58:29In a quarter of a century, the Amazon corporation has propelled Jeff Bezos from 'online bookseller' to technology behemoth. He is the richest man on the planet, and the company he founded is one of the most powerful in the world. This documentary investigates Amazon's rise to corporate rein, revealing the problematic inside-operations that have the public tethered to its services. Former high-level insiders describe Amazon's obsessive data-gathering operations, that enable the company to use what it knows about us to shape not only the future of retail, but the workplace and technology in synergy. On both sides of the world, politicians and regulators are tardily beginning to question Amazon's power. But can the public rein in this corporate empire and break its addiction before even more damage is done to the structure of society and the environment?
49:12With the pervasive screen environment, our memory is dissipating. Hard drives only last five years; webpages are forever changing in the way of the Ministry of Truth; and there's no machine left that reads 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries of books and other physical artifacts of information and culture are being lost due to budget cuts, or even the shifting assumption that everything can be found online, and can always be in the digital realm. How is this untrue? For the first time in history, we have the technological means to save great swathes of data about our past, yet it seems to be going up in smoke already. Will we suffer from collective amnesia in the age of decline?