Films about consumerism
Over the past three decades, obesity rates in the United States have more than doubled for children and tripled for adolescents, and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems. But while discussions about this crisis tend to focus solely on the need for individual responsibility and more exercise, Feeding Frenzy turns its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how government subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar advertising industry that makes sure that everyone keeps consuming.
Would any sane person think dumpster diving would have stopped Hitler, or that composting would have ended slavery or brought about the eight-hour workday; or that chopping wood and carrying water would have gotten people out of Tsarist prisons; or that dancing around a fire would have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964? Then why now, with all the world at stake, do so many people retreat into these entirely personal “solutions”? Why are these “solutions” not sufficient? But most importantly, what can be done instead to actually stop the murder of the planet?
90% of the consumer products are manufactured overseas, delivered by ship. Likewise with individual supplies, assembly parts, and even transportation oil itself. The shipping industry is the core of the globalised economy. Yet this industry remains largely obscure and unquestioned. As modern ships are too large to fit in traditional city harbours, they’ve moved out of the public eye, behind extensive barriers and security check points. Freightened: The Real Price of Shipping aims to open up this hidden world. What pulls the strings in this multi-billion dollar global business? To what extent does it control policy makers? How does it affect the environment above and below the water-line? And what’s life like for modern seafarers? Through journeys over many oceans, Freightened is an investigation the hidden machinations of globalised shipping, revealing its ubiquitousness but fragility, consequences and future.
Social media networks purport the ability to interact with culture—talking directly to artists, celebrities, movies, brands, and even one another—in ways never before possible. But is this real empowerment? Or do marketing companies still hold the upper hand, as before? Generation Like explores how the perennial quest for identity and connection is usurped in the pervasive game of cat-and-mouse by vast corporate power in the extensive machine for consumerism that is now the online environment. The audience becomes the marketer; buzz is subtly controlled and manipulated by and from real-time behavioural insights; and the content generated is sold back to the audience in the name of participation. But does the audience even think they’re being used? Do they care? Or does the perceived chance to be the ‘next big star’ make it all worth it?
Generation M looks at misogyny and sexism in mainstream media, exploring how negative definitions of femininity and hateful attitudes toward women get constructed and perpetuated throughout popular culture. The film tracks this across a broad and disturbing range of media phenomena: from the hyper-sexualization of commercial products aimed at girls, to the explosion of violence against women in video games aimed at boys; from the hysterical sexist rants of popular hip-hop artists and talk-radio shock-jocks, to the continually harsh, patronizing caricature of women found in virtually every area of media. Generation M posits the consequences of misogyny in all of its forms, showing that when we devalue more than half the population based on gender, we harm everyone—boys and men, women and girls alike.
Generation Wealth is a visual history of the materialistic, image, and celebrity-obsessed culture, explored through the work of photographer and filmmaker Lauren Greenfield. Part historical essay, part autobiographical, Greenfield puts the pieces of her life’s work together to reveal the pathologies that have created the richest and most unequal society the world has ever seen. Spanning consumerism, beauty, gender, body commodification, aging, and sex, Generation Wealth unpacks the global boom-bust economy, the corrupt American Dream and the human costs of capitalism, narcissism and greed.
Is the world heading for a population crisis? Since 1950, the human population has more than doubled. What is the effect of this rapid growth on the environment? While much of the projected growth in human population is likely to come from the so-called “developing world,” it is the lifestyle enjoyed by the West that has the most impact—in the UK consumers use as much as two and a half times their fair share of Earth’s resources. This film examines whether it is the duty of individuals to commit not only to smaller families, but to change the way they live for the sake of humanity and planet Earth.
HyperNormalisation wades through the culmination of forces that have driven this culture into mass uncertainty, confusion, spectacle and simulation. Where events keep happening that seem crazy, inexplicable and out of control—from Donald Trump to Brexit, to the War in Syria, mass immigration, extreme disparity in wealth, and increasing bomb attacks in the West—this film shows a basis to not only why these chaotic events are happening, but also why we, as well as those in power, may not understand them. We have retreated into a simplified, and often completely fake version of the world. And because it is reflected all around us, ubiquitous, we accept it as normal. This epic narrative of how we got here spans over 40 years, with an extraordinary cast of characters—the Assad dynasty, Donald Trump, Henry Kissinger, Patti Smith, early performance artists in New York, President Putin, Japanese gangsters, suicide bombers, Colonel Gaddafi and the Internet. HyperNormalisation weaves these historical narratives back together to show how today’s fake and hollow world was created and is sustained. This shows that a new kind of resistance must be imagined and actioned, as well as an unprecedented reawakening in a time where it matters like never before.
InRealLife asks: What exactly is the Internet and what is it doing to our children? Taking us on a journey ranging from the bedrooms of British teenagers to the explosive world of Silicon Valley, filmmaker Beeban Kidron suggests that rather than the promise of free and open connectivity, young people are increasingly ensnared in a commercial world. And as this is explained, InRealLife asks if we can afford to stand by while our children, trapped in their 24/7 connectivity, are being outsourced to the web.
Denied a sense of nationalism since the second World War, Japanese society slowly re-established itself as a ‘corporate’ society in the eyes of the west, with hi-tech industry and mass manufacturing. Japan, Behind The Mask reports on the contrast between this popular image and the stereotypes of Japanese culture, revealing the reality of the lives of ordinary people who do not fit the image; the extraordinary part played by women; and the subtle, yet forceful way the Japanese establishment is today reclaiming its nationalism…
Author and activist Jean Kilbourne analyses the depiction of women in advertising and media by decoding a large array of print and television ads. What is revealed is a torrent of stereotypes; sexist and misogynistic images and messages; laying bare a world of frighteningly thin women in positions of subservience; collectively, the restrictive code of femininity that works to undermine girls and women in the real world. By examining these messages, Killing Us Softly asks us to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, violence against women, popular culture, and contemporary politics.
King Corn follows two college friends curious about the food system, as they decide to have a shot at farming an acre of corn. In the process, the two examine the role that the increasing production of corn has had across not only on the concepts of industrial food, but the health of the land, the health of the environment, and the health of people. The film spotlights the role of government subsidies which make huge monocrops of corn possible, which itself has—as industrial agriculture—a catastrophic ecological impact, but in-turn drives factory-farming of animals and other atrocities such as the production of high-fructose corn syrup which is saturated throughout industrial food, not least, fast-food. We see how this industrialisation has eliminated the family farm and local food production—things which are increasingly impossible in this brutal arrangement of corporate power.
In November 2012, yet another incident at a textiles factory in Bangladesh killed at least 112 people. Walmart’s brand shorts were among the clothing found in the charred remains. Walmart blamed its supplier, saying the order had been sub-contracted without its permission. With this example among the many, Made in Bangladesh illustrates the complex organisation of corporate obfuscation—the industries that continue to drive sweat shops, slave labour and child labour under a very clever hall of mirrors…
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools and the malls, hot on the trail of the “next big thing” that will snare the attention of their prey — a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of ‘popular culture’ who have made teenagers the hottest consumer demographic…
The Disney Company’s massive success in the 20th century is based on creating an image of innocence, magic and fun for kids. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers around the world. This film takes a close look at Disney, to analyse the world these films create for kids and the stories they tell and propagate; contextualised by the cultural pedagogy of Disney’s conglomerate mass-media control and vast corporate power. Including interviews with social commentators, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly provokes audiences to confront assumptions about an institution that is virtually synonymous with childhood pleasure.
Milk
Traversing the judgement placed on women who bottle-feed their babies, to the stigma surrounding mothers who breast-feed their toddlers, and the stigma of breast-feeding in public, the polarised topic surrounding breast-feeding sets off an emotional and personal debate in a highly eroticised culture, where it is hard for some to remember that breasts have a purpose that is not selling cars, beer, and sex. Milk investigates the overarching themes surrounding the commercialisation of infant feeding and its effects on child mortality, as well as the challenges it presents to adequate health worker training and the judgement placed on women regardless of how they choose to feed their babies. Milk also shows the natural world juxtaposed to the industrialised way in which we receive a new life into this world. Milk follows stories of mothers from different cultures spanning 11 countries, as it reveals the universal issues and challenges facing motherhood and birth today.
My Public Space is a short film following a local artist in New York City, documenting the effort to reformat the visual pollution of advertising into public artwork spaces…
In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of ‘choice’, and replacement of real jobs with temporary work — the dynamics of corporate globalisation — impact everyone, everywhere…
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
Welcome to the world of industrial food production and high-tech factory farming. Set to the pace of conveyor belts, immense machines, surreal landscapes and bizarre sounds, Our Daily Bread takes an inside look at the industrial environment that mass-produces today’s food. Made entirely of visuals, without commentary, this film provides a raw view of the strange realities of industrial food production, which isn’t always easy to digest…
Pepsi vs. Coke in The Ice Cold War traces the history of the worldwide struggle for soft drink supremacy by the Coca Cola Company, against the backdrop of World War II. The war was the perfect vehicle for Coca-Cola distribution, including to the Nazis. Bottling plants on front lines were paid for by the US war department. Nixon got Kremlin supremo, Khrushchev, to pose drinking Pepsi, which became the first US product made in the Soviet Union. In 1949, Mao kicked Coca-Cola out of China. President Carter got it back in 1978. In Chile, Pepsi Cola’s boss ran a daily paper which was used by the CIA to help Pinochet’s bloody coup…
Plastic Planet is an up close and detailed examination of one of the most ubiquitous materials of our age, the plastic age. This controversial and fascinating material has found its way into every facet of our lives, literally. Plastic Planet takes us on a journey around the world, showing that plastics are a threat for human health and the ecosystems of the planet…
Despite decades of environmental impacts and campaigning for bans and other regulations, the plastic industry continues to expand. From 1990 to 2010 alone, production of plastics more than doubled. Fracking has provided cheap natural gas which is also driving down the cost of making plastic. The United States is now one of the world’s largest plastic producers, and industry is investing tens of billions of dollars in new plastic plants. By 2050, it’s estimated that global production of plastic will triple. Alongside, the industry has pushed a greenwashing image of recycling to fend off negative public opinion, and sell more plastic. Plastic Wars examines how this has come to be, using industry documents and former insiders, and presents the urgency of the need for change, now more than ever.
One generation from now, most people in the United States will have spent more time in the virtual world than in the natural world. New media technologies have changed lives in countless ways. Streams of information now appears in a click. Overseas friends are contactable in an instant. Engulfing video games and streams of endless entertainment to stimulate the senses, dazzle the mind and pander to the acculturated desire to be in control. Even grandma loves Wii. But what are people missing when they’re behind screens? How is it already impacting our children, our society, and the planet? At a time when people are at screens more than they are outside, Play Again explores the challenge in dealing with the addiction and returning to the real world…
In Requiem for the American Dream, renowned intellectual figure Noam Chomsky deliberates on the defining characteristics of our time—the colossal concentration of wealth and power in the hands of the few and fewer, with the rise of a rapacious individualism and complete collapse of class consciousness. Chomsky does this by discussing some of the key principles that have brought this culture to the pinnacle of historically unprecedented inequality by tracing a half century of policies designed to favour the most wealthy at the expense of the majority, while also looking back on his own life of activism and political participation. The film serves to provide insights into how we got here, and culminates as a reminder that these problems are not inevitable. Once we remember those who came before and those who will come after, we see that we can, and should, fight back.
Everybody who has survived adolescence knows what a scary, tumultuous, exciting time it is. But if we use memories of our experiences to guide our understanding of what today’s girls are living through, we make a serious mistake. Girls are living in a new world. Reviving Ophelia is a call from Dr. Mary Pipher, a psychologist who has worked with teenagers for more than a decade. She finds that in spite of the women’s movement, which has empowered adult women in some ways, teenage girls today are having a harder time than ever before because of higher levels of violence and sexism in the culture. The current crises of adolescence—frequent suicide attempts, dropping out of school and running away from home, teenage pregnancies in unprecedented numbers, and an epidemic of eating disorders—are caused not so much by “dysfunctional families” or incorrect messages from parents as by our media-saturated, image-obsessed culture.
Santa’s Workshop — Inside China’s Slave Labour Toy Factories shows the long working hours, low wages, and the dangerous work and conditions inside these toy factories. Workers who protest or try to organise unions risk imprisonment. Low labour costs and government protections for multinational corporations attract more and more companies to China. Figureheads blame the Chinese suppliers, but they say in the same sentence that increasing competition gives them no option. What and whom to believe?
From tiny tots strutting bikini-clad bodies in beauty pageants to companies marketing itty-bitty thongs and padded bras directly to 9-year olds; images of ever-younger sexualised girls pervasively saturate the media landscape. Add to that: ever-younger boys with 24-7 access to hard-core internet porn and the situation permeates every aspect of their lives—from skate parks to the school bus. By the time they’re eighteen, 80 percent of boys are watching porn online. Then add to that smart phones and social networking websites, and kids can not only consume X-rated images, but can now also produce them. Sexting has become a Grade 7 right of passage. Sext Up Kids exposes how growing up in a hyper-sexualized culture hurts everyone. Teens and pre-teens show and tell what they are doing and why they are doing it. Psychologists and social researchers reveal startling new evidence, tracking how the pressure to be sexy is changing teen and sexual behaviour in alarming ways. Parents and educators struggle to help kids navigate puberty in a world where the line between pop culture and porn culture is increasingly blurred. For every parent who thinks, “that’s not my son or daughter,” Sext Up Kids is your wake up call.
Are we willfully trashing the planet in the pursuit of endless things? What’s the source of the frenetic consumer energy and desire? In a fast-paced tour of the ecological and psychological terrain of consumer culture, Shop ‘Til You Drop challenges the viewer to confront these questions head-on. Taking aim at the high-stress, high-octane pace of materialism, the film moves beneath the seductive surfaces of the commercial world to show how the other side of consumerism is depletion—the slow, steady erosion of not only the natural world, but basic human and community values. Shop ‘Til You Drop contextualises the turbulence of this moment, providing an unflinching critique of the limits of consumerism and the so-called “pursuit of happiness.”
We tend to think of slavery as one of the points in Colonial History’s dark past—an offence against humanity that was abolished in the 18th century. But slavery is rampant like never before. It’s just that today the slaves are well hidden in plain sight. The global economy has enabled the immense wealth of the West, giving rise to strengthening a sinister market in slaves throughout Africa, Asia, South America, Britain and the United States. This film sets out to discover where slavery is flourishing, why it’s touching all of our lives, and how we can challenge it.
There are billions of people increasingly glued to ‘smartphones’ and consumed by the seemingly endless spectacle of ‘social media.’ But why? Reporter Hilary Andersson seeks to answer this question by tracking down insiders who reveal how social-media companies have deliberately developed habit-forming technology to get people addicted. Former Facebook manager, Sandy Parakilas, tells us the “goal is to addict you and then sell your time.” Likewise, Leah Pearlman, the co-creator of the renowned ‘Like’ button, warns of the dangers of social-media addiction. Through these voices, and many others, Andersson shows how behavioural science is profoundly used by tech companies to keep people endlessly checking their phones, to the end of huge profits.
We live in a world of screens. The average adult spends the majority of their waking hours in front of some sort of screen or device. We’re enthralled, we’re addicted to these machines. How did we get here? Who benefits? What are the cumulative impacts on people, society and the environment? What may come next if this culture is left unchecked, to its end trajectory, and is that what we want? Stare Into The Lights My Pretties investigates these questions with an urge to return to the real physical world, to form a critical view of technological escalation driven rapacious and pervasive corporate interest. Covering themes of addiction, privacy, surveillance, information manipulation, behaviour modification and social control, the film lays the foundations as to why we may feel like we’re sleeprunning into some dystopian nightmare with the machines at the helm. Because we are, if we don’t seriously avert our eyes to stop this culture from destroying what is left of the real world.
Steve Jobs: The Man in the Machine is not just another celebratory biographical film about the life of a business man that many around the world grieved in 2011. It’s a full rounded critical examination into the fundamentals of a person revered as an iconoclast, a barbed-tongued tyrant, a business sociopath. The real Steve Jobs is revealed like this through candid interviews from those who had close relationships with him at different stages of his life, including the mother of his child, Lisa, that Jobs refused he had, but named a computer after instead. The film also takes us through the evocative essence of the brand of Apple Computers which has captured the population like zombies, and asks the question: What is the legacy of this industry, and the truth of this kind of person that the culture celebrates so much, completely ignoring the darkness?
Stupidity sets out to determine whether our culture is hooked on deliberate ignorance as a strategy for success. From Adam Sandler to George W. Bush, from the IQ test to TV programming, to the origins of the word “moron,” this film examines the celebration of dumbing-down in contemporary culture. Featuring opinions and comments from TV personalities to scholars, researchers, and the general public, Stupidity reveals that despite this culture’s extensive access to information and education, it continues to choose and celebrate stupidity and ignorance.
Sugar Coated investigates a once secret public relations campaign, dating back to the 1970s, where the sugar industry deflected threats to its multi-billion dollar empire from scientific research emerging implicating processed sugar with adverse health effects. In order to continue sweetening the world’s food supply, thus securing continued profits, the sugar industry turned to the very same deceptions and tactics lifted from the tobacco industry. Using big sugar’s own internal documents on this strategy, Sugar Coated reveals the well-oiled tricks of the trade to confuse the public about what is really driving the global pandemic of obesity, diabetes, and heart disease. Will we be fooled again?
Several lawsuits have been brought against McDonald’s corporation in that they are knowingly selling food that is unhealthy. Some of the court decisions have stated that consumers would have a claim if they could prove that eating the food every day for every meal is dangerous. So with that, Super Size Me follows film-maker Morgan Spurlock conducting the experiment — he eats only McDonald’s for thirty days, three meals a day, and if asked to super size a meal, he has to say yes. By the end of the thirty days, he will have eaten every single menu item at least once. The film documents the drastic effect on Spurlock’s health, while exploring the fast food industry’s corporate influence, advertising and how it encourages poor nutrition for its own profit…
Featuring George Bush’s famous “go-shopping-speech” calling for a war against terrorism that deters the nation from the fear of consumption; Castro responding with hymns to the anti-consumerist, advertising-free island of Cuba; Bill Gates and Steve Ballmer preaching that the computer will give us peace on earth, and “bring people together rather than isolate them”; while Adbuster Kalle Lasn warns that advertising pollutes us mentally, that over-consumption is unsustainable, that we are running out of oil and this will cause a global economic collapse…
A group of friends become curious about the sustainability of their eating regiments. They instigate a challenge, and send filmmaker Yasi Gerami off on a quest to investigate the sustainability of their eating ideologies. The friends come from different backgrounds and live in Toronto, Canada, but the inquiry takes the story of their food around the globe. As Gerami digs deeper, she realises the inconvenient truths not only about the environmental catastrophes caused by our dependence on mainstream food production methods, but also by the cataclysmic social justice impact of our eating habits in the global south. The film unfolds some popular myths on topics such as plant-based diets, healthy and nutritional foods, ethical eating, food politics, industrial agriculture, and how to attain a sustainable food culture. Sustenance helps the viewer discover these themes, prompting the viewer to question where our food really comes from, and how it genuinely affects the health of other people, other species, and ultimately the entire planet.
Tapped shows the hidden affects of the bottled water industry by documenting the impacts to the environment from plastic bottles, pollution from production, right down to the impact on the communities, land and people from which the water is taken…
Presented by author and activist Naomi Wolf, The Beauty Myth explores the phenomenon of how the social power and prominence of women has increased in the past few decades, alongside a paradoxical increase in the pressure they feel to adhere to unrealistic social standards of physical beauty, appearance and presentation. It seems the more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us. Women have breached the power structure, but meanwhile eating disorders have risen exponentially and cosmetic surgery has become a fastest-growing specialty. Pornography has become the main media category—ahead of legitimate films and records combined—and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal. How did this come to be? The Beauty Myth shows how the edacious commercial culture drives this pressure and leads to a pervasive preoccupation with appearance in both sexes, compromising the ability of women to be effective in and accepted by society. The film is a call to question the culture and redefine the notions of success, beauty and indeed what it means to be a sane human being in this toxic culture.