45:44Author and activist Jean Kilbourne analyses the depiction of women in advertising and media by decoding a large array of print and television ads. What is revealed is a torrent of stereotypes; sexist and misogynistic images and messages; laying bare a world of frighteningly thin women in positions of subservience; collectively, the restrictive code of femininity that works to undermine girls and women in the real world. By examining these messages, Killing Us Softly asks us to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, violence against women, popular culture, and contemporary politics.
1:12:37Arguing that advertising not only sells things, but also ideas about the world, The Codes of Gender examines the commercial culture's inability to let go of reactionary gender representations. Presenter Sut Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
53:48What stories do contemporary music videos tell about girls, women, boys, men, sexuality and gender? What are the cultural values portrayed? And from whose perspective? Dreamworlds encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with hundreds of examples, the film accounts both the continuing influence of music videos and how popular culture generally filters the identities of young men and women through a narrow and dangerous set of myths about sexuality and gender; asking viewers to re-look at the images that have been normalised and meanings taken for granted throughout popular culture...
50:11Reel Bad Arabs: How Hollywood Vilifies a People analyses how the storytelling of the West has crafted and perpetuated a false stereotypical image of Arabs and Arab culture since the early days of American silent cinema, up to the present with the biggest Hollywood blockbusters. The film shows how the persistence of these stories over time has served to powerfully naturalise and perpetuate prejudice toward Arabs, Arab culture and the Middle East in general, and how this in turn also serves to reinforce the harmful narratives of dominant culture which dehumanise Arabs as a people and negate the visceral political acts carried out against them by the West for decades. By inspiring critical thinking about the social, political, and basic human consequences of leaving these caricatures unexamined, Reel Bad Arabs challenges viewers to recognise the urgent need for counter-narratives to do justice to the diversity and humanity of Arab people, to share the truth about the stories of their lives and their history.
1:23:24Growing Up Trans explores how queer theory, now in the mainstream, has come to children—some younger than six years old. For just a generation ago, it was considered only adults who wished to perform opposite gender stereotypes, physically changing their bodies or appearance with drugs, hormones and invasive surgery; but today, many young children are seeking serious and new medical or chemical interventions, at younger and younger ages, in a culture of rampant individualism and post-modernism. Told from the perspective of parents, doctors, but perhaps most revealing of all, the kids themselves, Growing Up Trans reveals a sharp narrative that speaks to the choices and struggles of a new generation of young people, while also illustrating the dynamics of the larger post-modern culture and how its profoundly influenced their lives, bodies, and indeed the existential self.