bezos is not only one of the richest men in the world, the vast corporate empire he has built is unprecedented in the history of capitalism. The corporate power to shape everything from the future of work to the future of commerce to the future of technology is unrivaled. The company’s reach into the everyday life of citizens, manipulating their experience and extracting extreme profits, is profound. It’s extraction of labour and giant streams of data is cataclysmic. It’s reach into culture, media, law enforcement, even a deal with the CIA, is indicative. But despite all of this, the company contradictorily claims it is “just a speck.” As regulators around the world tardily start to consider the global impact of Amazon and how to rein in its extreme corporate power, filmmakers Anya Bourg and James Jacoby reveal how Bezos’s plan to build one of the most influential economic and cultural forces in the world has already transpired, and how the job of reining in this pervasive corporate power will be testing in the extreme.
Filmmaker Darryl Roberts goes on a five year journey to examine this culture’s burgeoning obsession with physical beauty and perfection, showing how increasingly unattainable images contribute to the rise in low self-esteem, body dismorphia, and eating disorders for young women and girls who also happen to be the beauty industry’s largest consumers. In almost 40,000 media messages a year, young people are being told that unless you look like supermodels and rock stars, you’re not good enough for anyone. In 2004 alone, people across the United States spent $12.4 billion on cosmetic surgery. America the Beautiful explores why these people are spending so much money to cover up their discontent that is mainly driven by advertising. What are the true costs of this culture’s obsession with youth, plastic notions of beauty, and impossibly slender physiques? Who actually benefits from this high-priced journey towards a fake ideal, and does it justify an entire nation’s psychosis?
Fuelled by popular personalities on Instagram, YouTube and Snapchat, cosmetic surgery is pushing further into the mainstream. Huge numbers of people, predominantly young women, are choosing to alter their appearance forever as though it’s as simple as buying a new set of clothes. Social-media “influencers” get free procedures in exchange for promoting certain doctors or agencies or products to their audiences. Going on the numbers alone, audiences seem to respond to this blatantly cacophonous advertising, following their social media stars closely, and taking out huge personal loans to get surgery and “keep up with the Kardashians.” Doctors offering the surgery are even becoming media stars themselves, and it’s redefining the meaning of doctor/patient relations. Underpinning this entire industry, is a business model of targeting women who can barely afford procedures by selling the dream of a “new you.” Social-media laps it up, and the cycle repeats. But as this investigation shows, when things go wrong, the physical and financial costs are devastating. Real doctors who are left to pick up the pieces, are warning that the booming industry is creating a dangerous legacy, and not just to the concept of beauty.
Behind the Screens explores how Hollywood movies have largely become vehicles for the ulterior motives of advertising and marketing by the studios and media owners, rather than genuine storytelling or simple entertainment in their own right. By showing examples from popular movies such as Wayne’s World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story, this documentary demonstrates how this trend toward hypercommercialism—through product placement, tie-ins, merchandising and cross-promotions—comes to define the modern movie. What are the problems with this, as well as the cultural and social impacts? Combined with analysis from film scholars, critics, political economists, and an Oscar-nominated screenwriter, Behind the Screens presents accessible arguments to these questions.
As westerners revel in designer lattes and cappuccinos, impoverished Ethiopian coffee growers still suffer the bitter taste of injustice. Black Gold follows the multi-billion dollar coffee industry down to the ground with the story of one man’s fight for a fair-trade…
Blind Spot investigates the convergence of causes behind the current crisis of global industrial civilisation. By establishing the links between fossil fuels and the falsehood of perpetual exponential economic growth, Blind Spot explains the draw down of the natural environment, and how this globalised culture is systematically killing the world in its path. The energy depletion scenario known as Peak Oil—which came to pass around 2006—requires this culture to change drastically, with dire consequences either way. By whatever measure of greed, wishful thinking, neglect or ignorance, this current way of life cannot continue and the clock is ticking fast for change.
As one half of the satirical duo, The Rubber Bandits, Blindboy is renown for wearing a plastic bag on his head while dishing out sharp social commentary. In this series, using his unique mix of irreverent commentary, a band of undercover reporters, and playful humour, Blindboy sets out to investigate some of the most important issues of our time.
Blood Coltan travels to eastern Congo, where a bloody war is happening over a precious metal called Coltan—a raw material used in electronic devices such as computers, televisions and mobile phones. The demand for Coltan is driven by the west, funding the war in Congo between rebel militias and children as young as ten who work the mines hunting for this precious material of the technocratic age…
Modern society loves mobile phones — the selection between different models and gadgets has never been bigger. But the production of this technology has a hidden, dark, bloody side. The main minerals used to produce mobile phones are coming from the mines in the Eastern DR Congo. The Western World is buying these minerals up at a furious rate, financing a bloody civil war which, during the last 15 years, has cost the lives of more than 5 million people. Blood In The Mobile explains the connections between mobile phones and the civil war in the Congo, while technology corporations whitewash the issue to “supply and demand” and claim ignorance…
What do popular television programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life is supposed to look like? Brand New You explores these questions, and also asks what it means to be an authentic self in an extensively mediated world. It shows how the interventions featured in makeover shows—from weight loss to cosmetic surgery to rearing competitiveness—create, perpetuate and reproduce conventional norms of physical attractiveness and success. By taking a wider social and cultural view, Brand New You also shows how these programs have become tools of rampant individualism, consumerism and inner self-transformation at precisely the same time that collective awareness of social issues has dissipated.
Combining graphs and other visual examples in animation, this short film goes through the issues surrounding the collapse of industrial civilisation—by collating the interconnectedness of energy depletion, carrying capacity, population growth, peak natural resource extraction, and other issues with the problems of exponential economic growth on a finite planet. Can this current way of life continue? The film takes us through these problems and also examines some of the many flaws inherent in some proposed solutions, such as ‘change-by-personal-consumer-choice’, or the vague belief in technology as the deus ex machina to save the day. These serious problems need serious solutions and require a radical rethinking of this current way of life that cannot continue indefinitely. Time is short…
Can’t Get You Out of My Head: An Emotional History of the Modern World is a six-part series that explores how modern society has arrived to the strange place it is today. The series traverses themes of love, power, money, corruption, the ghosts of empire, the history of China, opium and opioids, the strange roots of modern conspiracy theories, and the history of Artificial Intelligence and surveillance. The series deals with the rise of individualism and populism throughout history, and the failures of a wide range of resistance movements throughout time and various countries, pointing to how revolution has been subsumed in various ways by spectacle and culture, because of the way power has been forgotten or given away.
The 2008 ‘financial crisis’ was a systemic fraud in which wealthy finance capitalists stole trillions of public dollars all over the world. No one was jailed for this massive crime, the largest theft of public money in history. Instead, the rich forced working people across the globe to pay for their ‘crisis’ through punitive austerity programs that gutted public services and repealed workers’ rights. Capitalism Is The Crisis shows and explains this fundamental functioning of the global economy, while visiting protests from around the world against it, revealing revolutionary paths for the future. Special attention is devoted to the current situation in Greece, the 2010 G20 Summit protest in Toronto Canada, and the remarkable surge of solidarity in Madison, Wisconsin.
Shot clandestinely at a blue jeans factory in southern China where a young girl and her friends work around the clock for pennies a day, China Blue reveals what international retail companies don’t want us to see: how the clothes are actually made…
China’s factories provide low cost products such as computers and cars to the rest of the world, but the real cost is high with heavy air pollution, contaminated waterways, decimated land, terrible working conditions, widespread cancer and incidences of deaths. China’s Dirty Secrets travels across the country to follow workers at factories that assemble computers, then to e-waste dumps, and finally an industrial incinerator burning medical waste, all showing first-hand the extensive environmental impacts of so-called “economic growth.”
Clothes to Die For documents the worst industrial disaster of the 21st century—the collapse of the Rana Plaza building in Bangladesh, in which more than 1,100 people died and 2,400 were injured. The eight-storey building housed factories that were making clothes for many western companies—Prada, Gucci, Primark, Walmart, H&M, Gap, and others. Through a series of compelling interviews and footage from the scene, this film gives a voice to those directly affected, and highlights the greed and high-level corruption that led to the tragedy. It also provides an insight into how the incredible growth in the garment industry has transformed Bangladesh, in particular the lives of women. Clothes to Die For raises fundamental questions about the global fashion industry and the responsibilities of all those involved.
Coca Or Death delves into Bolivia — a country torn apart by the demands of the western world for coca. This film investigates why bloody battles have broken out between farmers and armed troops on the streets of La Paz, and what the impact of privatisation is having through the country. Coca has become a symbol of national resistance in Bolivia…
Consumed — The Human Experience explores the impacts of consumerism across the globe. The film visits consumed landscapes, looking at the personal, social and community implications of consumption along the way…
Consumer capitalism dominates the economy, politics, and culture of our age, despite a growing trove of research showing that it is a failed system. In this illustrated presentation, media scholar Justin Lewis makes a compelling case that capitalism can no longer deliver on its myth of the dream and its promise to enhance the quality of life. He argues that changing direction will require changing our media system and our cultural environment, as capitalism has become economically and environmentally unsustainable. This presentation explores how the media and information industries make it difficult to envision other forms of life by limiting critical thinking and keeping us locked in a cycle of consumption, and shows us that change will only be possible if we take culture seriously and transform the very way we organise our media and communications systems.
By examining the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car, Consuming Kids presents the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer ‘demographics’ in the world…
Corporations On Trial is a five-part series following just some of the many lawsuits being brought against multinational corporations for war crimes, conspiracy, corruption, assassinations, environmental devastation and payments to terrorists. Such serious charges have forced some of the world’s largest companies to hire high-profile defence lawyers to protect public relations in cases often brought by plaintiffs who are barely literate. These five films reveal a growing anxiety about the power and influence of big business, as many multinational corporations have annual revenues greater than some countries’ national budgets and indeed increasingly hold governments to ransom by their economic power. Around the world, ordinary people are fighting back and asking how many more times their interests should be sacrificed for corporate greed and shareholder profit…
Culture Jam documents a movement against advertising and the repurposing of commercial messages by following pranksters and subversive artists as they hijack, subvert and reclaim corporate media space in the battle of public ‘mind-share’ dominated by the consumer culture. Stopping in San Francisco, New York’s Times Square and other parts of the United States, Culture Jam documents some jamming in action—armed with everything from DIY anti-ad stickers, custom neon, to the art of performance and guerilla film screenings—to illustrate just some of what people can do to push back against the saturation of commercial media messages in public space.
Two film students set out to explore the psychological and manipulative powers of consumerism by creating an extensive and pervasive advertising campaign for a fake hypermarket. The ads appear on radio, television, billboards; there is a promotional song, an internet site, ads in newspapers, magazines, and flyers with photos of fake Czech Dream products are distributed. Will people believe it and show up for the grand opening?
Having received a tip from an employee at a farm where animals were being abused, including a claim that pigs were being hung by chains and strangled to death as a form of ‘euthanasia,’ the Humane Farming Association (HFA) turns to an undercover investigator going by the name of “Pete.” While wearing a hidden camera, Pete secretly films while he works undercover as a farmhand at Wiles documenting numerous incriminating scenes, including piglets being tossed into crates from across a room, impregnated sows held in pens impeding their ability to move, an unhealthy piglet being hit against a wall to kill it, and a sick sow being hung by a chain from a forklift until it choked to death. Having obtained this evidence, Pete concludes his investigation and quits the job at the farm. In the subsequent trial carried by the HFA, the prosecutors and the defence argue the legality and morality of these practices. The presiding judge describes it as “distasteful and offensive,” however, rules that such are the realities of factory farming…
Deep Trouble covers the concerns of commercial fishing from a global perspective. Many species of fish that are eaten every day all around the world are now seriously threatened or are critically endangered. The Southern Bluefin Tuna for one. Mainstream awareness of where market fish come from let alone how endangered they might be is minimal. As fish stocks dry up, supermarkets are now offering new and strange species from the deep sea. Bizarre-looking creatures are being dragged up in vast fishing nets from depths of 1,000 metres or more, and the methods used to catch them are horrifying. How sustainable is this?
What if you live in the most destructive culture ever to exist? What if that culture refuses to change? What do you do about it? Derrick Jensen, the author of Endgame responds to these imperative questions and details how industrial civilisation and the persistent and widespread violence it requires is ultimately unsustainable—and what to do about it. Jensen weaves together history, philosophy, environmentalism, economics, literature and psychology to produce a powerful argument that demands attention…
Diamond Empire is a two-part series that investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define some of the most intimate and romantic rituals and ideals of this culture. The films take apart the myth that “diamonds are forever,” exposing how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way this culture projects the notion of courtship, marriage, and love—an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how the diamond empire managed to convert something valueless into one of the most coveted commodities in history, these films provide a vigorous investigation into how marketing and consumer culture shape not only global trade and economics, but also our very identities.
Tracing the Internet’s history as a publicly-funded government project in the 1960s, to its full-scale commercialisation today, Digital Disconnect shows how the Internet’s so-called “democratising potential” has been radically compromised by the logic of capitalism, and the unaccountable power of a handful of telecom and tech monopolies. Based on the acclaimed book by media scholar Robert McChesney, the film examines the ongoing attack on the concept of net neutrality by telecom monopolies such as Comcast and Verizon, explores how internet giants like Facebook and Google have amassed huge profits by surreptitiously collecting our personal data and selling it to advertisers, and shows how these monopolies have routinely colluded with the national security state to advance covert mass surveillance programs. We also see how the rise of social media as a leading information source is working to isolate people into ideological information bubbles and elevate propaganda at the expense of real journalism. But while most debates about the Internet focus on issues like the personal impact of Internet-addiction or the rampant data-mining practices of companies like Facebook, Digital Disconnect digs deeper to show how capitalism itself turns the Internet against democracy. The result is an indispensable resource for helping viewers make sense of a technological revolution that has radically transformed virtually aspect of human communication.
Almost 50 million tonnes of electronic waste is generated worldwide, every year. A large volume of it is shipped off to Ghana, in West Africa, as “second-hand goods” where electronics are not seen for what they once where, but rather for what they’ve become. Without dialogue or narration, e-Wasteland presents a visual portrait of vast landscapes polluted by electronic waste, shining a light on the endless consumerism of the 1st world; and the real, pervasive, ecological impact of electronic waste worldwide.
Humanity is absolutely dependent on animals as part of life. In industrial society however, this has extended to animals as pets, ‘entertainment’ and for expendable use in scientific research — animals are tortured for ‘scientific tests’, locked in cages as pets and at the zoo and are bred on mass for cheap meat. What does this say about industrial civilisation? Earthlings conducts an in-depth study into pet stores, puppy mills and animals shelters, as well as factory farms, the leather and fur trades, sports and entertainment industries, and the medical and scientific profession, using hidden cameras to directly show the day-to-day practices of some of the largest industries in the world…
By examining the modern culture of industrial civilisation and the persistent widespread violence and environmental exploitation it requires, END:CIV details the resulting epidemic of poisoned landscapes and shell-shocked nations, while further delving into the history of resistance and the prospect of fighting back against such abuse. Detailed is an overview of the environmental movement analogous with the historical whitewashings of the supposedly ‘pacifist’ social struggles in India with Gandhi and Martin Luther King in the United States; the rise of greenwashing and the fallacy that all can be repaired by personal consumer choices. Based in part on ‘Endgame,’ the best-selling book by Derrick Jensen, END:CIV asks: If your homeland was invaded by aliens who cut down the trees, poisoned the water, the air, contaminated the food supply and occupied the land by force, would you fight back?
Following up from The End Of Suburbia, this film examines the rich interplay on the subtle relationships between the energy crisis, neighbourhood gardens and the collapse of the ‘American dream’. Escape From Suburbia outlines potential solutions with interviews from individuals across the world who are brave enough to challenge their communities toward change…
From conflicts of interests in politics and collusion with corporate power, to a global mainstream media that serves the interests of a powerful few, Ethos explores aspects of the machinations of today’s global systems that work against democracy, the natural environment and lead populations into consumerism and warfare…
Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it’s not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as “community.” What are the social implications of this—when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
Fashion Victims looks at the real cost of cheap clothes from the conditions of sweat shops in Bangladesh. On 24th April, 2013 more than a thousand people were killed when an eight storey building collapsed in the heart of Bangladesh’s capital, Dhaka. The collapse of Rana Plaza turned the world’s attention to the shocking conditions workers in the country’s clothing industry are forced to endure. In recent years, Australian companies have flooded into Bangladesh to take advantage of lax labour laws and the lowest wages in the world, paid to the predominantly young, female workers in the factories.