Films about consumerism
This short film chronicles a metamorphosis of mainstream media and political power throughout the last decades, by looking at the role of the television journalist. In the early 1950s, not long after the invention of television itself, TV journalists essentially served as prompters for government figureheads and official viewpoints. This function changed somewhat however, with the political scandals of the 1960s and 70s, exemplified by Watergate, where some journalists joined the mainstream shift in society of questioning political power, big business and bureaucracy. Out of this boomed a new era of investigative journalism. But this ended with the fall of the Berlin Wall as the old certainties of “good and bad” and “right and left” were blurred and no longer simple. But rather than working to make sense of the complexity, journalism turned from moral principles to a simple reporting of experience, devoid of context. TV journalists now plead with the audience to send in photos and videos as a kind of so-called “democratised” media, but what actually functions as a vast echo-chamber of uncertainty and unaccountability.
Following up from The End Of Suburbia, this film examines the rich interplay on the subtle relationships between the energy crisis, neighbourhood gardens and the collapse of the ‘American dream’. Escape From Suburbia outlines potential solutions with interviews from individuals across the world who are brave enough to challenge their communities toward change…
What Would Jesus Buy is an examination of consumerism with a specific focus on Christmas in America. The film follows culture jamming outfit ‘Reverend Billy’ from the Church of Stop Shopping and the gospel choir which embark on a cross-country mission to “save Christmas from the Shopocalypse”. Also discussed on the way are related issues such as the role sweatshops play in America’s ‘Big-Box’ shopping culture. From the humble beginnings of preaching at his portable pulpit on New York City subways, to having a ‘congregation’ of thousands, Bill Talen (Rev. Billy) has inspired not just a ‘church’, but a national culture jamming movement…
Blood Coltan travels to eastern Congo, where a bloody war is happening over a precious metal called Coltan—a raw material used in electronic devices such as computers, televisions and mobile phones. The demand for Coltan is driven by the west, funding the war in Congo between rebel militias and children as young as ten who work the mines hunting for this precious material of the technocratic age…
King Corn follows two college friends curious about the food system, as they decide to have a shot at farming an acre of corn. In the process, the two examine the role that the increasing production of corn has had across not only on the concepts of industrial food, but the health of the land, the health of the environment, and the health of people. The film spotlights the role of government subsidies which make huge monocrops of corn possible, which itself has—as industrial agriculture—a catastrophic ecological impact, but in-turn drives factory-farming of animals and other atrocities such as the production of high-fructose corn syrup which is saturated throughout industrial food, not least, fast-food. We see how this industrialisation has eliminated the family farm and local food production—things which are increasingly impossible in this brutal arrangement of corporate power.
Stupidity sets out to determine whether our culture is hooked on deliberate ignorance as a strategy for success. From Adam Sandler to George W. Bush, from the IQ test to TV programming, to the origins of the word “moron,” this film examines the celebration of dumbing-down in contemporary culture. Featuring opinions and comments from TV personalities to scholars, researchers, and the general public, Stupidity reveals that despite this culture’s extensive access to information and education, it continues to choose and celebrate stupidity and ignorance.
As westerners revel in designer lattes and cappuccinos, impoverished Ethiopian coffee growers still suffer the bitter taste of injustice. Black Gold follows the multi-billion dollar coffee industry down to the ground with the story of one man’s fight for a fair-trade…
Every day in Vienna the amount of unsold bread that is sent back and thrown away is enough to supply Austria’s second-largest city, Graz. Around 350,000 hectares of agricultural land, above all in Latin America, are dedicated to the cultivation of soybeans to feed Austria’s livestock, while one quarter of the local population starves. Every European eats ten kilograms a year of artificially irrigated greenhouse vegetables from southern Spain, with water shortages as the result. We Feed The World is a film about food and globalisation, fishermen and farmers, long-distance truck drivers and high-powered corporate executives, the flow of goods and cash flow, a film about scarcity amongst plenty.
Welcome to the world of industrial food production and high-tech factory farming. Set to the pace of conveyor belts, immense machines, surreal landscapes and bizarre sounds, Our Daily Bread takes an inside look at the industrial environment that mass-produces today’s food. Made entirely of visuals, without commentary, this film provides a raw view of the strange realities of industrial food production, which isn’t always easy to digest…
Walmart is an iconic American company, known worldwide for selling cheap retail goods. While economists and global marketers call Walmart a success, there are many stories of mistreatment of employees, and a general feeling of mistrust and discontent among the businesses it has destroyed, such as local community stores. Walmart — High Cost Of Low Prices highlights that it is worth being aware of the labour, social and corporate governance practices of companies that you do business with…
Shot clandestinely at a blue jeans factory in southern China where a young girl and her friends work around the clock for pennies a day, China Blue reveals what international retail companies don’t want us to see: how the clothes are actually made…
Humanity is absolutely dependent on animals as part of life. In industrial society however, this has extended to animals as pets, ‘entertainment’ and for expendable use in scientific research — animals are tortured for ‘scientific tests’, locked in cages as pets and at the zoo and are bred on mass for cheap meat. What does this say about industrial civilisation? Earthlings conducts an in-depth study into pet stores, puppy mills and animals shelters, as well as factory farms, the leather and fur trades, sports and entertainment industries, and the medical and scientific profession, using hidden cameras to directly show the day-to-day practices of some of the largest industries in the world…
Diamond Empire is a two-part series that investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define some of the most intimate and romantic rituals and ideals of this culture. The films take apart the myth that “diamonds are forever,” exposing how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way this culture projects the notion of courtship, marriage, and love—an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how the diamond empire managed to convert something valueless into one of the most coveted commodities in history, these films provide a vigorous investigation into how marketing and consumer culture shape not only global trade and economics, but also our very identities.
Two film students set out to explore the psychological and manipulative powers of consumerism by creating an extensive and pervasive advertising campaign for a fake hypermarket. The ads appear on radio, television, billboards; there is a promotional song, an internet site, ads in newspapers, magazines, and flyers with photos of fake Czech Dream products are distributed. Will people believe it and show up for the grand opening?
The suburbs are an unsustainable way of living. Developed in the post-war era of cheap oil and the car, the lifestyle was spruiked as the ‘escape’ from the industrial city to a more pastoral and rural way of life. However, they quickly evolved into a place that had neither of these qualities. Now, part of the problem of getting out of the suburban mentality is that a generation has grown up believing it to be a ‘normal way of life’ and even a life of entitlement, something which they will not give up without a fight…
The Secret History of the Credit Card uncovers the deceptive techniques and tactics used by banks and financial corporations to get citizens to take on ever more debt, while earning record profits. Penalty fees, defaulting, changing contracts, increasing rates retrospectively—these are some of the ways credit card companies gouge their users, and increase influence. The film shows how such profitability of credit cards began in the 1980s, when the banking industry successfully eliminated the limit on the interest rate a lender can charge a borrower. This deregulation, coupled with real-time tracking of personal financial information, facilitated the widening availability of credit cards. Despite a growing number of consumer complaints, the ability of state and local governments to investigate the credit card companies has virtually been eliminated, due to companies incessant lobbying and litigation that has created a jurisdictional “turf battle.”
Several lawsuits have been brought against McDonald’s corporation in that they are knowingly selling food that is unhealthy. Some of the court decisions have stated that consumers would have a claim if they could prove that eating the food every day for every meal is dangerous. So with that, Super Size Me follows film-maker Morgan Spurlock conducting the experiment — he eats only McDonald’s for thirty days, three meals a day, and if asked to super size a meal, he has to say yes. By the end of the thirty days, he will have eaten every single menu item at least once. The film documents the drastic effect on Spurlock’s health, while exploring the fast food industry’s corporate influence, advertising and how it encourages poor nutrition for its own profit…
Santa’s Workshop — Inside China’s Slave Labour Toy Factories shows the long working hours, low wages, and the dangerous work and conditions inside these toy factories. Workers who protest or try to organise unions risk imprisonment. Low labour costs and government protections for multinational corporations attract more and more companies to China. Figureheads blame the Chinese suppliers, but they say in the same sentence that increasing competition gives them no option. What and whom to believe?
Based on the book of the same title by Juliet Schor, The Overspent American scrutinises the form of consumerism ever-pervasive in this current era that is driven by upscale spending and debt; shaped and reinforced by a media system driven by commercial interests. We’re encouraged from all angles to spend money we don’t have, working longer hours than ever before. Illustrated with hundreds of examples, The Overspent American draws attention to both the financial and social costs of this giant consumption machine, where the frivolous and relentless search for “happiness” and identity is espoused by advertising.
In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of ‘choice’, and replacement of real jobs with temporary work — the dynamics of corporate globalisation — impact everyone, everywhere…
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists spend billions of dollars and millions of hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. In The Persuaders, renowned media scholar Douglas Rushkoff explores how the cultures of marketing and advertising have come to influence not only what we buy, but also how we view ourselves and the world around us. The Persuaders draws on a range of experts and observers of the advertising and marketing world, to examine how, in the words of one on-camera commentator, “the principal of democracy yields to the practice of demography,” as highly customised messages are targeted to individuals using technology and fine-tuned social engineering techniques.
Featuring George Bush’s famous “go-shopping-speech” calling for a war against terrorism that deters the nation from the fear of consumption; Castro responding with hymns to the anti-consumerist, advertising-free island of Cuba; Bill Gates and Steve Ballmer preaching that the computer will give us peace on earth, and “bring people together rather than isolate them”; while Adbuster Kalle Lasn warns that advertising pollutes us mentally, that over-consumption is unsustainable, that we are running out of oil and this will cause a global economic collapse…
Did you know that the legal system recognises a corporation as a person? What kind of ‘person’ is it then? What would happen if it sat down with a psychologist to discuss its behaviour and attitude towards society and the environment? Explored through specific examples, this film shows how and why the modern-day corporation has rapaciously pressed itself into the dominant institution of our time, posing big questions about what must be done if we want a equitable and sustainable world. What must we do when corporations are psychopaths?
The Disney Company’s massive success in the 20th century is based on creating an image of innocence, magic and fun for kids. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers around the world. This film takes a close look at Disney, to analyse the world these films create for kids and the stories they tell and propagate; contextualised by the cultural pedagogy of Disney’s conglomerate mass-media control and vast corporate power. Including interviews with social commentators, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly provokes audiences to confront assumptions about an institution that is virtually synonymous with childhood pleasure.
Eat a takeaway meal, buy a pair of shoes, or read a newspaper and you’re soon faced with a bewildering amount of rubbish. Over the past 30 years worldwide garbage output has exploded, doubling in the United States alone. So how did there come to be this much waste, and where does it all go? By excavating the history of rubbish handling from the 1800s — an era of garbage-grazing urban hogs and dump-dwelling rag pickers — to the present, with mass consumer culture, modern industrial production and the disposable American lifestyle, The Hidden Life Of Garbage documents the politics of recycling, greenwashing and the export of trash to the third world as part exposé, part social commentary…
To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools and the malls, hot on the trail of the “next big thing” that will snare the attention of their prey — a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of ‘popular culture’ who have made teenagers the hottest consumer demographic…
Coca Or Death delves into Bolivia — a country torn apart by the demands of the western world for coca. This film investigates why bloody battles have broken out between farmers and armed troops on the streets of La Paz, and what the impact of privatisation is having through the country. Coca has become a symbol of national resistance in Bolivia…
Deep Trouble covers the concerns of commercial fishing from a global perspective. Many species of fish that are eaten every day all around the world are now seriously threatened or are critically endangered. The Southern Bluefin Tuna for one. Mainstream awareness of where market fish come from let alone how endangered they might be is minimal. As fish stocks dry up, supermarkets are now offering new and strange species from the deep sea. Bizarre-looking creatures are being dragged up in vast fishing nets from depths of 1,000 metres or more, and the methods used to catch them are horrifying. How sustainable is this?
As high-technology permeates further into the industrialised world, manufacturers will go to any lengths to get the raw materials to make their gadgets. Coltan from the Congo is one such rare ingredient. Few in the west know where their gadgets come from and that in the middle of Africa much human suffering is created in the pursuit of “technological advancement”…
Culture Jam documents a movement against advertising and the repurposing of commercial messages by following pranksters and subversive artists as they hijack, subvert and reclaim corporate media space in the battle of public ‘mind-share’ dominated by the consumer culture. Stopping in San Francisco, New York’s Times Square and other parts of the United States, Culture Jam documents some jamming in action—armed with everything from DIY anti-ad stickers, custom neon, to the art of performance and guerilla film screenings—to illustrate just some of what people can do to push back against the saturation of commercial media messages in public space.
Behind the Screens explores how Hollywood movies have largely become vehicles for the ulterior motives of advertising and marketing by the studios and media owners, rather than genuine storytelling or simple entertainment in their own right. By showing examples from popular movies such as Wayne’s World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story, this documentary demonstrates how this trend toward hypercommercialism—through product placement, tie-ins, merchandising and cross-promotions—comes to define the modern movie. What are the problems with this, as well as the cultural and social impacts? Combined with analysis from film scholars, critics, political economists, and an Oscar-nominated screenwriter, Behind the Screens presents accessible arguments to these questions.
We tend to think of slavery as one of the points in Colonial History’s dark past—an offence against humanity that was abolished in the 18th century. But slavery is rampant like never before. It’s just that today the slaves are well hidden in plain sight. The global economy has enabled the immense wealth of the West, giving rise to strengthening a sinister market in slaves throughout Africa, Asia, South America, Britain and the United States. This film sets out to discover where slavery is flourishing, why it’s touching all of our lives, and how we can challenge it.
Recorded by over 100 media activists, this film tells the story of the enormous street protests in Seattle, Washington in November 1999, against the World Trade Organisation summit. Vowing to oppose—among other faults—the WTO’s power to arbitrarily overrule nations’ environmental, social and labour policies in favour of unbridled corporate greed, thousands of people from all around the United States came out in force to stop the summit. Against them was a brutal police force and a hostile media. This Is What Democracy Looks Like documents the struggle, as well as providing a narrative to the history of success and failure of modern political resistance movements.
The Gleaners and I explores gleaning — the act of collecting food from farmers’ leftover crops after they have been commercially harvested. Travelling along the French countryside, the film-maker follows a series of gleaners as they hunt for food, knicknacks, and personal connection; capturing the many aspects of gleaning and the many people who glean to survive — finding not only field gleaners, but also urban gleaners and those connected to the gleaners, including a wealthy restaurant owner, an urban gleaner with a master’s degree who teaches French to immigrants, and artists who incorporate recycled materials into their works…
Everybody who has survived adolescence knows what a scary, tumultuous, exciting time it is. But if we use memories of our experiences to guide our understanding of what today’s girls are living through, we make a serious mistake. Girls are living in a new world. Reviving Ophelia is a call from Dr. Mary Pipher, a psychologist who has worked with teenagers for more than a decade. She finds that in spite of the women’s movement, which has empowered adult women in some ways, teenage girls today are having a harder time than ever before because of higher levels of violence and sexism in the culture. The current crises of adolescence—frequent suicide attempts, dropping out of school and running away from home, teenage pregnancies in unprecedented numbers, and an epidemic of eating disorders—are caused not so much by “dysfunctional families” or incorrect messages from parents as by our media-saturated, image-obsessed culture.
Focusing directly on the world of commercial images, Advertising and the End of The World asks some basic questions about the cultural messages emanating from advertising: Do these messages deliver what they claim—happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Television has colonised human storytelling—not only has creating and passing on culture been usurped by television and corporate media, today dominant culture is television and corporate media. The Electronic Storyteller outlines these changes and shows the cumulative impacts that television and mass media has on the way we think about ourselves and how we construct views of the world around us. With a focus on the stories of gender, class, and race, The Electronic Storyteller delivers an analytical framework to understand the pervasive forces behind what is at stake in the new world of saturated media and controlled imagery…
The Prize: The Epic Quest for Oil, Money, and Power is an 8-part series based on Daniel Yergin’s book by the same name, that captures the panoramic history of the largest industry in the world and traces it’s changing face over the decades. Each episode in the series focuses on an era of oil, from beginning to today; while examining the connections and ramifications of an industry that literally transformed global political and economic landscapes—while continuing to make its mark…
Denied a sense of nationalism since the second World War, Japanese society slowly re-established itself as a ‘corporate’ society in the eyes of the west, with hi-tech industry and mass manufacturing. Japan, Behind The Mask reports on the contrast between this popular image and the stereotypes of Japanese culture, revealing the reality of the lives of ordinary people who do not fit the image; the extraordinary part played by women; and the subtle, yet forceful way the Japanese establishment is today reclaiming its nationalism…