41:30Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits--whether you like it or not. And it's not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act--all in the sole interests of Facebook, masquerading as "community." What are the social implications of this--when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
49:39In 2018, Professor Shoshana Zuboff published The Age of Surveillance Capitalism, a monumental book about the new global economy, where the biggest technology corporations extract, manipulate, and trade our personal information, data about our lives, and data about our personalities, on a scale never before possible. How did this happen? In The Big Data Robbery, Zuboff starts with the volatile dot-com boom and bust of the late 1990s and 2000s. How did Google, a company created during that time, survive the bursting of the Internet bubble? Founders Larry Page and Sergey Brin discover that the "residual data" that people leave behind in their searches on the Internet is very precious and tradable, and begin as one corporation of many, the Big Data Robbery, extracting and building huge datasets about people. Zuboff takes the lid off Google and Facebook to reveal a merciless form of capitalism in which the citizen itself now serves as a raw material.