Topic advertising
Obey
1.61K views
Obey is a video essay based on the book "Death of the Liberal Class" by author and journalist Chris Hedges. The film charts the rise of corporatocracy and examines the trending possible futures of obedience in a world of unfettered capitalism, globalisation, staggering inequality and environmental crisis -- posing the question, do we resist or obey?
My Public Space
547 views
My Public Space is a short film following a local artist in New York City, documenting the effort to reformat the visual pollution of advertising into public artwork spaces...
Tough Guise
460 views
Tough Guise -- Violence, Media and the Crisis in Masculinity examines the relationship between the images pervasive in popular culture, and the construction of so-called masculine identities from them.
Culture Jam
739 views
Pranksters and subversive artists are causing a bit of brand damage to corporate 'mind-share'. Stopping in San Francisco, New York's Times Square and other parts of the United States, Culture Jam documents some jamming in action -- armed with everything from DIY anti-ad stickers, custom neon, to the art of performance and guerilla film screenings. Culture Jam follows artists as they hijack, subvert and reclaim corporate media space in the 'war of meaning'...
Czech Dream
1.14K views
Two film students set out to explore the psychological and manipulative powers of consumerism by creating an extensive and pervasive advertising campaign for a fake hypermarket. The ads appear on radio, television, billboards; there is a promotional song, an internet site, ads in newspapers, magazines, and flyers with photos of fake Czech Dream products are distributed. Will people believe it and show up for the grand opening?
Consuming Kids
1.69K views
By examining the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car, Consuming Kids presents the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer 'demographics' in the world...
The Persuaders
1.73K views
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists (most of whom work for one of six giant companies) spend billions of dollars and millions of hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. What's this manipulation all about?
Merchants of Cool
1.01K views
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey -- a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of 'popular culture' who have made teenagers the hottest consumer demographic...
Surplus — Terrorised Into Being Consumers
1.29K views
Featuring George Bush's famous "go-shopping-speech" calling for a war against terrorism that deters the nation from the fear of consumption; Castro responding with hymns to the anti-consumerist, advertising-free island of Cuba; Bill Gates and Steve Ballmer preaching that the computer will give us peace on earth, and "bring people together rather than isolate them"; while Adbuster Kalle Lasn warns that advertising pollutes us mentally, that over-consumption is unsustainable, that we are running out of oil and this will cause a global economic collapse...
Killing Us Softly — Advertising and the Image of Women
2.08K views
Author Jean Kilbourne comprehensively analyses the depiction of women in advertising by decoding an array of print and television ads to reveal patterns of disturbing and destructive gender stereotypes. The presentation challenges the viewer to consider the relationship between advertising and the broader issues of popular culture, violence, identity, sexism, gender.
The Virtual Revolution
2.10K views
20 years on from the invention of the World Wide Web, The Virtual Revolution explores how the Internet is reshaping almost every aspect of our lives. But what is really going on behind this reshaping? The founding father of the Web, Tim Berners-Lee, believed his invention would remain an open frontier that nobody could own, and that it would take power from the few and give it to the many. So how do these utopian claims stand today? Have the possibilities of the technology been constrained purposefully by corporations and distorted by government?
Psywar
706 views
Psywar explores the history and evolution of propaganda along with the rise of 'public relations' with an emphasis on the relationship between war, propaganda and privilege...
Pepsi vs. Coke In The Ice Cold War
793 views
Pepsi vs. Coke in The Ice Cold War traces the history of the worldwide struggle for soft drink supremacy by the Coca Cola Company, against the backdrop of World War II. The war was the perfect vehicle for Coca-Cola distribution, including to the Nazis. Bottling plants on front lines were paid for by the US war department. Nixon got Kremlin supremo, Khrushchev, to pose drinking Pepsi, which became the first US product made in the Soviet Union. In 1949, Mao kicked Coca-Cola out of China. President Carter got it back in 1978. In Chile, Pepsi Cola's boss ran a daily paper which was used by the CIA to help Pinochet's bloody coup...
The Story of Stuff
1.32K views
From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. This is by design. The Story of Stuff serves as an introduction to the underside of the current world of mass production and consumption, exposing the connections between a huge number of environmental and social issues -- shedding the light on the hidden processes behind our modern world. How can we create a more sustainable and just economy?
No Logo
1.13K views
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves at the end of spray paint cans and the targets of anti-corporate campaigns? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analysing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalisation is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, the restriction of 'choice', and replacement of real jobs with temporary work -- the dynamics of corporate globalisation -- impact everyone, everywhere...
What Would Jesus Buy
247 views
What Would Jesus Buy is an examination of consumerism with a specific focus on Christmas in America. The film follows culture jamming outfit 'Reverend Billy' from the Church of Stop Shopping and the gospel choir which embark on a cross-country mission to "save Christmas from the Shopocalypse". Also discussed on the way are related issues such as the role sweatshops play in America's 'Big-Box' shopping culture. From the humble beginnings of preaching at his portable pulpit on New York City subways, to having a 'congregation' of thousands, Bill Talen (Rev. Billy) has inspired not just a 'church', but a national culture jamming movement...
The Century of The Self
31.16K views
To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
Toxic Sludge Is Good For You
423 views
While advertising is clearly a visible component of the corporate system, perhaps even more important and pervasive is the often-invisible partner -- the public relations industry. Toxic Sludge Is Good For You illuminates this hidden sphere of corpocracy, examining the way in which the management of the 'public mind' has become central to how society is usurped and controlled by political and economic elites. The film tracks the development of the PR industry from its early efforts to win popular support for World War I, to the role of crisis management in controlling the damage to corporate image; while analysing the tools public relations professionals use to shift public perceptions.
Walmart — High Cost of Low Prices
277 views
Walmart is an iconic American company, known worldwide for selling cheap retail goods. While economists and global marketers call Walmart a success, there are many stories of mistreatment of employees, and a general feeling of mistrust and discontent among the businesses it has destroyed, such as local community stores. Walmart -- High Cost Of Low Prices highlights that it is worth being aware of the labour, social and corporate governance practices of companies that you do business with...
Super Size Me
293 views
Several lawsuits have been brought against McDonald's corporation in that they are knowingly selling food that is unhealthy. Some of the court decisions have stated that consumers would have a claim if they could prove that eating the food every day for every meal is dangerous. So with that, Super Size Me follows film-maker Morgan Spurlock conducting the experiment -- he eats only McDonald's for thirty days, three meals a day, and if asked to super size a meal, he has to say yes. By the end of the thirty days, he will have eaten every single menu item at least once. The film documents the drastic effect on Spurlock's health, while exploring the fast food industry's corporate influence, advertising and how it encourages poor nutrition for its own profit...
Ancient Futures — Learning From Ladakh
322 views
In the Himalayas of India, Ladakh is landscape of sustainable living where traditional culture has prospered, virtually free of crime and pollution. Though as western culture colonises the area, centuries of ecological balance and social harmony are eroding. Ancient Futures reviews the dangers of western culture and prompts a challenge to re-examine what it means by "progress."
Street of Joy
211 views
Street Of Joy looks at how product marketing methods and advertising techniques are applied to politics by specifically following the campaigns around the election of Jimmy Carter in the United States during 1976. In these times, the techniques of today are seen in their early years, especially the use of carefully crafted images for use on television...