YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?
We live in a world of screens. The average adult spends the majority of their waking hours in front of some sort of screen or device. We’re enthralled, we’re addicted to these machines. How did we get here? Who benefits? What are the cumulative impacts on people, society and the environment? What may come next if this culture is left unchecked, to its end trajectory, and is that what we want? Stare Into The Lights My Pretties investigates these questions with an urge to return to the real physical world, to form a critical view of technological escalation driven rapacious and pervasive corporate interest. Covering themes of addiction, privacy, surveillance, information manipulation, behaviour modification and social control, the film lays the foundations as to why we may feel like we’re sleeprunning into some dystopian nightmare with the machines at the helm. Because we are, if we don’t seriously avert our eyes to stop this culture from destroying what is left of the real world.
Adrift is a short film that explores the phenomenon of space junk, where human-made objects launched into space and are now defunct orbit the Earth literally as garbage. The film makes visible some of the immediate impacts and dangers of the technological escalation of this culture, where old satellites, spent rocket stages, and other items orbit the Earth, only to collide with one another at high velocities, generating smaller fragments that collide with other items, and so on. The end point is a cascading complex of junk that engulfs the entire space around the Earth. Adrift aims to make this phenomenon visible, putting a big question mark against the claims made by many futurists and technologists that future space colonisation would even be possible, if only it were a tenable or sensible idea in the first place…
Do Not Resist documents, from the perspective of the police, their view of the social unrest following the shooting and killing of Michael Brown by police in Ferguson, 2014, against a backdrop of the routine and escalating use of military tactics and high-powered weaponry by local police forces throughout the United States in the past two decades. Military equipment deployed throughout the Middle East returns home to be used against the citizenry. Local police recruitment and training is awash in military commandments backed by views of escalating ‘righteous’ violence and sadism. Meanwhile curfews are imposed, along with frivolous drug raids and incessant racial profiling. The voices of concerned citizens ignored. What is the cultural and technological trajectory here?
Governments all around the world are using high-tech mass surveillance tools to monitor their citizens. Western corporations, including Britain’s largest weapons manufacturer, BAE, are among those which are creating and selling mass surveillance infrastructures all across the globe, but especially to particularly repressive regimes. Weapons of Mass Surveillance makes example of what is happening throughout the Middle East where journalists, human rights advocates and activists are being targeted with surveillance tools developed by western corporations with extreme real-world consequences. Political opponents to tyrannical power are targeted, jailed, and in some cases, tortured or “disappeared.” This shows the power of mass surveillance tools for great harm, and how the west is culpable in perpetuating systemic repression both at home and abroad.
The Great White Hoax contextualises the current day politicking in the United States, with a primary focus on Donald Trump’s race-baiting 2016 campaign for president. The film also widens scope however to show how Trump’s charged rhetoric fits into a long-standing historical pattern in politics in the United States, offering a stunning survey of how racism and racial scapegoating have shaped American politics for centuries. The film becomes a solid resource for a basis on race relations, white privilege, the intersectionality of race, class, and gender identities, presidential politics, and political propaganda in the age of “social media.”
Filmed over 3 years, Complicit is an undercover investigation into the lives and conditions of workers that assemble iPhones, tablets, and other electronics in factories such as Foxconn in Shenzhen and Guangzhou, China. The film reveals the global economy’s factory floors, showing the conditions under which China’s youth have migrated by the millions in search of the espoused “better life” working for big corporations. But the reality is working long hours with toxic chemicals that cause many cumulative detrimental health conditions, including cancers. As such, a focal point of the story is Yi Yeting, who takes his fight against the global electronic industry from his hospital bed to the international stage. While battling his own work-induced leukemia, Yi Yeting teaches himself labour law in order to prepare a legal challenge against his former employers. As the struggle to defend the lives of millions of Chinese people from becoming terminally ill from work necessitates confrontation with some of the world’s largest corporations, including Apple and Samsung, Complicit turns to become a powerful portrait of courage and resistance against screens and rapacious corporate power in a toxic culture.
Every day, billions of people are unwittingly taking part in what is the largest most comprehensive psychological experiment ever conducted. The old marketing and advertising world using billboards, advertisements and TV commercials to persuade us, has been comprehensively augmented by an entirely new field of “user experience architects” and “online persuasion agents.” These forces are given tremendous power from the proliferation of digital technologies. So how do these powerful forces ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate? What Makes You Click examines how these prolific entities collectively and individually use, shape, and manipulate our experiences via an online world, not just when it comes to buying things, but also with regards to our free time and political perspectives. The manipulation has become so good that these powerful controllers, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean when the grand conductors of these huge experiments themselves are asking for their power, influence and possibilities to be restricted?
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
Stuxnet is a malicious computer virus, first identified in 2010, that targets industrial computer systems and was responsible for causing substantial damage to Iran’s nuclear program, as well as spreading across the world. The virus is believed by many experts to be a jointly built American-Israeli cyberweapon, although no organisation or state has officially admitted responsibility. Zero Days covers the phenomenon surrounding the Stuxnet computer virus and the development of the malware software known as “Olympic Games.” It also examines the follow-up cyber-plan entitled ‘Nitro Zeus,’ showing how the United States has opened the Pandora’s Box of cyberwarfare.
Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it’s not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as “community.” What are the social implications of this—when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
Ten years on from his previous film, Advertising & the End of the World, renowned media scholar Sut Jhally follows up by exploring the since-escalating devastating personal and environmental fallouts of advertising and the near-totalising commercial culture. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialisation of the culture today, identifying the myth running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness and fulfilment. We see how this powerful narrative, backed by billions of dollars a year and propagated by clever manipulative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is a powerful film that unpacks fundamental issues surrounding commercialism, media culture, social well-being, environmental degradation, and the dichotomy between capitalism and democracy.
The Coming War on China is a warning that nuclear war is not only imaginable, but a ‘contingency,’ says the Pentagon. The greatest build-up of Nato military forces since the Second World War is under way on the western borders of Russia, and some 400 American military bases encircle China with missiles, bombers, warships and nuclear weapons. But these happenings are of course not reported as United States antagonism. Instead, there is a familiar drumbeat of war, the kind of the old “yellow peril,” a restoration of the psychology of fear that embedded public consciousness for most of the 20th century. The aim of this film is to break the silence, and as the centenaries of the First World War presently remind us, horrific conflict can begin all too easily. By recounting the secret and forgotten history of the rapacious actions of great power against China throughout the decades, such as the destruction of the Marshall Islands and the Opium wars, The Coming War on China is also a report of an inspiring popular resistance to nuclear weapons, military bases and warmongering of the United States, of which little is known in the West.
The setting is in the current and ongoing troubling police culture of violence, profiling and racism. Even a former NYPD officer now breaks ranks to say that the force aggressively targets poor and minority communities in order to meet secret and illegal arrest quotas. The result is a level of systemic harassment and brutality that could be hard to demonstrate, if not for growing groups of Cop Watchers—everyday citizens wielding cameras, that routinely record and publish troves of evidence documenting all kinds of patterns of police brutality and misconduct. This film follows some of the people who are doing this work, and clearly the police don’t like it. They push back hard. Cop Watchers hence face long prison sentences and trumped up charges for simply recording the police—something that is not itself a crime. In an age of intense corruption of public institutions, this film lays out abuses of power on a frightening scale, showing just how urgent serious action is required if a free society is said to continue to exist.
HyperNormalisation wades through the culmination of forces that have driven this culture into mass uncertainty, confusion, spectacle and simulation. Where events keep happening that seem crazy, inexplicable and out of control—from Donald Trump to Brexit, to the War in Syria, mass immigration, extreme disparity in wealth, and increasing bomb attacks in the West—this film shows a basis to not only why these chaotic events are happening, but also why we, as well as those in power, may not understand them. We have retreated into a simplified, and often completely fake version of the world. And because it is reflected all around us, ubiquitous, we accept it as normal. This epic narrative of how we got here spans over 40 years, with an extraordinary cast of characters—the Assad dynasty, Donald Trump, Henry Kissinger, Patti Smith, early performance artists in New York, President Putin, Japanese gangsters, suicide bombers, Colonel Gaddafi and the Internet. HyperNormalisation weaves these historical narratives back together to show how today’s fake and hollow world was created and is sustained. This shows that a new kind of resistance must be imagined and actioned, as well as an unprecedented reawakening in a time where it matters like never before.
How to Let Go of the World and Love All the Things Climate Can’t Change travels the globe, from New York City to the Marshall Islands and China, to meet with people who are committed to reversing the tide of global warming. The film examines the intricately woven forces that threaten the stability of the climate and the lives of the world’s inhabitants.
The premise of The Age of Loneliness is of how our communities and indeed lives have been completely subsumed by capitalism, leaving us alone in tiny units, solitary. Screen culture and technology is often blamed, but this is more an extension of a larger problem. The Age of Loneliness is exacerbated by this culture making us feel like we have no purpose. How many of us know our neighbours? How many of us even know the land where we live? How has this been destroyed, usurped? What of the nuclear family? With single parents in numbers like never before and families spanning across the globe, all of this poses much larger questions about paternity and the dominant model of relationships. Consumerism and commodification also plays a central role—make note of the screens, computers, TVs and dating websites in the life of the lonely. What’s the common thread here? The Age of Loneliness is a film that spans generations, and can function as a call for all of us to reconnect with each other and the places we live for real. To turn away from the spectacle and instead build a better world, with purpose, meaning, friends and real community.
The oil industry giant Chevron began operating in Ecuador’s Amazon rainforest in 1964, and by the time the corporation fled the area in 1992, their toxic footprint had brought about 1,700 times more damage than the infamous Exxon Valdez oil spill in the United States in 1989. Chevron vs. The Amazon visits the scene of this epic and enduring crime, to uncover the acts that have killed the riches of the world’s tropical paradise. The Amazon is home to hundreds of thousands of unique species of plants, animals, insects, landscapes, as well as an equally diverse human population—all under severe and continued stress and threat. Chevron dumped 17 billion gallons of crude oil and 19 billions gallons of contaminated waste water into the Amazon. Prior to fleeing, they attempted to hide this by covering the areas with dirt or setting the toxic dumps on fire. This film shows the totality of these crimes, and how the land and its people have suffered from devastating impacts over the ensuing decades, as the first step to holding corporate criminals to account, for justice and the survival of the Amazon and its peoples.
Disobedience glances a new phase of civil disobedience movements to stop climate change by profiling some actions that are being taken throughout the world, led by regular people. Civil disobedience and direct action are at the centre of stopping the rich and powerful from destroying the planet—we actually have to stop them. Disobedience shows that profound shifts are required to deal with the climate crisis. The calling on how to act is up to you.
Over the past several years, a seemingly relentless string of killings by police of unarmed black men—Michael Brown in Ferguson, Freddie Gray in Baltimore, Eric Garner in New York—has reignited issues around race, policing and civil rights in the United States that have been languishing unresolved for decades. Recently the issues are critical enough that the Department of Justice has stepped in to mandate reform of several police forces renowned for brutality and institutional abuses of power. In Policing the Police, journalist Jelani Cobb gets up close and personal with police departments and officers alike, to show from the inside the difficulties these institutions now face of fixing a broken relationship with the community after decades of mistrust. Is it even possible with the current police culture? Policing the Police is a powerful case study of these questions, and a light on just how much has to change.
This short video explores how the online world has overwhelmingly become the popular outlet for public rage by briefly illustrating some of the many stories of everyday people which have suddenly become public enemy number one under the most misunderstood of circumstances and trivial narratives. With the web acting like a giant echo-chamber, amplifying false stories and feeding on the pent-up aggression of the audience watching the spectacle, The Outrage Machine shows how these systems froth the mob mentality into a hideous mess, as a good example of where the spectacle goes and how its intensity has to keep ratcheting up in order maintain the audience attention, in a culture of dwindling attention spans, distraction and triviality.
The microbeads of plastic contained in cosmetics, shower gels, soaps, toothpastes, and many other products, of course directly end up in rivers and oceans, fish and birds, as well as other creatures of the sea and indeed land. But if that isn’t problematic enough, these tiny plastics are only part of the bigger problem of plastic prolifically choking the ocean to death. For all plastics, big or small, break down and fail into smaller plastic particles, having cumulative biological and toxicological effects. This short television report takes a quick look into how marine life is effected by all this, and why we should do something about it before it’s too late.
Cornered in the tiny building of the Ecuadorian embassy in the United Kingdom for half a decade, WikiLeaks founder Julian Assange and his team are undeterred, continuing to release troves of important documents, even as the personal legal jeopardy he faces threatens to undermine the very organisation he leads and fracture the movement it inspired. Filmmaker Laura Poitras finds herself caught between the motives and contradictions of Assange and his inner circle. Filmed over six years, Risk is a complex and volatile character study of the forces that crescendo with a high-stakes election year in the United States and its controversial aftermath. In a world order where a single keystroke can alter history, Risk is a nuanced and curious portrait of power, betrayal, truth, and sacrifice. How much of your own life are you willing to risk?
Maïdan is an observational film that documents the civil uprising and revolution that toppled the government of president Victor Yanukovich of Ukraine in 2014, and has since developed into an international crisis between Russia and the West. In long unedited strides, the film portrays the protests progressing over time from peaceful rallies, half a million people strong, to bloody street battles between protesters and riot police in Kiev’s Maidan Nezalezhnosti (Independence Square).
Concerning Violence narrates the events of African nationalist and independence movements in the 1960s and 1970s which challenged colonial and white minority rule. The film is an archive-driven video essay based on author Frantz Fanon’s ‘The Wretched of the Earth,’ covering the most daring moments in the struggle for liberation in the so-called ‘Third World,’ as well as an exploration into the mechanisms of decolonisation. Fanon’s text, which was banned soon after publication more than 50 years ago, remains a major relevant tool for understanding and illuminating the neo-colonialism still happening today, as well as the reactions against it.
In 2010, the United States announced the construction of the first new nuclear power plant in more than 30 years. But a year later in Japan, a 9.0 magnitude earthquake hit, preceding a cataclysmic meltdown at the Fukushima Daiichi Power Plant bringing the reality of nuclear power back into public consciousness across the globe. For some. Both political parties of the United States ignored this and continued a pro-nuclear agenda, while others, forgetting more of the past, didn’t realise the history of home. The Atomic States of America serves to break this forgetting by travelling from the gates of Three Mile Island, to the cooling ponds of Braidwood to document just some of what has happened and is happening with nuclear power in the United States today. By speaking with communities throughout the country, this film documents arrays of stories of polluted drinking water, government collusion with industry, cover-ups, cancer epidemics and other suppressed stories. Begun more than a year before the disaster in Japan, this film gains a unique before and after perspective, seeking to inspire an honest remembering about just what this culture has done and continues to do for power at the expense of the world.
In the past 40 years, global consumption of fish has doubled. Having decimated natural fish populations globally, the industrial food system has turned to mass-scale farming practices in order to sustain the unsustainable, supplying huge supermarket chains and commercial food outlets with cheap processed fish products. What do we know about this and these processes? And what of the lives of the fish? What about their health and the health of the waters in which they’re taken? Fillet-Oh!-Fish is the result of yet another indictment of the industrial food system, agriculture and factory farming—all of which have egregious implications to the health and well-being of species, and the planet as a whole. We see myriad mixes of pesticides and other chemicals, leading to toxic rivers and streams, the pervasiveness of the industrial food system, with glimpses into working conditions and processing methods, as well as the perniciousness of globalisation, with the world-wide reach of this crazy system that has hijacked a fundamental life-giver: food.
The Illusionists examines how global advertising firms, mass media, and the beauty, fashion, and cosmetic-surgery industries have together colonised the way people all around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, The Illusionists shows how these industries saturate our lives with narrow, Westernised, consumer-driven images of so-called beauty that show little to no respect for biological realities or cultural differences. Featuring voices from prominent sociologists, magazine editors, scientists, artists, and activists, The Illusionists documents a truly global phenomenon, with hegemonic results.
In 2013, seventeen-year-old Rehtaeh Parsons took her own life. She had been gang-raped a year and a half earlier by her classmates and labeled a “slut” as a result. Despite transferring schools many times, she could not escape constant online harassment and in-person bullying. But Rehtaeh’s story is horribly not the only one like this to make headlines in recent years. Why is the sexual shaming of girls and women, especially sexual assault victims, still so prevalent throughout this culture? UnSlut tackles this question through a series of conversations with those who have experienced sexual shaming and how it manifests, while also offering immediate and long-term goals for personal and institutional change.
The Empathy Gap investigates how dominant culture bombards young men with sexist and misogynistic messages and argues that these messages not only devalue women but also undercut men’s innate capacity for caring and empathy. The film looks closely at the ways these messages short-circuit men’s ability to empathize with women, respect them as equals, and take feminism seriously, drawing parallels between sexism and racism, spelling out how each is rooted in cultural norms that discourage empathy, and shows how men who break with these norms live happier and healthier lives.
A secret illegal project from the 1950s, 60s and 70s called COINTELPRO, represents the state’s strategy to prevent resistance movements and communities from achieving their ends of racial justice, social equality and human rights. The program was mandated by the United States’ FBI, formally inscribing a conspiracy to destroy social movements, as well as mount institutionalised attacks against allies of such movements and other key organisations. Some of the goals were to disrupt, divide, and destroy movements, as well as instilling paranoia, manipulation by surveillance, imprisonment, and even outright murder of key figures of movements and other people. Many of the government’s crimes are still unknown. Through interviews with activists who experienced these abuses first-hand, COINTELPRO 101 opens the door to understanding this history, with the intended audience being the generations that did not experience the social justice movements of the 60s and 70s; where illegal surveillance, disruption, and outright murder committed by the government was rampant and rapacious. This film stands to provide an educational introduction to a period of intense repression, to draw many relevant and important lessons for the present and the future of social justice.
The True Cost is a global investigation into the clothes we wear, the people who make them, and the impact the industry is having on the world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown catastrophically. The True Cost pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?
In 1960, NBC aired what is widely considered to be the first reality television show in American broadcast history. Billing itself as a new kind of visual reporting, the show was called Story of a Family, and it purported to document the day-to-day lives of the 10-member Robertson family of Amarillo, Texas. While the show has long since faded from public memory, media scholars and television historians have long recognised its significance as a precursor to the “unscripted programming” that dominates television today. TV Family draws on this history by interviewing several of the children featured in Story of a Family, to offer a fascinating behind-the-scenes account of how the show was made, and what it means to shape culture. Weaving personal anecdotes with commentary from historians and scholars, TV Family reveals the story of how the show’s producers carefully choreographed the way they wanted the family to appear to the American public—all in the name of “authenticity.” The result is an eye-opening look at one of television’s earliest successes in shaping the reality of family life in commercially viable ways.
Made over five years, with contributions from hundreds of women and over 200 Australian films, For Love or Money is a pictorial account of women’s history in Australia over the past decades. The film chronicles the cycles of women’s gains and losses as they are moved in and out of the workforce according to demands of the age, revealing how women’s unpaid and voluntary work over the years has kept and continues to keep an entire system running smoothly, both in peacetime and in war. In this culture, women do the work that is never paid or still not even recognised as real work. This film shows how this system determines the kinds of jobs women do in the paid workforce—the low-paid, low-status jobs—and how women have fought and organised for equality and wage justice for over a century. For Love or Money remains relevant today as women continue the unfinished campaigns for equal pay, maternity leave and childcare, and still carry the major responsibility for caring and nurturing in the culture of individualism.
Sweet Crude is the story of how large oil corporations such as Shell and Chevron have absolutely decimated the Niger Delta, but the people are fighting back. The film shows the human and environmental consequences of 50 years of oil extraction against an insurgency of people who, in the three years after the filmmakers met them as college students, became the young of the Movement for the Emancipation of the Niger Delta (MEND). The movement is born after series of non-violent protests, and what the corporations and colonisers don’t understand is that these people will fight for their land and emancipation until the end. Sweet Crude is their story of survival and armed resistance against corrupt governments and rapacious corporate power, amongst a complicit and collusive mainstream media.
Would any sane person think dumpster diving would have stopped Hitler, or that composting would have ended slavery or brought about the eight-hour workday; or that chopping wood and carrying water would have gotten people out of Tsarist prisons; or that dancing around a fire would have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964? Then why now, with all the world at stake, do so many people retreat into these entirely personal “solutions”? Why are these “solutions” not sufficient? But most importantly, what can be done instead to actually stop the murder of the planet?
What do you get when you combine the culture of screens with the society of the spectacle, pervasive individualism with its rampant loneliness, in a media environment awash in a culture of pornography, instant gratification and self-interested sexual impetuousness? An insight into the question could be perhaps explained through The Secret World of Tinder. Tinder is an ‘app’ for ‘smartphones’ that displays profile pictures of people that are near the phone. When couples are matched, they can text each other. Many call it “the sex button” and the app indeed has a reputation in the world of online dating. This short TV documentary attempts to explore what it means in today’s culture mediated by technology, as seen through the Tinder app, providing insights into the way some people think and feel about sex and relationships in the age of the technocracy.
Growing Up Trans explores how transgenderism and queer theory now in the mainstream has come to children—some younger than six years old. For just a generation ago, it was considered adults whom embarked on an arduous journey of physically changing their bodies or appearance with drugs, hormones and surgery; but today, many young children are seeking serious and new medical or chemical interventions, at younger and younger ages, in a culture of rampant post-modernism and individualism. Told from the perspective of parents, doctors, but perhaps most revealing of all, the kids themselves, Growing Up Trans reveals a sharp narrative that speaks to the concerns, struggles and choices of a new generation of young people, while also pressing at issues of the larger culture on the wider social scale.
Hot Girls Wanted is an up-close and personal view into the lives of several 18 to 25 year-old girls who are lured into the world of amateur pornography on the Internet. The film sets out to illustrate just some of the many ways the industry really works as opposed to how it appears, as well as providing an insight into the modern recruitment process—the pundits on the inside call it ‘The Game.’ And there are many tricks. According to the teens themselves, many come to porn by the promise of rich extravagant lifestyles, as well as fame and visibility. And while the money can be good for some, at least for a little while, that’s only a small part of the picture. The myths are many and there is a brutal reality of life in the industry, causing high turnovers of girls—once they cotton-on to The Game…
Sugar Coated investigates a once secret public relations campaign, dating back to the 1970s, where the sugar industry deflected threats to its multi-billion dollar empire from scientific research emerging implicating processed sugar with adverse health effects. In order to continue sweetening the world’s food supply, thus securing continued profits, the sugar industry turned to the very same deceptions and tactics lifted from the tobacco industry. Using big sugar’s own internal documents on this strategy, Sugar Coated reveals the well-oiled tricks of the trade to confuse the public about what is really driving the global pandemic of obesity, diabetes, and heart disease. Will we be fooled again?